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Elisabetta Del Mare and Marco Fadda - Methodos

Elisabetta Del Mare and Marco Fadda - Methodos

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    Vodafone tv soap Vodafone tv soap Presentation Transcript

    • The Methodos Sitcom
      An innovative project of organizational culture development and of internal communication
      Elisabetta Del Mare
      Marco Fadda
    • Methodos in short
      Page 2
    • Methodos in short
      • … an history of solid experience
      MethodosS.p.A. is a management consulting company established in 1978, with branches in Milan and Rome and a representative in Brussels
      • … a professional standing recognized by top companies and associations
      Methodos is one of the most significant Italian entities supporting organizational change programs
      Page 3
    • Methodos in short
      • … a legacy of competency and professionalism
      Methodos is leader in the design and activation of change management programs based on socio-cultural analysis, stakeholder inclusion, co-participative action. Programs include integrated communication, competencies development, and innovation task forces management.
      • … a pro-active approach in line with clients’ expectations
      Methodos is effective in the research and activation of theoretical models and operating instrumentation which meet the requests of its clients, from the detailed definition of objectives to the development of results measurement tools.
      Page 4
    • Our Fundamentals
      Mission
      • To contribute to the success of our Clients, helping them to achieve their objectives and to generate value, by the development and management of relationship systems which are co-participative, open, measurable, and effective.
      Vision
      • To become trusted partner of organizations which intend to embrace change in order to grow.
      Page 5
    • Today, we’d liketo share withyouanexperiencewelived in the communicationfield:
      THE METHODOS SITCOM
    • THE SCENARIO WHERE EVERYTHING BEGINS…
    • The competitive scenario constantly pushes businesses to change or succumb …
    • Communication is the fulcrum of transformations
    • The paradox that we live:
      Always more messages to share
      Always less time to confront ourselves
    • Today every manager lives…
      • The strong increase of “pressure” inside and out (that we receive and we create)
    • Today every manager lives…
      • The need to be always more incisive in conveying messages (leaving no space to misunderstandings/free interpretations)
    • Today every manager lives…
      • The increasing lack of dedicated time to communication / confrontation / sharing
    • Increase
      of COMPLEXITY …
      in the management of
      COMMUNICATION(internal and external)
    • The great challenge for a successful businesses of today is …
      … having a Management that supports the development of an organizational culture which is functional to its own business needs
      Page 15
    • But which internal communication to support?
    • Page17
      Methodos Communication Study 2010
    • The effect of the crisis on communication…
      • The trend demonstrates that communication has gained more value with the effect of the crisis
      Communication is
      more important
      Same
      Communication is
      less important
      Page18
    • How it has modified budgetand resources…
      • Generally budgets are decreased in communication as in the rest of the businesses structures
      More
      Same
      Less
      Page19
    • Which are the challenges for organizational communication?
      • The 2008-2010 crisis, the continuous uncertainty and instability of the scenario obliges businesses to:
      • constantly reinvent themselves to look for competitive advantage.
      • invest attention in order to maintain and increase “trust” from their own people
      Page20
    • Which are the challenges for organizational communication?
      • Globalization and 2.0 web development leads to a change in orientation of communication:
      • from “control” of messages, channels and times
      • to “intelligence” on internal stakeholders, their needs and valuable judgement, taking in consideration culture, country and their dominant values.
      Page21
    • Which are the challenges for organizational communication?
      • Today, communication plays a lead role especially in the management of processes of change, in engagement development and in the application of new technologies (2.0)
      Page22
    • Therefore communication is a strategic lever of the management of people and results
    • Behind each business success there are adequate behaviors and a precise communication strategy
    • Internal communication orientates
      • ways of thinking
      • behaviour
      • leadership styles
    • But traditional communication channels are not enough
      PAPER TOOLS
      TECHNOLOGICAL TOOLS
      RELATIONAL CHANNELS(vertical and horizontal)
      EVENTS
    • There is a need for new toolsto spread new behaviors
    • There is a need for new stimuli in order to give birth to the culture that we need
      Capire i bisogni delle persone
    • How to answer in an innovative way?
    • Page 30
      The first TV series for organizational culture
    • What is Methodos Sitcom
      • A series of episodes each 18’ long, focused on the vision of stimulant cases, concentrated on strategic themes for an active and experienced training.
      Page 31
    • What is Methodos Sitcom
      • With strong featuring characters that in every episode are placed to solve different situations, fun but light and realistic, rich of reflective and learning ideas.
      Page 32
    • What is Methodos Sitcom
      • Inside a large firm, the Global Business, in which the complex organizational life offers the possibility to face the managerial-interpersonal competences, object of training and the relative prism of virtuous and non-virtuous behaviors.
      Page 33
    • Methodos Sitcom’s aims
      • Smoothen-up organizational relations
      • Create reflections around the represented dynamics
      • Favour the necessary change
      Page 34
    • Why a Sitcom?
      The reason why situation comedies are “the real epic” of our time
      • We identify in the characters that animate the episodes (or identify our acquaintances…)
      • We use their behavior models as an example to examine ours and others
      • We re-read our reality through the filter of their adventures in order to discover new meanings
      Page 35
    • The ‘contagious’ logic of the Sitcom
      • The episodes of the Sitcom are planned as an effective innovative tool, with great emotional and engaging impact, to be used by business managers as culture creators.
      • Managers organize internal meetings with their co-workers to watch the episodes together
      • After the screening, managers lead the discussion
      Page 36
    • Page 37
      Some modalities of use
      Behaviour Deployment
      • The episodes of the series used as a tool to transfer behaviors to adopt, and the implications that these bring in the daily reality
    • Page 38
      Some modalities of use
      Cascading of the Values
      • The episodes of the series used as amplifiers of business values and the consequent daily behavior to act
    • Page 39
      Some modalities of use
      Development Paths
      • The episodes of the series used as a representation of a reality to discuss in order to draw personal lessons in the context of the use of didactical materials
    • Page 40
      Some modalities of use
      Meetings of functions / areas
      • The episodes of the series used as starting points to analyze internal dynamics of function/area through theatrical catharsis
    • Some best practices
    • Lets watch an episode together
    • Page 43
      “The Perfect Storm”
      What happens when communication is missing
    • Page 44
    • Page 45
      The focus of the episode
      When the lack of communication culture ruins the processes and plans, causing damage between functions (internal) and clients (external)
    • SPEAKING GUIDE
      Methodos supplies material to support the episodes to help managers in the conduction of the discussion
    • Some examples of ideas and reflections to share with colleagues
    • Page 48
      Which are the reasons of the clients’ complaints and how was the problem created?
    • Page 49
      What is Luca’s attitude in facing difficulties and how is he percieved by Laura?
    • Page 50
      Which approach do Paolo and Carloalberto have in the management of the problem?
    • Page 51
      Which organizational answer is given to Filippo’s problem and which kind of culture does it denote?
    • Page 52
      Material available
      • Voucher for half a day of train the trainer for internal training
      • 6 kits, one for every episode, of support for internal training (deployment)
      • Introduction videos created ad hoc with authoritative people in the business for each episode (to guarantee coherence in the deployment messages)
    • Page 53
      Material available
      • Contract for the sale of royalties for the usage
      • Paper industry Box with the 6 personalized DVDs
      • Files of the promotional posters for every episode to hang in the firm
      • DVDs with the trailers of the 6 episodes and use guide of the SitCom
    • Thankyou
    • Foranyfurther information
      e.delmare@methodos.com
      m.fadda@methodos.com
      Page 55
    • Q&A
      Page56