Social media is not a panacea, it’s just another way to have the conversation
You still need to manage, moderate and give direction
Even early adopters need a reason to adopt
The biggest barrier is technology – when, where and how you log on
Dear colleague letter; Newsletters; staff magazine Team briefings; meetings Canteen/water cooler gossip Conversations with my line manager “ How I find out what’s happening.” All-staff events From formal knowledge hierarchies….
What keeps my managing director awake at nights? Making the most of £1.34billion of government funding Fierce competition Cultural change – moving to a sales culture Maintaining pressure on costs while driving up engagement Synchronising clicks and mortar delivery Protecting and enhancing the brand Decline in traditional markets