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SimplyCast Automotive 360 - Automation From Every Angle
SimplyCast Automotive 360 - Automation From Every Angle
SimplyCast Automotive 360 - Automation From Every Angle
SimplyCast Automotive 360 - Automation From Every Angle
SimplyCast Automotive 360 - Automation From Every Angle
SimplyCast Automotive 360 - Automation From Every Angle
SimplyCast Automotive 360 - Automation From Every Angle
SimplyCast Automotive 360 - Automation From Every Angle
SimplyCast Automotive 360 - Automation From Every Angle
SimplyCast Automotive 360 - Automation From Every Angle
SimplyCast Automotive 360 - Automation From Every Angle
SimplyCast Automotive 360 - Automation From Every Angle
SimplyCast Automotive 360 - Automation From Every Angle
SimplyCast Automotive 360 - Automation From Every Angle
SimplyCast Automotive 360 - Automation From Every Angle
SimplyCast Automotive 360 - Automation From Every Angle
SimplyCast Automotive 360 - Automation From Every Angle
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SimplyCast Automotive 360 - Automation From Every Angle

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Learn why SimplyCast is the ideal solution for your automotive dealership. Expand business, engage customers and take the pressure off the sales and marketing staff. Watch this detailed presentation …

Learn why SimplyCast is the ideal solution for your automotive dealership. Expand business, engage customers and take the pressure off the sales and marketing staff. Watch this detailed presentation to learn more.

Published in: Business, Technology
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Transcript

