Mark Comerford

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  • 1. Hello Simply I’m @markmedia @markmediaThursday, April 26, 12
  • 2. Lonely Planet @markmediaThursday, April 26, 12
  • 3. @markmediaThursday, April 26, 12
  • 4. What’s in a name? what we call things matters digital comms? Digital marking? Digital engagement? So what does “digital” mean? you tell me on with #digdefThursday, April 26, 12
  • 5. Try this Replace digital with @markmedia NETWORKThursday, April 26, 12
  • 6. Networking The ability to search for synthesize interact with disseminate relationships/information/data@markmediaThursday, April 26, 12
  • 7. Networking involvesUnderstanding different social & cultural contexts Networks are/can be aggregators, filters, curators@markmediaThursday, April 26, 12
  • 8. We are at the beginning of a massive societal/organizational shift from hierarchy and bureaucracy to networks and ad-hocracy from knowledge building as reduction to knowledge building as expansion 8Thursday, April 26, 12
  • 9. Participatory Culture Sharing shit makes us all smarter @markmediaThursday, April 26, 12
  • 10. storytelling storybuilding ( storyliving) ≈ broadcast conversation participation collaboration @markmediaThursday, April 26, 12
  • 11. @markmediaThursday, April 26, 12
  • 12. Read this book! @markmediaThursday, April 26, 12
  • 13. The networking of knowledge the smartest person in the room is the room itself - the network connects us to us & more us (think we, not “them”) Dave Weinberger @markmediaThursday, April 26, 12
  • 14. The networking of knowledge Paper = reduction networks = expansion Dave Weinberger @markmediaThursday, April 26, 12
  • 15. The networking of knowledge knowing-by-reducing to fit paper (library, encyclopedia, journal) Knowing-by-including (every draft of every idea in a linked network) Dave Weinberger @markmediaThursday, April 26, 12
  • 16. The networking of knowledge Facts Vs Networked Facts Facts ≈ printed tables of data networked facts ≈ linked data Dave Weinberger @markmediaThursday, April 26, 12
  • 17. The networking of knowledge Our task? build smart networks (bad networks make us stupider) @markmediaThursday, April 26, 12
  • 18. Everything changes Now is the slowest change pace you will ever experienceThursday, April 26, 12
  • 19. Everything changes Change is disruptive Disruption is friction Friction is painful The change will hurt It *will* fuck you upThursday, April 26, 12
  • 20. continuous development to mobility. All communications are being affected . From broadcast to multicast.Thursday, April 26, 12
  • 21. (r)evolutionary change @markmediaThursday, April 26, 12
  • 22. The Industrial (r)evolution @markmediaThursday, April 26, 12
  • 23. Traditional authorities loose their grip before new authorities have settled in Traditional business models loose their grip before new models have settled in @markmediaThursday, April 26, 12
  • 24. Some things you can’t stop BUT You can influence their effects @markmediaThursday, April 26, 12
  • 25. its about the trajectory not the now The Locomotive Act 1865 (Red Flag Act) The Locomotive Act 1865 (Red Flag Act): ■ Set speed limits of 4 mph (6 km/h) in the country and 2 mph (3 km/h) in towns. ■ Stipulated that self-propelled vehicles should be accompanied by a man with a red flag walking 60 yards (55 m) ahead of each vehicle. The man with a red flag or lantern enforced a walking pace @markmediaThursday, April 26, 12
  • 26. Moore’s Law computing power doubling for the same price every 18 months. iPhone/Android/whatever will be 64 times as powerful as the one you have Strategies, therefore, need to written with that known future in mind, not the present. @markmediaThursday, April 26, 12
  • 27. The worst piece of shit you will ever have trajectory - not nowThursday, April 26, 12
  • 28. It is not the strongest of the species that survives a Nor the most intelligent But the ones most n d responsive to change o a t p t s i i o z n e 28Thursday, April 26, 12
  • 29. Some pointers to networked behavioral changes Remember: think trajectory - not now @markmediaThursday, April 26, 12
  • 30. The networking of images Take a picture Oh - and sound (audioboo) and video (keek) @markmediaThursday, April 26, 12
  • 31. 4.5 million photos are uploaded each day to Instagram @markmediaThursday, April 26, 12
  • 32. Networking of privacy Write a diary @markmediaThursday, April 26, 12
  • 33. Networking of Publicy Write a diary @markmediaThursday, April 26, 12
  • 34. Networks by nature decentralize encourage transparency Transparency isn’t just a word. If you don’t intend to practice it, don’t preach it. @markmediaThursday, April 26, 12
  • 35. We walk alone @markmediaThursday, April 26, 12
  • 36. No More: The invisible posse @markmediaThursday, April 26, 12
  • 37. No More: The ghost gang @markmediaThursday, April 26, 12
  • 38. The website is not where they go it is where they are sent http://ink361.com/#/tag/ simplysummit@markmediaThursday, April 26, 12
  • 39. NetworksThe network is becoming the base unit of communication As networks develop, the ability to deliver useful services and relevant content/advertising/interaction will be decisive @markmediaThursday, April 26, 12
  • 40. Networks are sentient social communicative objects @markmediaThursday, April 26, 12
  • 41. You just don’t lose an individual You lose their network @markmediaThursday, April 26, 12
  • 42. It is too late to create your network when you need your network @markmediaThursday, April 26, 12
  • 43. If your network gives you shit it is because you are shit at choosing your network @markmediaThursday, April 26, 12
  • 44. if content is king context is empress @markmediaThursday, April 26, 12
  • 45. Use tools that people use. Not tools that your IT-dep. uses @markmediaThursday, April 26, 12
  • 46. The networking of knowledge Filters no longer filter out they filter forward (they bring results to the front) oh, as an added bonus - Social filtering fucks up seo @markmediaThursday, April 26, 12
  • 47. Simply Goodbye I’ve been @markmedia markmedia@gmail.com @markmediaThursday, April 26, 12