Highlights of the report:
- Vodafone performs the best on social media followed by Airtel and Tata Docomo. Airtel has high social media buzz in both the earned media and owned media
- In terms of social media mentions, Top 3 firms namely Airtel, Vodafone and Tata Docomo cover 70% of the buzz
- Vodafone leads in terms of engagement and has the highest number of fans
- Vodafone leads in terms of followers and mentions on Twitter
- Telecom companies are keen in increasing their fan base on Facebook. Aircel led in terms of net growth of Facebook fans around 8.5 Lakhs over the last three months. Vodofone ZooZoos Facebook Page which has 18.5 M fans had a net growth of 7.3 Lakh fans and stands next to Aircel in terms of net growth of fans
Clipping is a handy way to collect important slides you want to go back to later.