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The European Commission uses social media in different departments and to varying degrees. Its conference interpretation department, with some 600 staff interpreters and 3000 freelances, is about to lose 50% of key personnel to retirement and needs to drive young people to studying languages and into interpretation schools in order to hope to be able to keep the EU institutions working in 24 or more languages in the future.
Thanks to targeted media campaigns, with special attention to the social media where their prime audience "lives", the Directorate General for Interpretation has built a solid community of linguists around the world and is well on the way to solving the problem. Audience and outcome metrics are the key to tracking the impact of the country-specific actions and to fine-tuning the typology of postings that range from job and training course information to wide-ranging links to relevant third-party content and university events - and also a bit of fluffy fun.