Vodafone overtakes Airtel as the most active brand on social media followed by Airtel and Reliance. Vodafone scores high on social media primarily because of the good performance of the brand on Facebook and Twitter.
Airtel is the most responsive on social media. While other players in the industry took a day on an average to respond to complaints, Airtel responded to customers within the next hour and a half. Despite having the maximum number of complaints compared to others.
Reliance communications tops in terms of owned media coverage due to the campaign #Twee20
Vodafone dominated Facebook. Compared to other brands, Vodafone has the highest number of fans and the most engaged fans due to the Vodafone Zoozooscampaign around IPL.
Vodafone leads in terms of followers and second highest in terms of mentions. Vodafone, Airtel and Reliance are the leaders on Twitter.