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Upwardly mobile

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Upwardly Mobile. CEOs want it on iPad, shelf-stackers want it on Android - everyone is communicating on the move. So when and how will mobile work well inside your organisation? Sophia Cheng reports ...

Upwardly Mobile. CEOs want it on iPad, shelf-stackers want it on Android - everyone is communicating on the move. So when and how will mobile work well inside your organisation? Sophia Cheng reports the results of our simply survey on mobile in the workplace. Our panel of intranetizens comment on the findings:
Luke Mepham, Aviva
Dana Leeson, BSI
Sharon O’Dea, Standard Chartered Bank

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Upwardly mobile Upwardly mobile Presentation Transcript

  • Sophia Cheng, simply-communicatewith•  Luke Mepham, Aviva•  Dana Leeson, BSI•  Sharon O’Dea, Standard Chartered Bank
  • The Audience•  200+ respondents•  46% of those were in companies larger than 2000 employees•  80% of respondents work in communications
  • Key Findings•  Mobile is seen by many as an important comms channel for the future but currently organisations lack the resources to push this channel forward.
  • Who is asking for mobile? CommsSenior Executives IT MarketingMiddle managers Non-wired staff HR PC-enabled staff 0%   20%   40%   60%   80%   Percentage
  • Do you have a budget formobile? 8% Will wait for 2014+ 13% Yes 14% Will take from other 65% channels No
  • Do you currently offer a mobilechannel? Yes 2% 19% 21% In development No, but thinking about it 18% No, unlikely at the 40% moment Dont know
  • Who do you want to reachvia moblie? Non-wired staffMiddle managersSenior executivesPC-enabled staff 0% 20% 40% 60% 80%
  • In considering using mobile as a channelwhich of the following would you include? News People directorySocial media conversations Video All of the intranet Maps of company sites TrainingProject management on the File directory to access Board Meetings 0% 20% 40% 60% 80% 100%
  • Key Findings•  Mobile is seen by many as an important comms channel for the future but currently organisations lack the resources to push this channel forward.•  Only 20% of respondents currently have a mobile channel. Yet 79% of respondents believe mobile will be fairly or very important in the comms mix in the future.
  • What are the reasons for you to adopt a mobile channel? Make us a more agile organisation More convenient for all our staffTo make communication more timely To give access to non-wired staff Senior staff rarely get to their PCs Cheaper than other channels 0.00% 20.00% 40.00% 60.00% 80.00%
  • Key Findings•  Mobile is seen by many as an important comms channel for the future but currently organisations lack the resources to push this channel forward.•  Only 20% of respondents currently have a mobile channel. Yet 79% of respondents believed mobile will be fairly or very important in the comms mix in the future.•  To compound this discrepancy, 65% have no budget for mobile. The biggest barriers are cost and security worries.
  • What are the barriers to adopting mobile as achannel in your organisation? Security worries CostDont know enough about it No senior endorsementIT Department dont want it Staff dont want it 0.00% 20.00% 40.00% 60.00% 80.00% Percentage
  • BYOD•  On average 30% of respondents are issued a company smartphone.•  30% of respondents’ companies do not allow BYOD•  Some of our staff are in the field and rely on their smartphones and iPads to work away from the desk. The company reimburses a set amount of the data bill, and requests that security log-ins be filed with the company, even on personal phones.•  The policy is no but more senior people in the business do bring in their own devices at times.•  Security restrictions -- namely, the companys right to wipe a lost device -- has inhibited BYOD participation.•  We "tolerate" it and are developing an official policy. It presents many security issues that are not easy to resolve. But we have a very technical workforce who are very good at connecting their personal devices. There is also a dedicated group on our internal Facebook collaboration site where employees share tips and so on.•  It is unofficial. We are unofficially allowing BYOD but are looking at a wider policy. No matter if we say no, it is happening and we cant stop it.