The Essence of Design for Startups

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The essence of design from a startup perspective for non-designers. Presented at Startup Saturday Delhi 4 on 11 April, 2009.

The essence of design from a startup perspective for non-designers. Presented at Startup Saturday Delhi 4 on 11 April, 2009.

More in: Technology , Design
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  • Design truly is communicating without words. Or with words that create and help the design.
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  • 1. The Essence of Design for startups — J Arun, Designer at SlideShare
  • 2. Colour Theory Layouts Photoshop Web Standards Ty p o g ra p hy CSS
  • 3. Colour Theory Layouts Photoshop What this is not about Web Standards Ty p o g ra p hy CSS
  • 4. What is design?
  • 5. Colours Balance Simplify on design Everybody has an opinion Whitespace Readability Fonts
  • 6. “Creating order out of chaos” –Alexander White
  • 7. Design is not decoration
  • 8. “Do you want the people visiting this site to notice it?”
  • 9. Tell a story or generate some sort of action. But if the user notices the site, not the story, you've lost.
  • 10. Think like a designer?
  • 11. NO
  • 12. Think like a user
  • 13. Two questions to ask...
  • 14. Better experience?
  • 15. Better communication?
  • 16. Experience Communication
  • 17. Experience Communication
  • 18. Experience Communication
  • 19. Experience Communication
  • 20. Experience Communication Needless to say
  • 21. Experience Communication
  • 22. Experience Communication
  • 23. Experience Communication
  • 24. Experience Communication
  • 25. Experience Communication
  • 26. Experience Communication
  • 27. Experience Communication
  • 28. Experience Communication
  • 29. Communicating in tangible ways
  • 30. Depicts 28,000 42-gallon barrels, the amount of of oil consumed in the United States every two minutes (equal to the flow of a medium-sized river). Running the Numbers An American Self-Portrait — Chris Jordan
  • 31. The number of dollars spent every hour by the US government on the war in Iraq (125,000 one-hundred dollar bills, that is, $12.5 million). Running the Numbers An American Self-Portrait — Chris Jordan
  • 32. Simplification
  • 33. Thoughtfulness
  • 34. Form vs Function?
  • 35. Form vs Function
  • 36. Form AND Function
  • 37. Questions?
  • 38. Shout outs Pankaj Jain Nikhil Ritesh Gurudatta Bhobe Startup Saturday Team
  • 39. Presentation slides slideshare.com/simplyarun Elsewhere twitter.com/simplyarun simplyarun.deviantart.com simplyarun.com
  • 40. Photo Credits, Attribution http://www.flickr.com/photos/seven13avenue/2080281038/ Seth Godin: http://sethgodin.typepad.com http://www.craigslist.com http://www.slideshare.com http://news.google.com http://video.google.com http://www.basecamphq.com http://www.vimeo.com Chris Jordan: http://www.chrisjordan.com Tube map: http://www.tfl.gov.uk http://www.flickr.com http://www.google.com/holidaylogos.html http://www.wordpress.org http://www.flickr.com/photos/declanjewell/3040249233/ http://www.istockphoto.com http://www.flickr.com/photos/zest-pk/923931403/