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The Indian Elections and The Slogan Wars

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Take a look at the slogan wars of Indian Elections’ 2014, and the impact it created over the voting population of India. …

Take a look at the slogan wars of Indian Elections’ 2014, and the impact it created over the voting population of India.

The marketing campaigns carried out this year by different political parties have been very interesting. This ebook is a walkthrough for these colorful slogans.

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  • 1. INDIAN ELECTIONS AND THE SLOGAN WARS CASE STUDY Image credits: lnkd.licdn.com
  • 2. INTRODUCTION This year’s Indian election 2014 saw many well framed, catchy slogans which created huge impact on the voters, which money was not able to buy. youngisthan.in
  • 3. Image Source: rediff.com www.simplify360.com We have seen both positive and negative impact of slogans on the masses in the past. However, this year we saw new heights in this slogan war.
  • 4. SAMPLE TEXT Image Source: LINK TO THE IMAGE www.simplify360.com In 2014, we witnessed a whole new edge of how slogans can help in boosting a candidate’s image. The best example would be the slogan,’Abki Baar Modi Sarkar’ (Modi for PM) used by BJP for promoting Narendra Modi. Image Source: www.namoleague.com
  • 5. Image Source: www.cuttingthechai.com www.simplify360.com The marketing campaigns carried out this year by different political parties have been very interesting. This E-book is an exploration of the marketing campaigns carried out by various parties and their analysis. Download Now
  • 6. THANK YOU CONNECT WITH US SOCIAL BUSINESS INTELLIGENCE www.simplify360.com
  • 7. Simplify360, is the world’s leading social business intelligence company. Our latest offerings are Social Marketing Suite for agencies, Social Contact Center for BPOs, Social Media Analytics and Social Command Center for Enterprises. We enable businesses to perform:  Online Reputation Management,  Customer Service,  Community Management,  Social Media Research & Brand Auditing,  Online Sales Lead Generation, and  Consumer Sentiment Analysis. We operate directly or through partners in the US, Malaysia, Korea, and Brazils to name a few. The company’s products and services are sold in over 100 countries. SOCIAL BUSINESS INTELLIGENCE US Headquartered at 1330, Capital Parkway, Carrollton, TX 75006.