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U.S. Telecom Market is in the state of  Oligopoly
 

U.S. Telecom Market is in the state of Oligopoly

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In terms of social media mentions, the telecom market of United States of America is in the state of oligopoly. ...

In terms of social media mentions, the telecom market of United States of America is in the state of oligopoly.

Our key findings:

Verizon is the most social Telecom company in U.S followed by AT&T and Sprint
AT&T is the most mentioned brand on social media.
Verizon led other telecom competitors on Facebook.
Despite having high number of followers on Twitter, Verizon has low mentions on Twitter.

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    U.S. Telecom Market is in the state of  Oligopoly U.S. Telecom Market is in the state of Oligopoly Presentation Transcript

    • U.S. Telecom Market is in the state of Oligopoly A research report based on social media buzz on top telecom brands in United States Of America January 2014 data
    • Key findings • Verizon is the most social Telecom company in U.S followed by AT&T and Sprint • AT&T is the most mentioned brand on social media. • Verizon led other telecom competitors on Facebook. • Despite having high number of followers on Twitter, Verizon has low mentions on Twitter.
    • MOST SOCIAL TELECOM COMPANIES (U.S) Rank Company name 1 Verizon 2 AT&T 3 Sprint 4 T mobile 5 Leap Wireless 6 MetroPCS 7 U.S. Cellular Simplify360 Score 65 64 62 51 36 36 36
    • PARAMETER WISE BREAKUP OF SCORES Rank Company Name Buzz Score Rank Company Name Facebook Score Rank Company Name Twitter Score 1 AT&T 71.8 1 Verizon 61.9 1 Verizon 69.1 2 Sprint 65.7 2 Sprint 60.3 2 T mobile 58.4 3 Verizon 64.4 3 T mobile 58.2 3 AT&T 57.6 4 T mobile 43.8 4 AT&T 54.4 4 Sprint 54.4 5 MetroPCS 34.9 5 Leap Wireless 39.5 5 MetroPCS 37.2 6 U.S. Cellular 34.8 6 MetroPCS 38.1 6 U.S. Cellular 37.0 7 Leap Wireless 34.5 7 U.S. Cellular 37.5 7 Leap Wireless 36.5 Final index is a function of Buzz score, Facebook score and Twitter score
    • AT&T IS THE MOST MENTIONED BRAND 362,532 AT&T 303,360 Sprint 291,090 Verizon 92,005 T mobile MetroPCS 5,453 U.S. Cellular 4,553 Leap Wireless 2,029 Social media mentions of the top Telecom companies, January 2014
    • In terms of social media mentions, market is in the state of oligopoly Top 4 firms cover 99% of the buzz 27.4% 0.5% 28.6% 0.4% 0.2% 8.7% 34.2% Share of mentions of brands on social media, January 2014
    • VERIZON HAS HIGH NUMBER OF FANS AS WELL AS HIGH ENGAGEMENT Sprint has highly active fans but low fan base compared to other competitors. 70000 Facebook engagement quadrant, January 2014 Telecom Industry, US, Source: Simplify360 *Bubble size represent %ge of fans engaged 60000 No. of people engaged on Facebook 1.2% 50000 0.8% 2.9% Leaders 40000 Highly engaged fans 30000 20000 High number of as well high number of engaged fans 0.3% 0.9% 10000 0.6% 0.5% 0 0 1000000 2000000 3000000 4000000 No. of fans 5000000 6000000 7000000
    • VERIZON HAS THE HIGHEST SHARE OF FANS ON FACEBOOK 25% 8% 2% 2% 1% 28% 34% Share of fans on Facebook, January 2014 Verizon AT&T T mobile Sprint U.S. Cellular MetroPCS Leap Wireless
    • VERIZON HAS HIGHEST FOLLOWERS BUT LESS MENTIONS Three major groups can be observed among the Telecom companies. (1)Those with high mention but less follower, (2)those having high number of followers but less mentions and (3)those who are low on both the parameters. 60,000 High number of mentions but less followers 79,816 50,000 10,625 25,689 40,000 Mentions Size of the bubble represents the number of tweets sent from the official twitter handle 30,000 High number followers but less mentions Less number followers and less mentions 20,000 17,268 10,000 10,515 25,249 10,997 0 0 200,000 400,000 600,000 Followers 800,000 1,000,000
    • T-MOBILE IS THE MOST MENTIONED BRAND ON TWITTER No. of mentions of Twitter profiles, January 2014 54,122 T mobile 48,404 Sprint 40,120 AT&T 16,414 Verizon MetroPCS Leap Wireless U.S. Cellular 1,912 1,124 693
    • Methodology Simplify360’s proprietary listening tool is used for collecting the data and counting the number of mentions for each company. The parameters considered for Twitter and Facebook were also gathered through Simplify360. For brands having multiple Twitter profiles their main official account is taken into consideration. A total of 7 companies were considered in the analysis.
    • Simplify360 – The Leader of Social Business Intelligence  Most admired brand for Social Media Research on Slideshare  Top 10 Product Technology Company by TechSparks 2010  Listed amongst TOP 10 SMM tools by PR2020 and SocialMedia8
    • Social Business Intelligence Simplify360 is the leading social business intelligence. Offerings include: •Social Marketing Suite for agencies •Social Contact Centre for BPOs •Social Command Centre for Enterprises We enable businesses to perform Online Reputation Management, Customer Service, Community Management, Social Media Research & Brand Auditing; Online Sales Lead Generation, and Consumer Sentiment Analysis. www.simplify360.com
    • Leaders use Simplify360 Clients Partners Worldwide Brazil and LatAM USA Singapore & India Saudi Arabia Worldwide
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