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COMMUNICATION ,[object Object],Silvia Cambié Marc Wright
Introductions
 
What’s going on in the world of communications? ,[object Object],[object Object],[object Object]
A new type of communication ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Shift from content creation to relationship management ,[object Object],[object Object]
LET’S HAVE COFFEE…
 
 
How do you start? ,[object Object],[object Object]
Stakeholder Mapping  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Example: Campaign for Program against Gender Based Violence  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Primary Stakeholders - Social ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Primary Stakeholders - Social ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Primary Stakeholders  Non-Social ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Secondary Stakeholders - Social ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Secondary Stakeholders - Social ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Secondary Stakeholders - Non-Social ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
Secondary Stakeholders - Non-Social ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
Storytelling ,[object Object],[object Object],[object Object],[object Object]
Emotional Journey
 
 
 
The Internet Revolution
A Smarter Web New generation of web technology   ,[object Object],[object Object],Source:  Technology Review  – March/April 2007
Web 2.0: A State of Mind  ,[object Object],[object Object],[object Object],[object Object],[object Object]
Source: http://www.techcast.org/forecastchart.aspx
[object Object],[object Object],[object Object]
 
CASE STUDY 1
 
The Challenge  ,[object Object],[object Object],[object Object]
The Opportunity ,[object Object],[object Object],[object Object],[object Object],[object Object]
Women & Work Turin, 7-8 March 2010
WOMEN ,[object Object],[object Object],[object Object]
Virtual Community on NING
Twitter
The Group ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
 
 
 
Moving from online to face to face ,[object Object],[object Object]
International Women’s Day 8th March, Torino
 
 
 
Article in Turkish Press
Same Content Reprinted in Armenian Press
“… we all had something in common besides being mostly women… The commonality was that social media had brought us together.”   Rose Deniz Turkey
CASE STUDY 2
Promoting Social Inclusion Brussels, 2-3 December 2010
 
 
 
 
 
 
 
Challenges encountered during the project  ,[object Object],[object Object],[object Object],[object Object]
Outcomes ,[object Object],[object Object],[object Object],[object Object]
  Lessons Learned  It’s all about the network…. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Social media personality types you should reach ,[object Object],[object Object],[object Object]
Social media personality types you should reach ,[object Object],[object Object],[object Object]
What will you take from today?
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Editor's Notes

  1. This screen from the Website of the TechCast Project represents the pooled contributions of 100 high tech executives, scientists, engineers, academics, consultant, futurists and other leading experts from around the world. This graph groups their fourth generation update of their forecast of when new technologies will enter the mainstream (30% adoption level). This “virtual think tank” also provides estimated levels of certainty for each technology. An update is coming later this year. ($950.00 buys a subscription)