Vodafone emerged as the top telecom company on social media: Simplify360

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Vodafone emerged as the top telecom company on social media: Simplify360

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Highlights of the report: ...

Highlights of the report:
- Vodafone performs the best on social media followed by Airtel and Tata Docomo. Airtel has high social media buzz in both the earned media and owned media
- In terms of social media mentions, Top 3 firms namely Airtel, Vodafone and Tata Docomo cover 70% of the buzz
- Vodafone leads in terms of engagement and has the highest number of fans
- Vodafone leads in terms of followers and mentions on Twitter
- Telecom companies are keen in increasing their fan base on Facebook. Aircel led in terms of net growth of Facebook fans around 8.5 Lakhs over the last three months. Vodofone ZooZoos Facebook Page which has 18.5 M fans had a net growth of 7.3 Lakh fans and stands next to Aircel in terms of net growth of fans

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  • 1. Top Telecom Companies on Social Media (India) June, 2014
  • 2. Highlights: • Vodafone performs the best on social media followed by Airtel and Tata Docomo. Airtel has high social media buzz in both the earned media and owned media • In terms of social media mentions, Top 3 firms namely Airtel, Vodafone and Tata Docomo cover 70% of the buzz • Vodafone leads in terms of engagement and has the highest number of fans • Vodafone leads in terms of followers and mentions on Twitter • Telecom companies are keen in increasing their fan base on Facebook. Aircel led in terms of net growth of Facebook fans around 8.5 Lakhs over the last three months. Vodofone ZooZoos Facebook Page which has 18.5 M fans had a net growth of 7.3 Lakh fans and stands next to Aircel in terms of net growth of fans
  • 3. Rank Company name SSI SCORE (June’14) SSI SCORE (May’14) 1 Vodafone 87 88 2 Airtel 82 83 3 Tata DoCoMo 77 71 4 Aircel 65 66 5 Idea Cellular 61 53 6 Reliance Communications 52 45 7 BSNL 43 40 8 Uninor 37 36 9 Videocon 31 36 10 MTS India 30 32 MOST SOCIAL TELECOM COMPANIES (INDIA) SSI refers to Simplify360 Social Index. Arrow indicate increase/decrease in scores compared to previous month
  • 4. PARAMETER WISE BREAKUP OF SCORES Final index is a function of Buzz score, Facebook score and Twitter score BRAND BUZZ SCORE FACEBOOK SCORE TWITTER SCORE OVERALL SCORE Vodafone 85 85 92 87 Airtel 92 60 85 82 Tata DoCoMo 77 77 77 77 Aircel 62 80 55 65 Idea Cellular 54 78 60 61 Reliance Communications 46 49 66 52 BSNL 69 20 14 43 Uninor 39 34 35 37 Videocon 31 32 31 31 MTS India 15 47 43 30
  • 5. 42128 38367 19753 8952 9552 3935 39802 1385 638 1619 82358 45036 16253 18007 10706 7426 6118 2948 452 1759 73339 32807 10056 7211 12919 12682 6382 4405 665 1968 Airtel Vodafone Aircel Idea Cellular Tata DoCoMo BSNL Reliance Communications Uninor Loop Mobile MTS India April '14 May '14 June '14 SOCIAL MEDIA BUZZ OF TELECOM COMPANIES IN THE LAST 3 MONTHS
  • 6. Earned vs owned media breakup 41711 10865 4026 12349 3207 2262 562 2241 552 2536 341 524 01000020000300004000050000 airtelindia vodafonein tatadocomo bsnlcorporate aircel ideacellular reliancemobile uninor VideoconTelecom mtnlmumbai mts_india Loop_Mobile Earned media 31628 21942 8893 333 6849 4949 5820 2164 2661 363 1627 141 0 10000 20000 30000 40000 Owned Media
  • 7. In terms of social media mentions, Top 3 firms cover 70% of the buzz 43% 19% 8% 8% 6% 4% 4% 3% 2% 2% Airtel Vodafone Tata DoCoMo BSNL Aircel Idea Cellular Reliance Communications Uninor Videocon MTNL MTS India Loop Mobile Share of mentions of brands on social media, June 2014
