Pfizer Tops, Novartis and Johnson & Johnson follows on Social media this February
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Key Findings: ...
1) Pfizer is the most social pharmaceutical company in February.
2) Pfizer is the most mentioned brand on Social media followed by Novartis
3) Bayer and Johnson & Johnson combined constitutes 70% of the Industry’s Facebook fan base
4) With the Twitter engagement score of 94, Pfizer bagged the first rank among the top10.
5) With an SSI of 81, Novartisis the biggest gainer during February 2014, it moved from 5th rank in January to 2nd rank in February 2014.
6) Eli Lilly & Co tweeted the most on Twitter.
7) Bayer & Novo Nordisk has highly active fan base and at the same time a very high fan base.
A total of 20 global companies were considered in the analysis.
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