Your SlideShare is downloading. ×
0
Hello Simply                  I’m               @markmedia @markmediaThursday, April 26, 12
Lonely Planet @markmediaThursday, April 26, 12
@markmediaThursday, April 26, 12
What’s in a name?          what we call things matters       digital comms? Digital marking?              Digital engageme...
Try this                         Replace digital                             with @markmedia                          NETW...
Networking                                  The ability to                                     search for                 ...
Networking                    involvesUnderstanding different social & cultural contexts                            Networ...
We are at the beginning of           a massive societal/organizational shift from                           hierarchy and ...
Participatory Culture                                         Sharing                                           shit      ...
storytelling storybuilding ( storyliving)                               ≈        broadcast conversation participation coll...
@markmediaThursday, April 26, 12
Read                          this                         book! @markmediaThursday, April 26, 12
The networking of knowledge                    the smartest person in the room                     is the room itself - th...
The networking of knowledge                           Paper = reduction                         networks = expansion      ...
The networking of knowledge                     knowing-by-reducing to fit paper                     (library, encyclopedia...
The networking of knowledge                         Facts Vs Networked Facts                         Facts ≈ printed table...
The networking of knowledge                         Our task?                    build smart networks              (bad ne...
Everything changes                  Now is the slowest                 change pace you will                   ever experie...
Everything changes               Change is disruptive              Disruption is friction                Friction is painf...
continuous development to mobility.                     All communications are being affected .                     From b...
(r)evolutionary change @markmediaThursday, April 26, 12
The Industrial (r)evolution @markmediaThursday, April 26, 12
Traditional authorities loose their grip                                    before                       new authorities h...
Some things you can’t stop                                     BUT                         You can influence their effects ...
its about the trajectory                 not the now     The Locomotive Act 1865 (Red Flag Act)     The Locomotive Act 186...
Moore’s Law                         computing power doubling for the same price every 18 months.          iPhone/Android/w...
The worst piece of shit you will ever have                                trajectory - not nowThursday, April 26, 12
It is not the strongest of the species                         that survives             a           Nor the most intellig...
Some pointers to networked behavioral                    changes                         Remember: think trajectory - not ...
The networking of images                         Take a picture      Oh - and sound (audioboo) and video (keek) @markmedia...
4.5 million photos are                         uploaded each day to                         Instagram @markmediaThursday, ...
Networking of privacy                              Write a diary @markmediaThursday, April 26, 12
Networking of Publicy                              Write a diary @markmediaThursday, April 26, 12
Networks by nature decentralize                            encourage transparency               Transparency isn’t just a ...
We walk alone @markmediaThursday, April 26, 12
No More:                         The invisible posse @markmediaThursday, April 26, 12
No More:                         The ghost gang @markmediaThursday, April 26, 12
The website is not where they go       it is where they are sent                         http://ink361.com/#/tag/         ...
NetworksThe network is becoming the base unit of communication              As networks develop, the ability to deliver   ...
Networks are                  sentient social communicative                              objects @markmediaThursday, April...
You just don’t lose an                        individual         You lose their network @markmediaThursday, April 26, 12
It is too late to create your   network when you need         your network @markmediaThursday, April 26, 12
If your network gives you shit          it is because you are    shit at choosing your network @markmediaThursday, April 2...
if content is king    context is empress @markmediaThursday, April 26, 12
Use tools that people use. Not tools            that your IT-dep. uses @markmediaThursday, April 26, 12
The networking of knowledge                         Filters no longer filter out                             they filter for...
Simply Goodbye                 I’ve been                @markmedia                         markmedia@gmail.com @markmediaT...
Upcoming SlideShare
Loading in...5
×

Mark Comerford

950

Published on

Published in: Business, Technology
0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
950
On Slideshare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
22
Comments
0
Likes
3
Embeds 0
No embeds

No notes for slide

Transcript of "Mark Comerford"

