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Sambovat Content is King
 

Sambovat Content is King

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    Sambovat Content is King Sambovat Content is King Presentation Transcript

    • Clear Concise Content Samantha (Sam) Bovat 4Web, Inc. CMS Expo, Denver, CO December 2008
    • Agenda
      • Introduce Sam
      • Content Overview
        • What is it?
        • Why do you need it?
        • How to face writing it without getting overwhelmed.
      • Q & A
    • Samantha Bovat
      • Content and copywriter since 2000
      • Creator of Key4Women’s networking group in Brattleboro, VT
      • Masters Degree in Education & Self-Esteem
      • Motivational Speaker
      • Participant, New England Adobe User Group and Joomla! User Group New England
    • What is content?
      • Content can mean a variety of things depending on who you are talking to, but in this case-we are talking about the words.
        • Content includes the words you use to create a marketing message. From your tagline to your contact information.
        • Content can be broken down into two categories: Main Content and Supporting Content.
    • Main Content
      • Who are you? and What product or service do you offer?
      • Visitors want to know if they are in the right place
    • Supporting Content
      • Supporting content adds validity and credibility. It helps to enhance your overall image.
      • Testimonials, Quotes, Portfolios, References, Images, etc.
    • Be Clear
      • When in doubt- spell it out!
        • Do not leave anything up to the visitor’s imagination.
        • You have about 5 seconds to get and keep your visitor’s attention, so now is not the time to be vague about what you do.
    • Be Concise
      • Get to the point!
      • Short and sweet gets the job done on most websites.
        • Visitors are skimming
        • They are looking for key words
    • Relevant Content
      • Every word counts and should be crafted to support your brand and overall marketing message.
    • Where do I start?
      • If you don’t have a marketing message already, this will be the place to start.
      • Take the time to write down the answers to these questions:
      • Why did you want to start a business in the first place?
      • What makes your business special?
      • Who is your target audience? (Be as specific as possible.)
      • What is your business style?
      • What experience do you have?
    • One Page at a Time
      • Filling in the content on your site can be overwhelming to say the least. So, please take it one step at a time.
        • Pick a page
        • Review your marketing message to determine what info is relevant
        • Write a draft
        • Repeat
    • The Most Important Thing….
      • … is to just get writing!
      • Content is the hardest part of the whole website, unless you like to write. So, if you don’t either ask for help or just start jotting things down.
    • In Conclusion
      • Content is important for:
        • Your Visitors
        • The Search Engines
        • Your overall Marketing Goals
      • The only way to get it done is to start one page at a time.
      • Don’t let content hold up the launch of your site. Ask for help if necessary.
    • The Good , the Bad & The Ugly
      • It doesn’t get any more concise than this. So I will call this one good.
      • http://www.4webinc.com
    • The Good, the Bad & The Ugly
      • There are several things wrong with this one. So I fine this one to be pretty bad.
      • http://www.canoeclub.us
    • The Good, the Bad & The Ugly
      • Need I say more?
      • http://www.havenworks.com
    • Thank You!
      • Samantha (Sam) Bovat
      • 4Web, Inc.
      • All Slides can be found on www.joomla4web/expo
      • www.4webinc.com
      • www.joomla4web.com
      • [email_address]