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Rigorous employee research


Laoise o'Murchu, Communications and Public Relations Manager at Tallaght Hospital

Laoise o'Murchu, Communications and Public Relations Manager at Tallaght Hospital

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  • 1. Biting the hand that starves us. Presented by Laoise O’Murch ú EuroComm 2011
  • 2. “ Internal communications is the strategic development of mutually beneficial relationships with multiple employee stakeholders, on whom the organisation’s success depends, by the use of measurable methods of communication.”
  • 3. The Findings
    • The CEOs’ perspective
    • The Communicators’ perspective
    • The employees’ perspective
    • What the results tell us.
  • 4. CEO’s Perspective Case Studies CEO Support A 9/10 B 10/10 C 10/10 D 8or9/10
  • 5. CEOs and ROI
    • “ No tangible measurements”
    • “ It’s important but other items can take priority”
    • “ Can’t state in measurable terms how it adds value to the organisation”
    • “ Need to become more strategic”
  • 6. Communicators Perspective
    • No strategic plan
    • Vague aims:
    • “ Increase employee engagement”
    • “ Improve employee awareness of their role”
    • “ Increase awareness of the organisation’s strategy”
  • 7. Planning and Listening NO NO NO NO SMART Objectives Case Studies Communication Needs A NO B NO C NO D YES
  • 8. Selecting the Right Tools
    • Busy with outputs rather than outcomes
    • Intranet
    • Staff briefings
    • Newsletter
    • Engagement Survey
    • Social Media
    Measurement, evaluation and two-way communication
  • 9. Employees viewpoint
    • “ Communication is a tick box exercise”
    • “ Management just go through the motions”
    • “ Some parts of the organisation are better at communication than others.”
    • “ They don’t really want to hear what we have to say”
    • “ If I had a good idea I think they would listen to it”.
  • 10. What could be improved? Strategic/ SMART Tools/ Two way Measure/ continuous Leadership Role
  • 11. YES WE CAN. Presented by Laoise O’Murch ú http://