Top retail companies on social media feb 2014 (US)
 

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Top retail companies on social media feb 2014 (US)

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McDonalds is the most social retail company in U.S followed by Amazon and Wendy’s

McDonalds is the most social retail company in U.S followed by Amazon and Wendy’s

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Top retail companies on social media feb 2014 (US) Presentation Transcript

  • 1. 10 Most Popular Retailers In USA A SOCIAL MEDIA ANALYSIS February, 2014 Image Source: Globalpressclub.com
  • 2. Key findings • McDonalds is the most social retail company in U.S followed by Amazon and Wendy’s • Amazon led other retail competitors in terms of overall social buzz volume. • Starbucks has the highest fans on Facebook and has the highest engagement. • McDonald's is the clear leader on Twitter. It has good number of followers as well as high on engagement. • E-bay topped the chart in terms of Twitter Engagement, while Whole Foods Market led in terms of Twitter Followers Image Source: zippycart.com
  • 3. 10 MOST SOCIAL US RETAILERS Rank Company name Simplify360 Score 1 McDonalds 90.6 2 Amazon 90.3 3 Wendys 87.6 4 iTunes 87.3 5 Subway 86.1 6 Starbucks 85.5 7 eBay 85.3 8 Walmart 84.6 9 Image credits: topnews.in Walgreens 10 Foot Locker 83.0 82.9
  • 4. PARAMETER WISE BREAKUP OF SCORES Rank Company Name Faceboo k Score Rank Company Name Twitter Score Rank Company Name Buzz Score 1 Starbucks 83.2 1 McDonald's 96.8 1 Amazon 98.9 2 IKEA USA 82.6 2 Amazon.com 95.7 2 Itunes 97.8 3 Chick-fil-A 82.5 93.8 3 Starbucks 96.7 4 81.8 3 Subway Whole Foods 4 Market 93.4 4 Ebay 95.6 5 Walgreen 80.0 5 Foot Locker 93.1 5 Mcdonalds 94.5 6 Gap 77.9 6 Target 92.7 6 Subway 93.4 7 McDonald's 76.5 7 Burger King 89.1 7 Walmart 92.3 76 8 Wal-Mart 88.9 8 CVS 91.3 75.5 9 Wendy's 88.4 9 Wendy’s 90.2 74.6 10 87.2 10 Staples Wendy's 8 Macy's 9 Foot Locker Dick's Sporting 10 Goods Ebay Final index is a function of Facebook score, Twitter score and Buzz Score 89.1
  • 5. Millions STARBUCKS HAS HIGH NUMBER OF FANS AS WELL AS HIGH ON ENGAGEMENT StarBucks, McDonald's and Macy’s are Industry leaders 0.46 0.38 High on engagement but low fans High number of as well high number of engaged fans INDUSTRY AVERAGE 0.3 0.22 LEADERS 0.14 1 5 9 0.06 -0.02 High on engagement but low fans INDUSTRY AVERAGE -0.1 13 NO. OF PEOPLE ENGAGED -3 *Bubble size represent %ge of fans engaged 17 21 25 29 33 TOTAL NO. OF FANS 37 Facebook engagement quadrant, February 2014 retail Industry, US, Source: Simplify360 41 Millions
  • 6. STARBUCKS IS THE MOST FOLLOWED BRAND ON FACEBOOK 36232181 Starbucks 34511292 Wal-Mart 31406421 Apple Stores / iTunes 30177625 McDonald's 26865384 Subway 23198056 Amazon.com 22722778 Target 14072407 Macy's Kohl's Chick-fil-A 10887120 7392826 Total no. of fans of the top retail brands, February 2014
  • 7. IN TERMS OF SHARE OF MENTIONS, AMAZON IS LEADING Amazon has 35% share of mentions 7.8% Amazon.com 6.8% 10.3% Apple Stores / iTunes Starbucks 5.1% ebay 3.9% 16.0% 0.7% 1.4% 1.3% 0.8% 0.7% 0.7% 0.7% McDonald's Subway Wal-Mart CVS Caremark Wendy's Staples 8.2% Best Buy Costco Target Walgreen Others 35.5% Share of mentions of brands on social media, February 2014
  • 8. MCDONALDS HAS THE THIRD HIGHEST MENTIONS WITH THE SECOND HIGHEST FOLLOWERS Three major groups can be observed among the Retail companies. (1)Those with high mention but less follower, (2)those having high number of followers but less mentions and (3)those who are low on both the parameters. 7,00,000 eBay 6,00,000 High number of mentions and high followers Mentions 5,00,000 4,00,000 Less number followers and less mentions 3,00,000 Size of the bubble represents the number of tweets sent from the official twitter handle amazon 2,00,000 Walmart 1,00,000 BurgerKing 0 0 500000 McDonalds footlockerTarget Wendys SUBWAY 1000000 2000000 High number followers but less mentions 1500000 Followers 2500000 3000000 3500000 WholeFoods 4000000
  • 9. EBAY IS THE MOST MENTIONED BRAND ON TWITTER No. of mentions of Twitter profiles, February 2014 5,98,912 ebay 3,48,602 Amazon.com 1,53,159 Apple Stores / iTunes McDonald's J.C. Penney Foot Locker 1,15,636 1,02,951 73,271 RadioShack 55,926 Wal-Mart 55,513 Subway 51,038 Target 50,976
  • 10. Methodology Simplify360’s proprietary listening tool is used for collecting the data and counting the number of mentions for each company. The parameters considered for Twitter and Facebook were also gathered through Simplify360. For brands having multiple Twitter/Facebook profiles their US official account is taken into consideration. A total of 91 companies were considered in the analysis.
  • 11. Simplify360 – The Leader of Social Business Intelligence  Most admired brand for Social Media Research on Slideshare  Top 10 Product Technology Company by TechSparks 2010  Listed amongst TOP 10 SMM tools by PR2020 and SocialMedia8
  • 12. Social Business Intelligence Simplify360 is the leading social business intelligence. Offerings include: •Social Marketing Suite for agencies •Social Contact Centre for BPOs •Social Command Centre for Enterprises We enable businesses to perform Online Reputation Management, Customer Service, Community Management, Social Media Research & Brand Auditing; Online Sales Lead Generation, and Consumer Sentiment Analysis. www.simplify360.com
  • 13. Leaders use Simplify360 Clients Partners Worldwide Brazil and LatAM USA Singapore & India Saudi Arabia Worldwide
  • 14. THANK YOU CONNECT WITH US