What made
Facebook “Like”
WhatsApp?
Image via Wikimedia
How Facebook perceives
WhatsApp on a
business level?
WhatsApp in the previous
years have emerged as a
threat and also an
opportunity for Facebook
7 big reasons which made
Facebook fall in love with
WhatsApp this Valentine’s
season!!!
#1 – Phenomenal Growth

WhatsApp’s ever increasing user base
Image Source: NextBigWhat
#2 – Stronghold in mobile market

WhatsApp’s phenomenal revenue figures on mobile platforms
Image Source: vr-zone
#3 – Facebook’s absence in “Dark Social”

Ever growing information transfer through private platforms
where Facebook’ shar...
#4 – Facebook was getting “old”

WhatsApp was clearly becoming more and more popular
amongst younger audience
Image Source...
#5 – WhatsApp was getting hotter

As compared to its competitors, daily message volume
was accelerating much faster than p...
#6 – Technical Prowess

If a product is technically sound along with being
popular, what else a potential investor needs
#7 – Facebook Messenger was losing its grip

Facebook Messenger was only popular in US,
and was losing its grip in rest of...
Hence, Facebook pressed the
“Like” button on
WhatsApp  
@bigtimefoodie

I think Facebook is kind of becoming
a media behemoth like Google and
Disney, first it acquired Instagram
...
ABOUT SIMPLIFY360

SIMPLIFY360 IS THE WORLD’S FIRST INTEGRATED
ENTERPRISE SOCIAL MEDIA PLATFORM.
OFFERINGS INCLUDE:
•SOCIA...
THANK YOU
CONNECT WITH US
What made Facebook like WhatsApp -  Biggest technology acquisition
Upcoming SlideShare
Loading in...5
×

What made Facebook like WhatsApp - Biggest technology acquisition

11,179

Published on

Facebook's acquisition of WhatsApp for a whopping $19 billion has left the technology world in a state of delight and media circles are abuzz discussing the decision of social networking giant of acquiring instant messaging behemoth.

As per December 2013, WhatsApp declared that it is handing more than 20 billion messages on a daily basis and its daily active users are 450 million.

The two main reasons, which pushed Facebook towards WhatsApp were - WhatsApp's popularity in younger audience and its presence in developing countries where Facebook is still behind.

Facebook will pay $4 billion in cash, $12 billion in Facebook shares and $3 billion in restricted stock units to be granted to WhatsApp founders and employees that will vest over four years

This deal has surely opened the gates of possibilities and enthusiasm for those people who want to build a world class product aimed towards user experience and usability.

Published in: Social Media
7 Comments
81 Likes
Statistics
Notes
No Downloads
Views
Total Views
11,179
On Slideshare
0
From Embeds
0
Number of Embeds
27
Actions
Shares
0
Downloads
408
Comments
7
Likes
81
Embeds 0
No embeds

No notes for slide

What made Facebook like WhatsApp - Biggest technology acquisition

  1. 1. What made Facebook “Like” WhatsApp? Image via Wikimedia
  2. 2. How Facebook perceives WhatsApp on a business level?
  3. 3. WhatsApp in the previous years have emerged as a threat and also an opportunity for Facebook
  4. 4. 7 big reasons which made Facebook fall in love with WhatsApp this Valentine’s season!!!
  5. 5. #1 – Phenomenal Growth WhatsApp’s ever increasing user base Image Source: NextBigWhat
  6. 6. #2 – Stronghold in mobile market WhatsApp’s phenomenal revenue figures on mobile platforms Image Source: vr-zone
  7. 7. #3 – Facebook’s absence in “Dark Social” Ever growing information transfer through private platforms where Facebook’ share was very less. Image Source: qz.com
  8. 8. #4 – Facebook was getting “old” WhatsApp was clearly becoming more and more popular amongst younger audience Image Source: qz.com
  9. 9. #5 – WhatsApp was getting hotter As compared to its competitors, daily message volume was accelerating much faster than predicted. Image Source: clubic.com
  10. 10. #6 – Technical Prowess If a product is technically sound along with being popular, what else a potential investor needs
  11. 11. #7 – Facebook Messenger was losing its grip Facebook Messenger was only popular in US, and was losing its grip in rest of the world. Image Source
  12. 12. Hence, Facebook pressed the “Like” button on WhatsApp  
  13. 13. @bigtimefoodie I think Facebook is kind of becoming a media behemoth like Google and Disney, first it acquired Instagram and now WhatsApp, basically trying to achieve everything through any application if other fails to do so… WHAT DO YOU THINK..??
  14. 14. ABOUT SIMPLIFY360 SIMPLIFY360 IS THE WORLD’S FIRST INTEGRATED ENTERPRISE SOCIAL MEDIA PLATFORM. OFFERINGS INCLUDE: •SOCIAL MARKETING SUITE FOR AGENCIES •SOCIAL CONTACT CENTRE FOR BPOS •SOCIAL COMMAND CENTRE FOR ENTERPRISES. www.simplify360.com
  15. 15. THANK YOU CONNECT WITH US
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×