  • 8. 0.65% 1.92% 3.99% 0.35% 0.2% 0.54%0.11% 0 50,000 100,000 150,000 200,000 250,000 300,000 0 2,000,000 4,000,000 6,000,000 8,000,00010,000,00012,000,00014,000,00016,000,00018,000,00020,000,00022,000,000 PeopleTalkingabout No. of fans IDEA LEADS IN TERMS OF ENGAGEMENT, WHILE VODAFONE LEADS IN TERMS OF FAN BASE Facebook engagement quadrant, June 2014 Telecom Industry, India, Source: Simplify360 High number of engaged fans and fan base Less number of engaged fans, but good fan base Less number of actively engaged fans and fan base Size of the bubble represents the percentage of engaged fans to the total fans on the page
  • 9. 5349682 17754531 7139724 6041539 13781450 1420 1454261 201316 295736 1970189 5458813 18297508 7618837 6193438 13859149 2128 1458751 215023 299036 1976113 5,555,303 18,488,979 7,992,996 6,322,442 13,953,774 2,197 1,469,002 217,412 299,823 1,980,877 Airtel Vodafone Aircel Idea Cellular Tata DoCoMo BSNL Reliance Communications Uninor Loop Mobile MTS India April '14 May '14 June '14 FACEBOOK FANS GROWTH IN THE LAST 3 MONTHS
  • 10. VODAFONE HAS THE HIGHEST SHARE OF FANS ON FACEBOOK 33% 14% 11% 25% 10% 3% 3% 0% 1% 0% Vodafone Aircel Idea Cellular Tata DoCoMo Airtel Reliance Communications MTS India Uninor Videocon Loop Mobile BSNL MTNL Share of fans on Facebook, June 2014
  • 11. 15230 2056 3202 4870 8434 2532 0 2000 4000 6000 8000 10000 12000 14000 16000 18000 0 50000 100000 150000 200000 250000 Mentions Followers Size of the bubble represents the number of tweets sent from the official twitter handle VODAFONE LEADS IN TERMS OF FOLLOWERS AND MENTIONS High number followers but less mentions High number of mentions and followers Four major groups can be observed among the Telecom companies. (1)Those with high mention but less follower, (2)those having high number of followers but less mentions, (3)those having high number of mentions but less followers and (4)those who are low on both the parameters. Less number followers and less mentions High number of mentions and less followers
  • 12. Methodology Simplify360’s proprietary listening tool is used for collecting the data and counting the number of mentions for each company. The parameters considered for Twitter and Facebook were also gathered through Simplify360. For brands having multiple Twitter profiles their main official account is taken into consideration. A total of 12 companies were considered in the analysis. Geography considered: India Period of analysis: June 1 to 30, 2014 GLOSSARY OF TERMS: EARNED MEDIA: Earned media is the conversations elsewhere other than the company's pages. OWNED MEDIA: Conversations on their own channels like Facebook pages, Twitter accounts. Customer care handles are also included as part of the owned media.
  • 13. About the authors Mohan Krishna Social media research analyst, Simplify360 Mohan Krishna has a talent of plugging in Mathematical and statistical techniques over qualitative social media data to get an insightful & actionable results makes him unique. He is intact with many clients across different verticals like Technology, FMCG, Media, Entertainment, Telecom, Sports, and Electronics etc. Twitter: @typicalkrish Vang Lian Head of Research, Simplify360 Vang Lian is an alumnus of IIM Bangalore. He has the ability to find insights in the midst of chaos. He believes data visualization is equally and even more important than the data itself. He is a weekend footballer. Twitter: @vang_lian
  • 14. Simplify360 – The Leader of Social Business Intelligence  Most admired brand for Social Media Research on Slideshare  Top 10 Product Technology Company by TechSparks 2010  Listed amongst TOP 10 SMM tools by PR2020 and SocialMedia8
  • 15. Social Business Intelligence www.simplify360.com Simplify360 is the leading social business intelligence. Offerings include: •Social Marketing Suite for agencies •Social Contact Centre for BPOs •Social Command Centre for Enterprises We enable businesses to perform Online Reputation Management, Customer Service, Community Management, Social Media Research & Brand Auditing; Online Sales Lead Generation, and Consumer Sentiment Analysis.
  • 16. Leaders use Simplify360 Clients Partners Worldwide Brazil and LatAM Saudi Arabia USA Worldwide Singapore & India
  • 17. THANK YOU CONNECT WITH US