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Simply social media_webinar
Simply social media_webinar
Simply social media_webinar
Simply social media_webinar
Simply social media_webinar
Simply social media_webinar
Simply social media_webinar
Simply social media_webinar
Simply social media_webinar
Simply social media_webinar
Simply social media_webinar
Simply social media_webinar
Simply social media_webinar
Simply social media_webinar
Simply social media_webinar
Simply social media_webinar
Simply social media_webinar
Simply social media_webinar
Simply social media_webinar
Simply social media_webinar
Simply social media_webinar
Simply social media_webinar
Simply social media_webinar
Simply social media_webinar
Simply social media_webinar
Simply social media_webinar
Simply social media_webinar
Simply social media_webinar
Simply social media_webinar
Simply social media_webinar
Simply social media_webinar
Simply social media_webinar
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Simply social media_webinar

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Transcript

  • 1. MARC WRIGHT <ul><li>your host </li></ul>#simplysm
  • 2. Silvia Cambié <ul><li>@silviacambie </li></ul>#simplysm
  • 3. #simplysm
  • 4. Is your campaign social media compatible? <ul><li>Are you looking for a conversation or just pushing a message? </li></ul><ul><li>Do you have enough material to share? </li></ul><ul><li>Can you link your message to broader themes? </li></ul>#simplysm
  • 5. Choosing the Platform #simplysm
  • 6. The Social Media Triangle #simplysm
  • 7. #simplysm
  • 8. Six points to keep in mind when choosing your platform <ul><li>Research what people are talking about </li></ul><ul><li>Develop master plan for distribution of key messages and sharing of content </li></ul><ul><li>Link to blogs and sites </li></ul><ul><li>Use human touch </li></ul><ul><li>Monitor interactions and answer questions </li></ul><ul><li>Establish measurement and goals </li></ul>#simplysm
  • 9. Building your Audience <ul><li>Think strategically </li></ul><ul><li>Monitor and study behaviours </li></ul><ul><li>Interact actively with your audience before asking for their support </li></ul><ul><li>Don't drop the connection when the project is finished </li></ul>#simplysm
  • 10. #simplysm
  • 11. #simplysm
  • 12. Choosing the Right Tone #simplysm
  • 13. #simplysm
  • 14. #simplysm
  • 15. Six points to keep in mind when starting a blog <ul><li>Develop an editorial plan to support your message(s) </li></ul><ul><li>Use human touch and authentic voice </li></ul><ul><li>Three-dimensional texts </li></ul><ul><li>Manage comments and always respond </li></ul><ul><li>Monitor relevant blogs and link to the blogging community </li></ul><ul><li>Use multipliers (e.g. Twitter) </li></ul>#simplysm
  • 16. Let the Network spread your Message <ul><li>“ the architecture of participation” </li></ul><ul><li>“ Our social tools are turning love into a renewable building material.” </li></ul><ul><li>Clay Shirky </li></ul><ul><li>“ Here Comes Everybody” </li></ul>#simplysm
  • 17. #simply sm
  • 18. How to convince Senior Management? #simplysm
  • 19. How to convince senior management? <ul><li>Never waste a good crisis </li></ul><ul><li>Events make great entry points </li></ul>#simplysm
  • 20. #simplysm
  • 21. #simplysm
  • 22. #simplysm
  • 23. #simplysm
  • 24. Volkswagen’s Twitter Campaign <ul><li>Hid tickets and shared location with users via Google Map </li></ul><ul><li>#foxatplanetaterra </li></ul><ul><li>Within 2 hours #foxatplanetaterra was trending in Brazil </li></ul><ul><li>Integrating online element with real-world experience </li></ul>#simplysm
  • 25. #simplysm
  • 26. Social Media and live events #simplysm
  • 27. Feeding the beast <ul><li>Get tweeting into the bloodstream </li></ul><ul><li>Put time aside </li></ul><ul><li>Dedicated resource </li></ul><ul><li>Plan around events and projects </li></ul><ul><li>Link everything </li></ul>#simplysm
  • 28. Measurement <ul><li>Benchmarking your results with those of similar organisations </li></ul><ul><li>Measuring outcomes not outputs </li></ul><ul><li>Be creative </li></ul>#simplysm
  • 29. Going mobile #simplysm
  • 30. #simply sm
  • 31. #simplysm
  • 32. #simply sm @silviacambie @simplycomm

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