Mark Comerford

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Mark Comerford

  1. 1. Hello Simply I’m @markmedia @markmediaThursday, April 26, 12
  2. 2. Lonely Planet @markmediaThursday, April 26, 12
  3. 3. @markmediaThursday, April 26, 12
  4. 4. What’s in a name? what we call things matters digital comms? Digital marking? Digital engagement? So what does “digital” mean? you tell me on with #digdefThursday, April 26, 12
  5. 5. Try this Replace digital with @markmedia NETWORKThursday, April 26, 12
  6. 6. Networking The ability to search for synthesize interact with disseminate relationships/information/data@markmediaThursday, April 26, 12
  7. 7. Networking involvesUnderstanding different social & cultural contexts Networks are/can be aggregators, filters, curators@markmediaThursday, April 26, 12
  8. 8. We are at the beginning of a massive societal/organizational shift from hierarchy and bureaucracy to networks and ad-hocracy from knowledge building as reduction to knowledge building as expansion 8Thursday, April 26, 12
  9. 9. Participatory Culture Sharing shit makes us all smarter @markmediaThursday, April 26, 12
  10. 10. storytelling storybuilding ( storyliving) ≈ broadcast conversation participation collaboration @markmediaThursday, April 26, 12
  11. 11. @markmediaThursday, April 26, 12
  12. 12. Read this book! @markmediaThursday, April 26, 12
  13. 13. The networking of knowledge the smartest person in the room is the room itself - the network connects us to us & more us (think we, not “them”) Dave Weinberger @markmediaThursday, April 26, 12
  14. 14. The networking of knowledge Paper = reduction networks = expansion Dave Weinberger @markmediaThursday, April 26, 12
  15. 15. The networking of knowledge knowing-by-reducing to fit paper (library, encyclopedia, journal) Knowing-by-including (every draft of every idea in a linked network) Dave Weinberger @markmediaThursday, April 26, 12
  16. 16. The networking of knowledge Facts Vs Networked Facts Facts ≈ printed tables of data networked facts ≈ linked data Dave Weinberger @markmediaThursday, April 26, 12
  17. 17. The networking of knowledge Our task? build smart networks (bad networks make us stupider) @markmediaThursday, April 26, 12
  18. 18. Everything changes Now is the slowest change pace you will ever experienceThursday, April 26, 12
  19. 19. Everything changes Change is disruptive Disruption is friction Friction is painful The change will hurt It *will* fuck you upThursday, April 26, 12
  20. 20. continuous development to mobility. All communications are being affected . From broadcast to multicast.Thursday, April 26, 12
  21. 21. (r)evolutionary change @markmediaThursday, April 26, 12
  22. 22. The Industrial (r)evolution @markmediaThursday, April 26, 12
  23. 23. Traditional authorities loose their grip before new authorities have settled in Traditional business models loose their grip before new models have settled in @markmediaThursday, April 26, 12
  24. 24. Some things you can’t stop BUT You can influence their effects @markmediaThursday, April 26, 12
  25. 25. its about the trajectory not the now The Locomotive Act 1865 (Red Flag Act) The Locomotive Act 1865 (Red Flag Act): ■ Set speed limits of 4 mph (6 km/h) in the country and 2 mph (3 km/h) in towns. ■ Stipulated that self-propelled vehicles should be accompanied by a man with a red flag walking 60 yards (55 m) ahead of each vehicle. The man with a red flag or lantern enforced a walking pace @markmediaThursday, April 26, 12
  26. 26. Moore’s Law computing power doubling for the same price every 18 months. iPhone/Android/whatever will be 64 times as powerful as the one you have Strategies, therefore, need to written with that known future in mind, not the present. @markmediaThursday, April 26, 12
  27. 27. The worst piece of shit you will ever have trajectory - not nowThursday, April 26, 12
  28. 28. It is not the strongest of the species that survives a Nor the most intelligent But the ones most n d responsive to change o a t p t s i i o z n e 28Thursday, April 26, 12
  29. 29. Some pointers to networked behavioral changes Remember: think trajectory - not now @markmediaThursday, April 26, 12
  30. 30. The networking of images Take a picture Oh - and sound (audioboo) and video (keek) @markmediaThursday, April 26, 12
  31. 31. 4.5 million photos are uploaded each day to Instagram @markmediaThursday, April 26, 12
  32. 32. Networking of privacy Write a diary @markmediaThursday, April 26, 12
  33. 33. Networking of Publicy Write a diary @markmediaThursday, April 26, 12
  34. 34. Networks by nature decentralize encourage transparency Transparency isn’t just a word. If you don’t intend to practice it, don’t preach it. @markmediaThursday, April 26, 12
  35. 35. We walk alone @markmediaThursday, April 26, 12
  36. 36. No More: The invisible posse @markmediaThursday, April 26, 12
  37. 37. No More: The ghost gang @markmediaThursday, April 26, 12
  38. 38. The website is not where they go it is where they are sent http://ink361.com/#/tag/ simplysummit@markmediaThursday, April 26, 12
  39. 39. NetworksThe network is becoming the base unit of communication As networks develop, the ability to deliver useful services and relevant content/advertising/interaction will be decisive @markmediaThursday, April 26, 12
  40. 40. Networks are sentient social communicative objects @markmediaThursday, April 26, 12
  41. 41. You just don’t lose an individual You lose their network @markmediaThursday, April 26, 12
  42. 42. It is too late to create your network when you need your network @markmediaThursday, April 26, 12
  43. 43. If your network gives you shit it is because you are shit at choosing your network @markmediaThursday, April 26, 12
  44. 44. if content is king context is empress @markmediaThursday, April 26, 12
  45. 45. Use tools that people use. Not tools that your IT-dep. uses @markmediaThursday, April 26, 12
  46. 46. The networking of knowledge Filters no longer filter out they filter forward (they bring results to the front) oh, as an added bonus - Social filtering fucks up seo @markmediaThursday, April 26, 12
  47. 47. Simply Goodbye I’ve been @markmedia markmedia@gmail.com @markmediaThursday, April 26, 12

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