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MARC WRIGHT <ul><li>your host </li></ul>#simplysm
Silvia Cambié <ul><li>@silviacambie </li></ul>#simplysm
#simplysm
Is your campaign social media compatible? <ul><li>Are you looking for a conversation or just pushing a message? </li></ul>...
Choosing the Platform  #simplysm
The Social Media Triangle #simplysm
#simplysm
Six  points to keep in mind when choosing your platform <ul><li>Research what people are talking about  </li></ul><ul><li>...
Building your Audience <ul><li>Think strategically </li></ul><ul><li>Monitor and study behaviours </li></ul><ul><li>Intera...
#simplysm
#simplysm
Choosing the Right Tone  #simplysm
#simplysm
#simplysm
Six  points to keep in mind when starting a blog  <ul><li>Develop an editorial plan to support your message(s) </li></ul><...
Let the Network spread your Message <ul><li>“ the architecture of participation” </li></ul><ul><li>“ Our social tools are ...
#simply sm
How to convince Senior Management?  #simplysm
How to convince senior management? <ul><li>Never waste a good crisis </li></ul><ul><li>Events make great entry points  </l...
#simplysm
#simplysm
#simplysm
#simplysm
Volkswagen’s Twitter Campaign <ul><li>Hid tickets and shared location with users via Google Map </li></ul><ul><li>#foxatpl...
#simplysm
Social Media and live events #simplysm
Feeding the beast <ul><li>Get tweeting into the bloodstream </li></ul><ul><li>Put time aside </li></ul><ul><li>Dedicated r...
Measurement  <ul><li>Benchmarking your results with those of similar organisations  </li></ul><ul><li>Measuring outcomes n...
Going mobile #simplysm
#simply sm
#simplysm
#simply sm @silviacambie @simplycomm
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Simply social media_webinar

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Transcript of "Simply social media_webinar"

  1. 1. MARC WRIGHT <ul><li>your host </li></ul>#simplysm
  2. 2. Silvia Cambié <ul><li>@silviacambie </li></ul>#simplysm
  3. 3. #simplysm
  4. 4. Is your campaign social media compatible? <ul><li>Are you looking for a conversation or just pushing a message? </li></ul><ul><li>Do you have enough material to share? </li></ul><ul><li>Can you link your message to broader themes? </li></ul>#simplysm
  5. 5. Choosing the Platform #simplysm
  6. 6. The Social Media Triangle #simplysm
  7. 7. #simplysm
  8. 8. Six points to keep in mind when choosing your platform <ul><li>Research what people are talking about </li></ul><ul><li>Develop master plan for distribution of key messages and sharing of content </li></ul><ul><li>Link to blogs and sites </li></ul><ul><li>Use human touch </li></ul><ul><li>Monitor interactions and answer questions </li></ul><ul><li>Establish measurement and goals </li></ul>#simplysm
  9. 9. Building your Audience <ul><li>Think strategically </li></ul><ul><li>Monitor and study behaviours </li></ul><ul><li>Interact actively with your audience before asking for their support </li></ul><ul><li>Don't drop the connection when the project is finished </li></ul>#simplysm
  10. 10. #simplysm
  11. 11. #simplysm
  12. 12. Choosing the Right Tone #simplysm
  13. 13. #simplysm
  14. 14. #simplysm
  15. 15. Six points to keep in mind when starting a blog <ul><li>Develop an editorial plan to support your message(s) </li></ul><ul><li>Use human touch and authentic voice </li></ul><ul><li>Three-dimensional texts </li></ul><ul><li>Manage comments and always respond </li></ul><ul><li>Monitor relevant blogs and link to the blogging community </li></ul><ul><li>Use multipliers (e.g. Twitter) </li></ul>#simplysm
  16. 16. Let the Network spread your Message <ul><li>“ the architecture of participation” </li></ul><ul><li>“ Our social tools are turning love into a renewable building material.” </li></ul><ul><li>Clay Shirky </li></ul><ul><li>“ Here Comes Everybody” </li></ul>#simplysm
  17. 17. #simply sm
  18. 18. How to convince Senior Management? #simplysm
  19. 19. How to convince senior management? <ul><li>Never waste a good crisis </li></ul><ul><li>Events make great entry points </li></ul>#simplysm
  20. 20. #simplysm
  21. 21. #simplysm
  22. 22. #simplysm
  23. 23. #simplysm
  24. 24. Volkswagen’s Twitter Campaign <ul><li>Hid tickets and shared location with users via Google Map </li></ul><ul><li>#foxatplanetaterra </li></ul><ul><li>Within 2 hours #foxatplanetaterra was trending in Brazil </li></ul><ul><li>Integrating online element with real-world experience </li></ul>#simplysm
  25. 25. #simplysm
  26. 26. Social Media and live events #simplysm
  27. 27. Feeding the beast <ul><li>Get tweeting into the bloodstream </li></ul><ul><li>Put time aside </li></ul><ul><li>Dedicated resource </li></ul><ul><li>Plan around events and projects </li></ul><ul><li>Link everything </li></ul>#simplysm
  28. 28. Measurement <ul><li>Benchmarking your results with those of similar organisations </li></ul><ul><li>Measuring outcomes not outputs </li></ul><ul><li>Be creative </li></ul>#simplysm
  29. 29. Going mobile #simplysm
  30. 30. #simply sm
  31. 31. #simplysm
  32. 32. #simply sm @silviacambie @simplycomm
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