Mark Comerford
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Mark Comerford

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    Mark Comerford Mark Comerford Presentation Transcript

    • Hello Simply I’m @markmedia @markmediaThursday, April 26, 12
    • Lonely Planet @markmediaThursday, April 26, 12
    • @markmediaThursday, April 26, 12
    • What’s in a name? what we call things matters digital comms? Digital marking? Digital engagement? So what does “digital” mean? you tell me on with #digdefThursday, April 26, 12
    • Try this Replace digital with @markmedia NETWORKThursday, April 26, 12
    • Networking The ability to search for synthesize interact with disseminate relationships/information/data@markmediaThursday, April 26, 12
    • Networking involvesUnderstanding different social & cultural contexts Networks are/can be aggregators, filters, curators@markmediaThursday, April 26, 12
    • We are at the beginning of a massive societal/organizational shift from hierarchy and bureaucracy to networks and ad-hocracy from knowledge building as reduction to knowledge building as expansion 8Thursday, April 26, 12
    • Participatory Culture Sharing shit makes us all smarter @markmediaThursday, April 26, 12
    • storytelling storybuilding ( storyliving) ≈ broadcast conversation participation collaboration @markmediaThursday, April 26, 12
    • @markmediaThursday, April 26, 12
    • Read this book! @markmediaThursday, April 26, 12
    • The networking of knowledge the smartest person in the room is the room itself - the network connects us to us & more us (think we, not “them”) Dave Weinberger @markmediaThursday, April 26, 12
    • The networking of knowledge Paper = reduction networks = expansion Dave Weinberger @markmediaThursday, April 26, 12
    • The networking of knowledge knowing-by-reducing to fit paper (library, encyclopedia, journal) Knowing-by-including (every draft of every idea in a linked network) Dave Weinberger @markmediaThursday, April 26, 12
    • The networking of knowledge Facts Vs Networked Facts Facts ≈ printed tables of data networked facts ≈ linked data Dave Weinberger @markmediaThursday, April 26, 12
    • The networking of knowledge Our task? build smart networks (bad networks make us stupider) @markmediaThursday, April 26, 12
    • Everything changes Now is the slowest change pace you will ever experienceThursday, April 26, 12
    • Everything changes Change is disruptive Disruption is friction Friction is painful The change will hurt It *will* fuck you upThursday, April 26, 12
    • continuous development to mobility. All communications are being affected . From broadcast to multicast.Thursday, April 26, 12
    • (r)evolutionary change @markmediaThursday, April 26, 12
    • The Industrial (r)evolution @markmediaThursday, April 26, 12
    • Traditional authorities loose their grip before new authorities have settled in Traditional business models loose their grip before new models have settled in @markmediaThursday, April 26, 12
    • Some things you can’t stop BUT You can influence their effects @markmediaThursday, April 26, 12
    • its about the trajectory not the now The Locomotive Act 1865 (Red Flag Act) The Locomotive Act 1865 (Red Flag Act): ■ Set speed limits of 4 mph (6 km/h) in the country and 2 mph (3 km/h) in towns. ■ Stipulated that self-propelled vehicles should be accompanied by a man with a red flag walking 60 yards (55 m) ahead of each vehicle. The man with a red flag or lantern enforced a walking pace @markmediaThursday, April 26, 12
    • Moore’s Law computing power doubling for the same price every 18 months. iPhone/Android/whatever will be 64 times as powerful as the one you have Strategies, therefore, need to written with that known future in mind, not the present. @markmediaThursday, April 26, 12
    • The worst piece of shit you will ever have trajectory - not nowThursday, April 26, 12
    • It is not the strongest of the species that survives a Nor the most intelligent But the ones most n d responsive to change o a t p t s i i o z n e 28Thursday, April 26, 12
    • Some pointers to networked behavioral changes Remember: think trajectory - not now @markmediaThursday, April 26, 12
    • The networking of images Take a picture Oh - and sound (audioboo) and video (keek) @markmediaThursday, April 26, 12
    • 4.5 million photos are uploaded each day to Instagram @markmediaThursday, April 26, 12
    • Networking of privacy Write a diary @markmediaThursday, April 26, 12
    • Networking of Publicy Write a diary @markmediaThursday, April 26, 12
    • Networks by nature decentralize encourage transparency Transparency isn’t just a word. If you don’t intend to practice it, don’t preach it. @markmediaThursday, April 26, 12
    • We walk alone @markmediaThursday, April 26, 12
    • No More: The invisible posse @markmediaThursday, April 26, 12
    • No More: The ghost gang @markmediaThursday, April 26, 12
    • The website is not where they go it is where they are sent http://ink361.com/#/tag/ simplysummit@markmediaThursday, April 26, 12
    • NetworksThe network is becoming the base unit of communication As networks develop, the ability to deliver useful services and relevant content/advertising/interaction will be decisive @markmediaThursday, April 26, 12
    • Networks are sentient social communicative objects @markmediaThursday, April 26, 12
    • You just don’t lose an individual You lose their network @markmediaThursday, April 26, 12
    • It is too late to create your network when you need your network @markmediaThursday, April 26, 12
    • If your network gives you shit it is because you are shit at choosing your network @markmediaThursday, April 26, 12
    • if content is king context is empress @markmediaThursday, April 26, 12
    • Use tools that people use. Not tools that your IT-dep. uses @markmediaThursday, April 26, 12
    • The networking of knowledge Filters no longer filter out they filter forward (they bring results to the front) oh, as an added bonus - Social filtering fucks up seo @markmediaThursday, April 26, 12
    • Simply Goodbye I’ve been @markmedia markmedia@gmail.com @markmediaThursday, April 26, 12