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Pfizer Tops, Novartis and Johnson & Johnson follows on Social media this February
 

Pfizer Tops, Novartis and Johnson & Johnson follows on Social media this February

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Key Findings: ...

Key Findings:

1) Pfizer is the most social pharmaceutical company in February.
2) Pfizer is the most mentioned brand on Social media followed by Novartis
3) Bayer and Johnson & Johnson combined constitutes 70% of the Industry’s Facebook fan base
4) With the Twitter engagement score of 94, Pfizer bagged the first rank among the top10.
5) With an SSI of 81, Novartisis the biggest gainer during February 2014, it moved from 5th rank in January to 2nd rank in February 2014.
6) Eli Lilly & Co tweeted the most on Twitter.
7) Bayer & Novo Nordisk has highly active fan base and at the same time a very high fan base.

A total of 20 global companies were considered in the analysis.

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    Pfizer Tops, Novartis and Johnson & Johnson follows on Social media this February Pfizer Tops, Novartis and Johnson & Johnson follows on Social media this February Presentation Transcript

    • Global Top 10 Pharma Companies on Social Media FEBRUARY, 2014
    • #1 Pfizer is the most social pharmaceutical company in February. 81 with an SSI of 81, Novartis is the biggest gainer during February 2014, it moved from 5th rank in January to 2nd rank in February 2014 75 With the Facebook engagement score of 75, Bayer bagged the first rank among the top10 94 With the Twitter engagement score of 94, Pfizer bagged the first rank among the top10 70% Bayer and Johnson & Johnson combined constitutes 70% of the Industry’s Facebook fan base #1 Pfizer is the most mentioned brand on Social media followed by Novartis WHAT WE HAVE FOUND SSI (SIMPLIFY360 SOCIAL INDEX) IS A FUNCTION OF BUZZ SCORE, FACEBOOK ENGAGEMENT SCORE AND TWITTER ENGAGEMENT SCORE
    • Rank Company name SSI Score (Feb 2014) SSI Score (Jan 2014) 1 (3) Pfizer 86 76 2 (5) Novartis 81 69 3 (1) Johnson & Johnson 75 82 4 (2) GlaxoSmithKline 73 77 5 (6) Bayer 65 67 6 (4) Merck & Co 64 74 7 (8) Sanofi 53 51 8 (9) AstraZeneca 48 49 9 (10) Novo Nordisk 42 45 10 (new) Roche Holding 41 44 TOP 10 MOST SOCIAL PHARMA COMPANIES ( ) Numbers in bracket indicates rank in January 2014
    • PARAMETER WISE BREAKUP OF SCORES SSI (SIMPLIFY360 SOCIAL INDEX) IS A FUNCTION OF BUZZ SCORE, FACEBOOK ENGAGEMENT SCORE AND TWITTER ENGAGEMENT SCORE Rank Company Name Buzz Score Facebook Engagement Score Twitter Engagement Score Total Score 1 Pfizer 95 51 94 86 2 Novartis 89 58 78 81 3 Johnson & Johnson 84 55 68 75 4 GlaxoSmithKline 79 58 72 73 5 Bayer 58 75 77 65 6 Merck & Co 74 35 63 64 7 Sanofi 68 17 41 53 8 AstraZeneca 63 18 35 48 9 Novo Nordisk 37 84 16 42 10 Roche Holding 32 42 70 41
    • 21,094 14,864 14,127 12,022 10,648 10,357 6,760 4,701 3,381 2,577 2,091 1,711 1,592 1,543 1,349 679 343 151 0 5,000 10,000 15,000 20,000 25,000 Johnson & Johnson Merck & Co Glaxo Smith Kline Pfizer Novartis Sanofi AstraZeneca Bayer Eli Lilly & Co Amgen Novo Nordisk Roche Holding Abbott Laboratories Bristol-Myers Squibb Boehringer-Ingelheim Astellas Daiichi-Sankyo UCB PFIZER IS THE MOST MENTIONS BRAND Social media mentions of the top Pharma companies, February, 2014
    • 8.161 5.003 4.834 3.152 3.106 2.032 2.027 1.962 1.659 1.63 0.959 0.802 0.511 0.5 0.476 0.418 Eli Lilly & Co Johnson & Johnson Novartis Abbott Laboratories Roche Holding GlaxoSmithKline Merck & Co AstraZeneca Boehringer-Ingelheim Pfizer Amgen Bristol-Myers Squibb Novo Nordisk Sanofi Bayer Astellas Thousands ELI LILLY & CO TWEETED THE MOST ON TWITTER No. of Tweets sent on Twitter, February 2014
    • 0 1000 2000 3000 4000 5000 6000 7000 8000 9000 0 10000 20000 30000 40000 50000 60000 70000 80000 90000 100000 TweetsmadebyBrands No. of Followers on Twitter Eli Lilly & Co Johnson & Johnson Novartis Abbott Laboratories Roche Holding GlaxoSmithKline Merck & CoAstraZeneca Boehringer-Ingelheim Pfizer Bristol-Myers Squibb Novo Nordisk Sanofi BayerAstellas 0 1000 2000 3000 4000 5000 6000 7000 8000 9000 0 10000 20000 30000 40000 50000 60000 70000 80000 90000 100000 TweetsmadebyBrands No. of Followers on Twitter Size of the bubble represents the no. of people or accounts followed by the brand PFIZER, LILLY MOST FOLLOWED ON TWITTER Performance of the brand in February Performance of the brand in January LEGENDS
    • Eli Lilly & Co Johnson & Johnson Novartis Abbott Laboratories Roche Holding GlaxoSmithKline Merck & Co AstraZeneca Boehringer-Ingelheim Pfizer Novo Nordisk Sanofi Bayer 0 1000 2000 3000 4000 5000 6000 7000 8000 9000 4000 40000 400000 No.ofpeopleengagedonFacebook No. of fans on Facebook *Bubble size represents %ge of fans engaged, Data as of February, 2014 BAYER IS A CLEAR LEADER IN FACEBOOK Bayer & Novo Nordisk has highly active fan base and at the same time a very high fan base. Facebook engagement quadrant, February 2014 Pharmaceutical Industry, Global, Source: Simplify360 Leaders
    • Share of fans on Facebook Bayer 34% Johnson & Johnson 33% Novo Nordisk 8% Pfizer 6% GlaxoSmithKline 5% Boehringer-Ingelheim 5% Novartis 3% Abbott Laboratories 2% Roche Holding 1% AstraZeneca 1% Merck & Co 1% Sanofi 1% Eli Lilly & Co 0% Bayer and Johnson & Johnson combined constitutes 70% of the Industry’s fan base. Data as of February, 2014
    • Methodology Simplify360’s proprietary listening tool is used for collecting the data and counting the number of mentions for each company. The parameters considered for Twitter and Facebook were also gathered through Simplify360. A total of 20 global companies were considered in the analysis.
    • Simplify360 – The Leader of Social Business Intelligence  Most admired brand for Social Media Research on Slideshare  Top 10 Product Technology Company by TechSparks 2010  Listed amongst TOP 10 SMM tools by PR2020 and SocialMedia8
    • Social Business Intelligence www.simplify360.com Simplify360 is the leading social business intelligence. Offerings include: • Social Marketing Suite for agencies • Social Contact Centre for BPOs • Social Command Centre for Enterprises We enable businesses to perform Online Reputation Management, Customer Service, Community Management, Social Media Research & Brand Auditing; Online Sales Lead Generation, and Consumer Sentiment Analysis.
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