Jeppe glahn - Tracking Engagement

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How to Move Communication into the Heart of the Business. The future of the internal communications department depends on being able to add significant value to the business. This is best done by moving from being a producer of communication stuff to a strategic business partner.

At Novozymes, we have figured it out and are ready to talk about our prize-winning concept, tools, and implementation roadmap to share with our peers:

How to put together a communication team, global concept, and products that meet the needs of the business
How to anchor communication with management and break down business strategies into communication strategies
How to empower managers through communication courses and individual consultancy

Published in: Technology, Business
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Jeppe glahn - Tracking Engagement

  1. 1. J. Glahn, T1
  2. 2. THE MISSING LINK MOVING COMMUNICATION INTO THE HEART OF THE BUSINESSJEPPE GLAHNDIRECTOR OF CORPORATE COMMUNICATIONS, NOVOZYMES
  3. 3. 3 26/04/ NOVOZYMES PRESENTATION 2012
  4. 4. 2 4 NOVOZYMES PRES 6 / 0 4 Turn up / 2 0 1 2 the volumeJ. Glahn, T1 ?
  5. 5. No more need… Let’s move into solution mode WELCOME TO THE MISSING LINKJ. Glahn, T1
  6. 6. YES NOJ. Glahn, T1
  7. 7. Does your top management group value communication? [Not the same as liking to hear themselves talk]J. Glahn, T1
  8. 8. Are you being asked to use your communication skills in the best way?J. Glahn, T1
  9. 9. We wanted to make a model to integrate management, strategy, and communicationJ. Glahn, T1
  10. 10. Introducing the VOICE® concept A strategic tool to relate all communications to the business A mapping and target- setting tool to identify communication focus areas An implementation tool to strengthen Novozymes’ communicationsJ. Glahn, T1
  11. 11. 11More than 160 communication tools •  Templates •  Guidelines •  Tips •  Checklists •  Models •  Presentations
  12. 12. The internal agency mindsetJ. Glahn, T1
  13. 13. Do you know this guy?J. Glahn, T1
  14. 14. Have you ever looked foolish in front of a management group?J. Glahn, T1
  15. 15. You first…J. Glahn, T1
  16. 16. Talk NASA Need Acceptance Solution Acceptance
  17. 17. From Business strategy to Communicationstrategy 21 05/11/2009 NOVOZYMES PRESENTATION Communication plan in Excel Date Loca- Target Medium Comm. Content Resp. 18 05/11/2009 NOVOZYMES PRESENTATION tion group goal Key messages 1. NEED 8 05/11/2009 NOVOZYMES PRESENTATION 2. SOLUTION Background and purpose 3. NEXT STEPS Purpose § Communication plan for [x project] Background •J. Glahn, T1
  18. 18. Business viability?J. Glahn, T1
  19. 19. Do your management groups consider themselves skilled at communicating?J. Glahn, T1
  20. 20. Are they actually skilled at communicating? [What do the employees think?]J. Glahn, T1
  21. 21. Wish you were hereJ. Glahn, T1
  22. 22. The three communication roles of line managersJ. Glahn, T1
  23. 23. Top management: Making it personal for the ones with the most business impactJ.  Glahn,  T1  
  24. 24. Who says I can’t communicate?J. Glahn, T1
  25. 25. Improvise, adapt, overcomeJ.  Glahn,  T1  
  26. 26. RETHINK TOMORROW Jeppe Glahn, Novozymes T1: The Missing Link When in doubt, circle ’strongly agree’ or ’excellent’J. Glahn, T1

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