Over the past few years, more and more young Indians have succumbed to the charm of tweets. Be it politicians like Kejriwal/Rahul or celebrities like Priyanka Chopra/Chetan Bhagat twitter is fast pervading within the Indian Borders.
So what are the trends and how can brands leverage this?
Simplify 360 conducted a survey and came up with very intriguing results about the way Twitter is used by an Indian Youth.
Have a look if you are an Indian youth tweeting your life out, read it even if you are not one.