  1. 1. Hello Simply I’m @markmedia @markmediaThursday, April 26, 12
  2. 2. Lonely Planet @markmediaThursday, April 26, 12
  3. 3. @markmediaThursday, April 26, 12
  4. 4. What’s in a name? what we call things matters digital comms? Digital marking? Digital engagement? So what does “digital” mean? you tell me on with #digdefThursday, April 26, 12
  5. 5. Try this Replace digital with @markmedia NETWORKThursday, April 26, 12
  6. 6. Networking The ability to search for synthesize interact with disseminate relationships/information/data@markmediaThursday, April 26, 12
  7. 7. Networking involvesUnderstanding different social & cultural contexts Networks are/can be aggregators, filters, curators@markmediaThursday, April 26, 12
  8. 8. We are at the beginning of a massive societal/organizational shift from hierarchy and bureaucracy to networks and ad-hocracy from knowledge building as reduction to knowledge building as expansion 8Thursday, April 26, 12
  9. 9. Participatory Culture Sharing shit makes us all smarter @markmediaThursday, April 26, 12
  10. 10. storytelling storybuilding ( storyliving) ≈ broadcast conversation participation collaboration @markmediaThursday, April 26, 12
  11. 11. @markmediaThursday, April 26, 12
  12. 12. Read this book! @markmediaThursday, April 26, 12
  13. 13. The networking of knowledge the smartest person in the room is the room itself - the network connects us to us & more us (think we, not “them”) Dave Weinberger @markmediaThursday, April 26, 12
  14. 14. The networking of knowledge Paper = reduction networks = expansion Dave Weinberger @markmediaThursday, April 26, 12
  15. 15. The networking of knowledge knowing-by-reducing to fit paper (library, encyclopedia, journal) Knowing-by-including (every draft of every idea in a linked network) Dave Weinberger @markmediaThursday, April 26, 12
  16. 16. The networking of knowledge Facts Vs Networked Facts Facts ≈ printed tables of data networked facts ≈ linked data Dave Weinberger @markmediaThursday, April 26, 12
  17. 17. The networking of knowledge Our task? build smart networks (bad networks make us stupider) @markmediaThursday, April 26, 12
  18. 18. Everything changes Now is the slowest change pace you will ever experienceThursday, April 26, 12
  19. 19. Everything changes Change is disruptive Disruption is friction Friction is painful The change will hurt It *will* fuck you upThursday, April 26, 12
  20. 20. continuous development to mobility. All communications are being affected . From broadcast to multicast.Thursday, April 26, 12
  21. 21. (r)evolutionary change @markmediaThursday, April 26, 12
  22. 22. The Industrial (r)evolution @markmediaThursday, April 26, 12
  23. 23. Traditional authorities loose their grip before new authorities have settled in Traditional business models loose their grip before new models have settled in @markmediaThursday, April 26, 12
  24. 24. Some things you can’t stop BUT You can influence their effects @markmediaThursday, April 26, 12
  25. 25. its about the trajectory not the now The Locomotive Act 1865 (Red Flag Act) The Locomotive Act 1865 (Red Flag Act): ■ Set speed limits of 4 mph (6 km/h) in the country and 2 mph (3 km/h) in towns. ■ Stipulated that self-propelled vehicles should be accompanied by a man with a red flag walking 60 yards (55 m) ahead of each vehicle. The man with a red flag or lantern enforced a walking pace @markmediaThursday, April 26, 12
  26. 26. Moore’s Law computing power doubling for the same price every 18 months. iPhone/Android/whatever will be 64 times as powerful as the one you have Strategies, therefore, need to written with that known future in mind, not the present. @markmediaThursday, April 26, 12
  27. 27. The worst piece of shit you will ever have trajectory - not nowThursday, April 26, 12
  28. 28. It is not the strongest of the species that survives a Nor the most intelligent But the ones most n d responsive to change o a t p t s i i o z n e 28Thursday, April 26, 12
  29. 29. Some pointers to networked behavioral changes Remember: think trajectory - not now @markmediaThursday, April 26, 12
  30. 30. The networking of images Take a picture Oh - and sound (audioboo) and video (keek) @markmediaThursday, April 26, 12
  31. 31. 4.5 million photos are uploaded each day to Instagram @markmediaThursday, April 26, 12
  32. 32. Networking of privacy Write a diary @markmediaThursday, April 26, 12
  33. 33. Networking of Publicy Write a diary @markmediaThursday, April 26, 12
  34. 34. Networks by nature decentralize encourage transparency Transparency isn’t just a word. If you don’t intend to practice it, don’t preach it. @markmediaThursday, April 26, 12
  35. 35. We walk alone @markmediaThursday, April 26, 12
  36. 36. No More: The invisible posse @markmediaThursday, April 26, 12
  37. 37. No More: The ghost gang @markmediaThursday, April 26, 12
  38. 38. The website is not where they go it is where they are sent http://ink361.com/#/tag/ simplysummit@markmediaThursday, April 26, 12
  39. 39. NetworksThe network is becoming the base unit of communication As networks develop, the ability to deliver useful services and relevant content/advertising/interaction will be decisive @markmediaThursday, April 26, 12
  40. 40. Networks are sentient social communicative objects @markmediaThursday, April 26, 12
  41. 41. You just don’t lose an individual You lose their network @markmediaThursday, April 26, 12
  42. 42. It is too late to create your network when you need your network @markmediaThursday, April 26, 12
  43. 43. If your network gives you shit it is because you are shit at choosing your network @markmediaThursday, April 26, 12
  44. 44. if content is king context is empress @markmediaThursday, April 26, 12
  45. 45. Use tools that people use. Not tools that your IT-dep. uses @markmediaThursday, April 26, 12
  46. 46. The networking of knowledge Filters no longer filter out they filter forward (they bring results to the front) oh, as an added bonus - Social filtering fucks up seo @markmediaThursday, April 26, 12
  47. 47. Simply Goodbye I’ve been @markmedia markmedia@gmail.com @markmediaThursday, April 26, 12
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×