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23-04-2014 Siddharth Sheth, Simplify360 1
Top US Fast Food Chains on
Social Media
Overview
• Top 10 US based fast food chains on social media
• Top local fast food chains on social media
• Top fast food c...
Trends
23-04-2014 Siddharth Sheth, Simplify360 3
#1
McDonald’s is the most
social fast food chain, with
an SSI score of 93...
Top 10 US Based Fast Food Chains On
Social Media
Rank Brand SSI Score (Mar‘14) Scope
1 McDonald's 93.6 Global
2 Starbucks ...
Top Local Fast Food Chains On Social
Media
Rank Brand SSI Score (Mar‘14)
1 Whataburger 62.68
2 Jimmy John’s 52.23
3 Chipot...
Top Fast Food Chains With Global Presence
Rank Brand SSI Score (Mar ‘14)
1 McDonald's 93.6
2 Starbucks 91.79
3 Taco Bell 8...
Top Fast Food Chains On Social Media
Category-wise
Rank Brand SSI Score (Mar ‘14) Product
1 McDonald's 93.6 Burger
2 Starb...
Most Mentioned Brands
23-04-2014 Siddharth Sheth, Simplify360 8
21,738
30,232
38,912
39,011
57,876
66,095
70,995
138,276
1...
23-04-2014 Siddharth Sheth, Simplify360 9
Taco Bell
Chipotle Mexican Grill
Five Guys Burgers and Fries
Ben & Jerry's
Del T...
23-04-2014 Siddharth Sheth, Simplify360 10
Taco Bell
Chipotle Mexican Grill
Five Guys Burgers and Fries
Ben & Jerry's
Del ...
23-04-2014 Siddharth Sheth, Simplify360 11
19.38%
15.10%
7.92%
5.88%
5.20%
5.01%
3.46%
2.86%
2.31%
2.19%
1.18%
0.93%
0.59%...
• Simplify360’s proprietary listening tool is used
for collecting the data and counting the number
of mentions for each co...
Report Prepared By
Siddharth Sheth
Siddharth has joined Simplify360 as a summer intern. He is currently pursuing
his post ...
Simplify360 – The Leader of Social Business
Intelligence
 Most admired brand for Social Media Research on Slideshare
 To...
Social Business
Intelligence
www.simplify360.com
Simplify360 is the leading social business intelligence.
Offerings includ...
Leaders use Simplify360
Clients
Partners
Worldwide
Brazil and LatAM Saudi Arabia
USA
Worldwide
Singapore & India
THANK YOU
CONNECT WITH US
Top Fast Food Chains on Social Media in the United States
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Top Fast Food Chains on Social Media in the United States

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Simplify360 this time found the top fast food chains in the United States on social media.

Mc. Donalds has the highest presence on social media and is the most liked brand on Facebook while Taco Bell is the most mentioned brand on Twitter.

Detailed analysis inside.

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Transcript of "Top Fast Food Chains on Social Media in the United States"

