Simply social media_webinar

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  • 1. MARC WRIGHT
    • your host
    #simplysm
  • 2. Silvia Cambié
    • @silviacambie
    #simplysm
  • 3. #simplysm
  • 4. Is your campaign social media compatible?
    • Are you looking for a conversation or just pushing a message?
    • Do you have enough material to share?
    • Can you link your message to broader themes?
    #simplysm
  • 5. Choosing the Platform #simplysm
  • 6. The Social Media Triangle #simplysm
  • 7. #simplysm
  • 8. Six points to keep in mind when choosing your platform
    • Research what people are talking about
    • Develop master plan for distribution of key messages and sharing of content
    • Link to blogs and sites
    • Use human touch
    • Monitor interactions and answer questions
    • Establish measurement and goals
    #simplysm
  • 9. Building your Audience
    • Think strategically
    • Monitor and study behaviours
    • Interact actively with your audience before asking for their support
    • Don't drop the connection when the project is finished
    #simplysm
  • 10. #simplysm
  • 11. #simplysm
  • 12. Choosing the Right Tone #simplysm
  • 13. #simplysm
  • 14. #simplysm
  • 15. Six points to keep in mind when starting a blog
    • Develop an editorial plan to support your message(s)
    • Use human touch and authentic voice
    • Three-dimensional texts
    • Manage comments and always respond
    • Monitor relevant blogs and link to the blogging community
    • Use multipliers (e.g. Twitter)
    #simplysm
  • 16. Let the Network spread your Message
    • “ the architecture of participation”
    • “ Our social tools are turning love into a renewable building material.”
    • Clay Shirky
    • “ Here Comes Everybody”
    #simplysm
  • 17. #simply sm
  • 18. How to convince Senior Management? #simplysm
  • 19. How to convince senior management?
    • Never waste a good crisis
    • Events make great entry points
    #simplysm
  • 20. #simplysm
  • 21. #simplysm
  • 22. #simplysm
  • 23. #simplysm
  • 24. Volkswagen’s Twitter Campaign
    • Hid tickets and shared location with users via Google Map
    • #foxatplanetaterra
    • Within 2 hours #foxatplanetaterra was trending in Brazil
    • Integrating online element with real-world experience
    #simplysm
  • 25. #simplysm
  • 26. Social Media and live events #simplysm
  • 27. Feeding the beast
    • Get tweeting into the bloodstream
    • Put time aside
    • Dedicated resource
    • Plan around events and projects
    • Link everything
    #simplysm
  • 28. Measurement
    • Benchmarking your results with those of similar organisations
    • Measuring outcomes not outputs
    • Be creative
    #simplysm
  • 29. Going mobile #simplysm
  • 30. #simply sm
  • 31. #simplysm
  • 32. #simply sm @silviacambie @simplycomm