Rigorous employee research
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Rigorous employee research

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Laoise o'Murchu, Communications and Public Relations Manager at Tallaght Hospital

Laoise o'Murchu, Communications and Public Relations Manager at Tallaght Hospital

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    Rigorous employee research Rigorous employee research Presentation Transcript

    • Biting the hand that starves us. Presented by Laoise O’Murch ú EuroComm 2011
    • “ Internal communications is the strategic development of mutually beneficial relationships with multiple employee stakeholders, on whom the organisation’s success depends, by the use of measurable methods of communication.”
    • The Findings
      • The CEOs’ perspective
      • The Communicators’ perspective
      • The employees’ perspective
      • What the results tell us.
    • CEO’s Perspective Case Studies CEO Support A 9/10 B 10/10 C 10/10 D 8or9/10
    • CEOs and ROI
      • “ No tangible measurements”
      • “ It’s important but other items can take priority”
      • “ Can’t state in measurable terms how it adds value to the organisation”
      • “ Need to become more strategic”
    • Communicators Perspective
      • No strategic plan
      • Vague aims:
      • “ Increase employee engagement”
      • “ Improve employee awareness of their role”
      • “ Increase awareness of the organisation’s strategy”
    • Planning and Listening NO NO NO NO SMART Objectives Case Studies Communication Needs A NO B NO C NO D YES
    • Selecting the Right Tools
      • Busy with outputs rather than outcomes
      • Intranet
      • Staff briefings
      • Newsletter
      • Engagement Survey
      • Social Media
      Measurement, evaluation and two-way communication
    • Employees viewpoint
      • “ Communication is a tick box exercise”
      • “ Management just go through the motions”
      • “ Some parts of the organisation are better at communication than others.”
      • “ They don’t really want to hear what we have to say”
      • “ If I had a good idea I think they would listen to it”.
    • What could be improved? Strategic/ SMART Tools/ Two way Measure/ continuous Leadership Role
    • YES WE CAN. Presented by Laoise O’Murch ú http:// ie.linkedin.com/in/laoise