  1. 1. 23-04-2014 Siddharth Sheth, Simplify360 1 Top US Fast Food Chains on Social Media
  2. 2. Overview • Top 10 US based fast food chains on social media • Top local fast food chains on social media • Top fast food chains with global presence • Top category-wise fast food chains on social media • Most mentioned brands • Most talked about brands • Most followed and liked brands 23-04-2014 Siddharth Sheth, Simplify360 2
  3. 3. Trends 23-04-2014 Siddharth Sheth, Simplify360 3 #1 McDonald’s is the most social fast food chain, with an SSI score of 93.6 #8 Whataburger bagged an impressive 8th position despite having just 200 locations across 12 states 93.6 Starbucks has the highest Facebook engagement score of 93.6 19.38% McDonald’s has maximum proportion of people talking about it on Facebook 91.76 Starbucks also has the highest Twitter engagement score of 91.76 #1 Taco Bell is the most mentioned brand on Twitter SSI (Simplify360 Social Index) is a function of buzz score, Facebook engagement score and Twitter engagement score
  4. 4. Top 10 US Based Fast Food Chains On Social Media Rank Brand SSI Score (Mar‘14) Scope 1 McDonald's 93.6 Global 2 Starbucks 91.79 Global 3 Taco Bell 84.94 Global 4 KFC 76.78 Global 5 Burger King 76.07 Global 6 Pizza Hut 73.61 Global 7 Domino's Pizza 65.41 Global 8 Whataburger 62.68 Local 9 Ben & Jerry's 54.27 Global 10 Jimmy John’s 52.23 Local 23-04-2014 Siddharth Sheth, Simplify360 4
  5. 5. Top Local Fast Food Chains On Social Media Rank Brand SSI Score (Mar‘14) 1 Whataburger 62.68 2 Jimmy John’s 52.23 3 Chipotle Mexican Grill 46.33 4 Sonic Drive-In 43.59 5 Tim Horton’s 31.11 6 Popeye’s Louisiana Kitchen 27.69 7 Häagen-Dazs 27.44 8 Del Taco 25.39 9 Five Guys Burgers and Fries 21.55 23-04-2014 Siddharth Sheth, Simplify360 5
  6. 6. Top Fast Food Chains With Global Presence Rank Brand SSI Score (Mar ‘14) 1 McDonald's 93.6 2 Starbucks 91.79 3 Taco Bell 84.94 4 KFC 76.78 5 Burger King 76.07 6 Pizza Hut 73.61 7 Domino's Pizza 65.41 8 Ben & Jerry's 54.27 9 Papa John's 50.39 10 Sbarro 21.09 11 California Pizza Kitchen 18.58 23-04-2014 Siddharth Sheth, Simplify360 6
  7. 7. Top Fast Food Chains On Social Media Category-wise Rank Brand SSI Score (Mar ‘14) Product 1 McDonald's 93.6 Burger 2 Starbucks 91.79 Beverages 3 Taco Bell 84.94 Tex-Mex 4 KFC 76.78 Chicken 5 Pizza Hut 73.61 Pizza 6 Ben & Jerry's 54.27 Ice Cream 7 Jimmy John’s 52.23 Sandwiches 8 Tim Horton’s 31.11 Baked Goods 23-04-2014 Siddharth Sheth, Simplify360 7
  8. 8. Most Mentioned Brands 23-04-2014 Siddharth Sheth, Simplify360 8 21,738 30,232 38,912 39,011 57,876 66,095 70,995 138,276 156,868 286,781 0 100,000 200,000 300,000 KFC Domino's Pizza Sonic Drive-In Chipotle Mexican Grill Pizza Hut Burger King Whataburger Starbucks McDonald's Taco Bell Mentions
  9. 9. 23-04-2014 Siddharth Sheth, Simplify360 9 Taco Bell Chipotle Mexican Grill Five Guys Burgers and Fries Ben & Jerry's Del Taco Sonic Drive-In Tim Hortons Starbucks Jimmy John’s Whataburger Popeyes Louisiana Kitchen Häagen-Dazs McDonald's KFC Burger King Pizza Hut Domino's Pizza California Pizza Kitchen Papa John's Sbarro 0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00% 0 50,000 100,000 150,000 200,000 250,000 300,000 350,000 MentionsperFollwoerasPercentage Total Number of Mentions Twitter Mentions per Follower vs Total Number of Mentions Local brands (except Sbarro) are engaging their target customers really well. Despite having less followers, they have relatively more tweets per follower Taco Bell has the best performance on Twitter among global brands using this parameter Despite having a really large fan following on Twitter, these 2 brands have very few mentions compared to Taco Bell
  10. 10. 23-04-2014 Siddharth Sheth, Simplify360 10 Taco Bell Chipotle Mexican Grill Five Guys Burgers and Fries Ben & Jerry's Del Taco Sonic Drive-In Tim Hortons Starbucks Jimmy John’s Whataburger Popeye's Häagen-Dazs McDonald's KFC Burger King Pizza Hut Domino's Pizza CPK Papa John's Sbarro 0 1,000,000 2,000,000 3,000,000 4,000,000 5,000,000 6,000,000 7,000,000 0 5,000,000 10,000,000 15,000,000 20,000,000 25,000,000 30,000,000 35,000,000 40,000,000 F o l l o w e r s o n T w i t t e r Likes on Facebook Followers vs Likes Shows what a strong presence Starbucks and McDonald’s command
  11. 11. 23-04-2014 Siddharth Sheth, Simplify360 11 19.38% 15.10% 7.92% 5.88% 5.20% 5.01% 3.46% 2.86% 2.31% 2.19% 1.18% 0.93% 0.59% 0.42% 0.39% 0.38% 0.35% 0.18% 0.11% 0.10% Most Talked About on Facebook McDonald's Starbucks Burger King Ben & Jerry's Taco Bell KFC Whataburger Häagen-Dazs Domino's Pizza Pizza Hut Popeyes Louisiana Kitchen Jimmy John’s Sonic Drive-In California Pizza Kitchen Del Taco Chipotle Mexican Grill Papa John's Five Guys Burgers and Fries Tim Hortons Sbarro
  12. 12. • Simplify360’s proprietary listening tool is used for collecting the data and counting the number of mentions for each company. • The parameters considered for Twitter and Facebook were also gathered through Simplify360. • A total of 20 global companies were considered in the analysis. Methodology
  13. 13. Report Prepared By Siddharth Sheth Siddharth has joined Simplify360 as a summer intern. He is currently pursuing his post graduation degree from Indian Institute of Foreign Trade, Delhi Connect with him
  14. 14. Simplify360 – The Leader of Social Business Intelligence  Most admired brand for Social Media Research on Slideshare  Top 10 Product Technology Company by TechSparks 2010  Listed amongst TOP 10 SMM tools by PR2020 and SocialMedia8
  15. 15. Social Business Intelligence www.simplify360.com Simplify360 is the leading social business intelligence. Offerings include: • Social Marketing Suite for agencies • Social Contact Centre for BPOs • Social Command Centre for Enterprises We enable businesses to perform Online Reputation Management, Customer Service, Community Management, Social Media Research & Brand Auditing; Online Sales Lead Generation, and Consumer Sentiment Analysis.
  16. 16. Leaders use Simplify360 Clients Partners Worldwide Brazil and LatAM Saudi Arabia USA Worldwide Singapore & India
  17. 17. THANK YOU CONNECT WITH US
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