  • 1. Automotive 360° “Automation from every angle”
  • 2. Automotive 360° Automation from every angle. Present Dealerships Build Trust Grow Customer Relationships Using A Manual Process Future Proactive Dealerships Build Trust Grow Customer Relationships Using Automated Automotive 360° Process
  • 3. Automotive 360° Automation from every angle. Automotive Marketing Industries with separate content marketing strategies for each channel:  Financial services (75%)    Insurance (50%) Software (50%) Automotive (14%) Why is this Industry So Far Behind?
  • 4. Automotive 360° Automation from every angle. Automotive 360° Suite  How many Automotive Service Advisors and Salespeople contact every customer? After every visit?  Based on current Customer Service Index (CSI) scores there is opportunity to increase the productivity of retail automotive individuals, build customer base, retain current customers and ultimately build additional revenue for dealerships. Using an inbound sales process, SimplyCast Automotive 360 works by guaranteeing that all prospects and current customers are contacted using their preferred mode of communication, at an ideal time for them and based on customer selections. All automated, at every touch point, for every customer.
  • 5. Automotive 360° Automation from every angle. Shawn Ryder – Director Automotive Vertical Over 10 years working with Automotive Based Clients Career of working with Sales, Service Process and Technology. Maintains relationships with individuals, dealerships and manufacturers. Built Customer Experience using training, tracking key indicators and providing ongoing support to clients. Clients Include:
  • 6. Automotive 360° Automation from every angle. Automotive Industry Statistics  73% of retailer dealerships are NOT engaging in email based marketing  42% of active companies have acquired at least one customer through Twitter  15 to 20% of service reservations are “no-shows”  90% of text messages are read and acted upon (great confirmation process)  People in the U.S. talk about their auto purchases on average 30,000 times per day, 1,250 times per hour and 21 times per minute on social media.
  • 7. Automotive 360° Automation from every angle. Customer Experience  One of the biggest focuses for the automotive industry during these growing sales is on the entire Customer Experience. This includes every aspect from searching the dealer site for inventory to setting the appointment to the meet and greet process, walk around, sale and finance experience. This transitions into the service department and as retailers know this is where dealers will either build relationships with clients or cause the same clients to look elsewhere for service and for purchasing their next vehicle.
  • 8. Automotive 360° Automation from every angle. Automotive Text Messaging Success  A major automotive service organization ran a text message marketing project and the response rates outperformed mailed reminders by 15 percent and email reminder response rates by 8 percent.  Thirty-five percent of customers who received text message reminders returned for service within 45 days.  Campaign and the ROI resulted in $344 generated for every $1 spent, with 35% of those who received text message reminders returning for service within 45 days.
  • 9. Automotive 360° Automation from every angle. Automotive 360° Suite  Sales Floor - Prevent your sales team from standing around: streamline the sales process by automating follow-up and by contacting clients that provided information on the website, are in the dealership database or provide information in person. Messages are customized and targeted to specified people, when and to who YOU want it sent. Salespeople better be prepared for the contacts they will receive from 360°! Customers will appreciate the personal communication.  Grow Service Sales – Automatic specials sent via SMS to customers, confirmation of reservations, email targeted campaigns based on vehicle ownership and tracking of the results. Pre-book work for the Service Department and build the Customer Experience.
  • 10. Automotive 360° Automation from every angle. Automotive 360° Suite  The 360° Automation Manager is a comprehensive tool with many different features and options, yet SimplyCast focuses on making it as simple as possible for dealers to use. Connect multiple channels of communication with a simple drag and drop interface.  Connect elements based on decisions made by people, time delays and other filters (vehicle, model, address, etc). Select the communication element you wish to use (text, email, voice) and drop it onto the editing area. Create connections by dragging built-in arrows from one element to another and then execute the project.
  • 11. Automotive 360° Automation from every angle. Automotive 360° Suite Benefits  Automate the sales process for your team – be proactive with leads, instead of waiting on individuals to act.  Collect key data from clients and have the ability to send out custom campaigns based on the information collected.  Send out promotional messages to clients and increase traffic – both online and in the retail location.  Reduce “No Shows” by confirming and adjusting timing as required.  Survey customers after visits, quickly and effectively. Receive feedback immediately, watch trends and make adjustments quickly.  Build Social Media Presence with automatic Facebook and Twitter updates.
  • 12. Automotive 360° Automation from every angle. Automotive 360° Suite of Channels  Email Marketing can be used to communicate with customers through promotions, during the sales or service process with updates and reminders and after the sales process by providing automated personalized follow-up messages.  Survey Building create online surveys that will engage and generate customer responses in no time. Receive feedback on your team instantly, ask process-focused questions and find out where praise and opportunities are located with real customer feedback - the customization options are endless with our product.
  • 13. Automotive 360° Automation from every angle. Automotive 360° Suite of Channels  Text Messaging many customers these days prefer to receive text updates to their phone rather than having to talk to someone or check their email. Confirming appointments, providing status updates and offering special savings has never been easier to set up automatically.  Event Planning New vehicle launch? Customer appreciation day? Use the Event Planning tool to better plan, organize, and manage these events. Once it's all put together, easily send your event details to an email or even SMS list and let the system automatically handle RSVPs!
  • 14. Automotive 360° Automation from every angle. Automotive 360° Suite of Channels  Signup Form allows dealers to quickly and easily create a form for their clients to fill out online with requested information. The tool will automatically store the contact data in a list, so that when you're ready to get in touch with your clients based on any requirements for email, text messages, vehicle model or any other fields – 360° is ready!  List Management allows retail dealers to quickly and easily create, manage, sort or clean your contact lists. With little computer knowledge users are able to build comprehensive contact lists and manage them with ease. Want to send information about one model and not another? Sort your list by the client model in seconds for a specific campaign!
  • 15. Automotive 360° Automation from every angle. Automotive 360° Suite of Channels  Voice Mail Send reminder phone calls for service reservations. You can easily create reminders and have them automatically sent at specified times (week prior, day before, etc.) using a recorded voice. This can save immense amounts of man-hours and ensure clients miss fewer appointments.  Fax Manager Makes it easy to create or upload any information you may be interested in distributing for business to business promotions and incentives. Closing a Fleet deal? Want to offer local businesses a Service Special for the Week? Let others know about updates or incentives for purchasing via a quick and customizable Fax Message.
  • 16. Automotive 360° Automation from every angle. Automotive 360° Suite of Channels – Social Media  Facebook to allow you to post special incentives, promotions, messages, surveys, event notifications, signup forms and more, all to dealership Facebook page! Many businesses feel they don't have time for Social Media – our solution aims to change that by simplifying the process for retailers.  Twitter did you know a large number of businesses are fielding customer care via Twitter? Also allows customers to send positive feedback that you can use for promotion. Developing and managing a Twitter presence is now a required activity for the automotive community!
  • 17. Automotive 360° Automation from every angle. More Information: Shawn Ryder Director, Business Development Email: shawn.ryder@simplycast.com Office Number: 866.323.6572 ext. 1103 Cell Phone: 902.488.4107

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