77% of the brands in the industry engage with their audience on Facebook
In the personal care segment, most social media buzz are on brands owned channels. In other words, social media buzz requires push from the brand. Most of them do not have high amount of earned media. Pond’s may be one unique case where the earned media is higher than owned media.
Pampers India fared the best on Facebook. They have the highest score of 96 and have second largest fan base next to Nivea
Lakme has achieved the highest score on Twitter in the last month.
Nivea had the highest fans on Facebook and Gillette India is the most followed brand on Twitter