Virality on Facebook

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    Virality on Facebook - Presentation Transcript

    1. virality on facebook 0 to 1MM in 4 weeks
    2. virality on facebook 0 to 1MM in 4 weeks 0 to 6MM in 9 weeks
    3. alexander le siqi chen
    4. why virality matters
    5. numbers 6,000,000 pages / day 2 people 1,400,000 users 10 days (part time) 300,000 daily active 2 months 80,000 new users / day $0 marketing
    6. why a platform?
    7. how ideas spread
    8. media social
    9. media distribution print blogs banners television radio
    10. media distribution expensive untargetted untrusted
    11. social distribution referrals interactions recommendations invitations
    12. social distribution cheaper faster trusted scalable
    13. what enables social distribution?
    14. the social graph enables social distribution
    15. facebook applications photos events groups
    16. facebook photos 8.5MM photos per day (june 2006) more than next 3 sites combined less features than the other guys why?
    17. social graph > features
    18. your friends and their photos > cool whiz bang feature x
    19. facebook’s stated mission is to model the social graph in digital form as accurately and completely as possible.
    20. the facebook platform exposes the social graph to everybody with an idea, enabling rapid social distribution of new applications.
    21. facebook applications photos events groups your application here
    22. choosing the idea is it social? is it engaging? is it universal?
    23. is it social? so that it’s viral
    24. is it engaging? so that it’s ... uh engaging. and monetizatable
    25. is it universal? so that it has potential
    26. special considerations “If you want to get rich, make a porn site. If you want to get really rich, make something that helps people get laid in real life.” - Paraphrased from Paul Graham
    27. new application friends for sale
    28. friends for sale it’s ... hot or not with a market economy ... a dating app without ‘dating’ ... kinda kinky
    29. social buy and sell your friends direct user to user interaction every touch point is a viral channel
    30. engaging virtual economy with a twist low pressure social interactions ... and flirting makes for a great, cynical dating app
    31. universal everybody is vain everybody has a price everybody wants to flirt with hot people
    32. metrics for virality for every new user how many new users do they convert? > 1.4 is exponential growth
    33. virality in depth for every new user, track ... for every channel, ... # of invites # of notifications % clicked # of minifeed items % converted # of profile clicks % uninstalls # ... other channels
    34. virality in depth for every new user, track ... for every channel, ... # of invites # of notifications % clicked # of minifeed items % converted # of profile clicks % uninstalls # ... other channels
    35. scalability
    36. scalability
    37. scalability
    38. “Don’t scale until you need to.”
    39. “... unless you’re on Facebook.”
    40. scaling is a requirement 0 - 1 million pages / day in 4 weeks ... is pretty slow on Facebook Don’t be this guy: “We need servers. Anything you can spare, and we need them NOW. We’ve doubled our servers and doubled again and Facebook just eats them up.” - Ali Partovi (iLike’s CEO)
    41. scaling memcached, memcached, MEMCACHED good hardware, well configured good host (Softlayer ROCKS) you NEED an awesome MySQL DBA
    42. development ruby on rails (in the top 5 largest installations on the internet, by page views) rfacebook (good for getting started, but had to write our own for maintainability and performance)
    43. does rails scale? dumb question, but I guess.
    44. architectures scale, frameworks don’t anything scales on the right architecture. focus on the architecture and operations.
    45. the future the platform is six months old. movement towards engaging, deep apps. the landscape is wide open. what did the web look like six months into it?
    46. the end. questions?

    + Arun JArun J, 11 months ago

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