Simply social media_webinar
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    Simply social media_webinar Simply social media_webinar Presentation Transcript

    • MARC WRIGHT
      • your host
      #simplysm
    • Silvia Cambié
      • @silviacambie
      #simplysm
    • #simplysm
    • Is your campaign social media compatible?
      • Are you looking for a conversation or just pushing a message?
      • Do you have enough material to share?
      • Can you link your message to broader themes?
      #simplysm
    • Choosing the Platform #simplysm
    • The Social Media Triangle #simplysm
    • #simplysm
    • Six points to keep in mind when choosing your platform
      • Research what people are talking about
      • Develop master plan for distribution of key messages and sharing of content
      • Link to blogs and sites
      • Use human touch
      • Monitor interactions and answer questions
      • Establish measurement and goals
      #simplysm
    • Building your Audience
      • Think strategically
      • Monitor and study behaviours
      • Interact actively with your audience before asking for their support
      • Don't drop the connection when the project is finished
      #simplysm
    • #simplysm
    • #simplysm
    • Choosing the Right Tone #simplysm
    • #simplysm
    • #simplysm
    • Six points to keep in mind when starting a blog
      • Develop an editorial plan to support your message(s)
      • Use human touch and authentic voice
      • Three-dimensional texts
      • Manage comments and always respond
      • Monitor relevant blogs and link to the blogging community
      • Use multipliers (e.g. Twitter)
      #simplysm
    • Let the Network spread your Message
      • “ the architecture of participation”
      • “ Our social tools are turning love into a renewable building material.”
      • Clay Shirky
      • “ Here Comes Everybody”
      #simplysm
    • #simply sm
    • How to convince Senior Management? #simplysm
    • How to convince senior management?
      • Never waste a good crisis
      • Events make great entry points
      #simplysm
    • #simplysm
    • #simplysm
    • #simplysm
    • #simplysm
    • Volkswagen’s Twitter Campaign
      • Hid tickets and shared location with users via Google Map
      • #foxatplanetaterra
      • Within 2 hours #foxatplanetaterra was trending in Brazil
      • Integrating online element with real-world experience
      #simplysm
    • #simplysm
    • Social Media and live events #simplysm
    • Feeding the beast
      • Get tweeting into the bloodstream
      • Put time aside
      • Dedicated resource
      • Plan around events and projects
      • Link everything
      #simplysm
    • Measurement
      • Benchmarking your results with those of similar organisations
      • Measuring outcomes not outputs
      • Be creative
      #simplysm
    • Going mobile #simplysm
    • #simply sm
    • #simplysm
    • #simply sm @silviacambie @simplycomm