The Essence of Design
                      for startups
        — J Arun, Designer at SlideShare
Colour Theory
    Layouts


Photoshop
               Web Standards
 Ty p o g ra p hy
                  CSS
Colour Theory
       Layouts


Photoshop
  What this is not about
                  Web Standards
    Ty p o g ra p hy
   ...
What is design?
Colours
       Balance


    Simplify on design
Everybody has an opinion
                Whitespace
    Readability
      ...
“Creating order out of chaos”
                –Alexander White
Design is not decoration
“Do you want the people
 visiting this site to notice it?”
Tell a story or generate some sort of
action. But if the user notices the
site, not the story, you've lost.
Think like a designer?
NO
Think like a user
Two questions to ask...
Better experience?
Better communication?
Experience
Communication
Experience
Communication
Experience
Communication
Experience
Communication
Experience
Communication

    Needless to say
Experience
Communication
Experience
Communication
Experience
Communication
Experience
Communication
Experience
Communication
Experience
Communication
Experience
Communication
Experience
Communication
Communicating in
  tangible ways
Depicts 28,000 42-gallon barrels,
the amount of of oil consumed in the
United States every two minutes
(equal to the flow o...
The number of dollars spent every hour by
the US government on the war in Iraq
(125,000 one-hundred dollar bills, that is,...
Simplification
Thoughtfulness
Form vs Function?
Form vs Function
Form AND Function
Questions?
Shout outs
Pankaj Jain
Nikhil Ritesh
Gurudatta Bhobe
Startup Saturday Team
Presentation slides
slideshare.com/simplyarun
Elsewhere
twitter.com/simplyarun
simplyarun.deviantart.com
simplyarun.com
Photo Credits, Attribution
http://www.flickr.com/photos/seven13avenue/2080281038/
Seth Godin: http://sethgodin.typepad.com
...
The Essence of Design for Startups
The Essence of Design for Startups
The Essence of Design for Startups
The Essence of Design for Startups
The Essence of Design for Startups
The Essence of Design for Startups
The Essence of Design for Startups
The Essence of Design for Startups
The Essence of Design for Startups
The Essence of Design for Startups
The Essence of Design for Startups
The Essence of Design for Startups
The Essence of Design for Startups
The Essence of Design for Startups
The Essence of Design for Startups
The Essence of Design for Startups
The Essence of Design for Startups
The Essence of Design for Startups
The Essence of Design for Startups
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The Essence of Design for Startups

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The essence of design from a startup perspective for non-designers. Presented at Startup Saturday Delhi 4 on 11 April, 2009.

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The Essence of Design for Startups

  1. 1. The Essence of Design for startups — J Arun, Designer at SlideShare
  2. 2. Colour Theory Layouts Photoshop Web Standards Ty p o g ra p hy CSS
  3. 3. Colour Theory Layouts Photoshop What this is not about Web Standards Ty p o g ra p hy CSS
  4. 4. What is design?
  5. 5. Colours Balance Simplify on design Everybody has an opinion Whitespace Readability Fonts
  6. 6. “Creating order out of chaos” –Alexander White
  7. 7. Design is not decoration
  8. 8. “Do you want the people visiting this site to notice it?”
  9. 9. Tell a story or generate some sort of action. But if the user notices the site, not the story, you've lost.
  10. 10. Think like a designer?
  11. 11. NO
  12. 12. Think like a user
  13. 13. Two questions to ask...
  14. 14. Better experience?
  15. 15. Better communication?
  16. 16. Experience Communication
  17. 17. Experience Communication
  18. 18. Experience Communication
  19. 19. Experience Communication
  20. 20. Experience Communication Needless to say
  21. 21. Experience Communication
  22. 22. Experience Communication
  23. 23. Experience Communication
  24. 24. Experience Communication
  25. 25. Experience Communication
  26. 26. Experience Communication
  27. 27. Experience Communication
  28. 28. Experience Communication
  29. 29. Communicating in tangible ways
  30. 30. Depicts 28,000 42-gallon barrels, the amount of of oil consumed in the United States every two minutes (equal to the flow of a medium-sized river). Running the Numbers An American Self-Portrait — Chris Jordan
  31. 31. The number of dollars spent every hour by the US government on the war in Iraq (125,000 one-hundred dollar bills, that is, $12.5 million). Running the Numbers An American Self-Portrait — Chris Jordan
  32. 32. Simplification
  33. 33. Thoughtfulness
  34. 34. Form vs Function?
  35. 35. Form vs Function
  36. 36. Form AND Function
  37. 37. Questions?
  38. 38. Shout outs Pankaj Jain Nikhil Ritesh Gurudatta Bhobe Startup Saturday Team
  39. 39. Presentation slides slideshare.com/simplyarun Elsewhere twitter.com/simplyarun simplyarun.deviantart.com simplyarun.com
  40. 40. Photo Credits, Attribution http://www.flickr.com/photos/seven13avenue/2080281038/ Seth Godin: http://sethgodin.typepad.com http://www.craigslist.com http://www.slideshare.com http://news.google.com http://video.google.com http://www.basecamphq.com http://www.vimeo.com Chris Jordan: http://www.chrisjordan.com Tube map: http://www.tfl.gov.uk http://www.flickr.com http://www.google.com/holidaylogos.html http://www.wordpress.org http://www.flickr.com/photos/declanjewell/3040249233/ http://www.istockphoto.com http://www.flickr.com/photos/zest-pk/923931403/
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