The Art of Story Telling using Social Media
 

The Art of Story Telling using Social Media

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Story telling is the fundamental aspect of social media. How you do it depends on you and your business goals. The presentation looks into the aspect of story telling using various media and ...

Story telling is the fundamental aspect of social media. How you do it depends on you and your business goals. The presentation looks into the aspect of story telling using various media and platforms.

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    The Art of Story Telling using Social Media The Art of Story Telling using Social Media Presentation Transcript

    • The art of story telling using Social Media - Deep Sherchan, CMO Simplify360 -
    • I just loveeee this guy !! Image Source: http://www.businessinsider.in/Gary-Vaynerchuks-6-Secrets-To-Creating-Great-Social-Content/articleshow/27316866.cms
    • His name is Gary, if you don’t know him yet.
    • I watched a YouTube video featuring him, at the time when I was starting my own start-up. ! And he was super inspirational.
    • And he still is ! And the word I took from him since, is “HUSTLE”
    • – Gary Vayerchuck from this latest book “Jab, Jab, Jab, Right Hook” “A great marketing story is one that sells stuff. It creates an emotion that makes consumers want to do what you ask them to do.”
    • But what does HUSTLE has to do with StoryTelling !
    • Hustle doesn’t only mean struggle. It’s a symbol of PASSION.
    • Stories told without Passion, are not WORTH telling.
    • And its not really about CONTENT
    • Its about HOW you TELL.
    • How is more important than WHAT.
    • BTW the photo on the cover of this deck is that of Tai Lung, - a friend of mine. *Caution: Please do not fall for her innocent looks :)
    • So how do you tell a story?
    • What, Where, When and How of Story Telling.
    • What? Basically, what’s your story?
    • What? Basically, what’s your story? What do you want to communicate?
    • What? Basically, what’s your story? What do you want to communicate? There has to be a certain aspect in your story which changes with TIME.
    • What? Basically, what’s your story? What do you want to communicate? There has to be a certain aspect in your story which changes with TIME. It needs to have.
    • What? Basically, what’s your story? What do you want to communicate? There has to be a certain aspect in your story which changes with TIME. It needs to have. • Flow • Direction • Speed • Magnitude
    • What? Basically, what’s your story? What do you want to communicate? There has to be a certain aspect in your story which changes with TIME. It needs to have. • Flow • Direction • Speed • Magnitude Pick up the best movies out there and you will always find these 4 elements at their best.
    • What? In a story, characters always move from point A to point B. Source: www.mediabistro.com
    • What? In a story, characters always move from point A to point B. Source: www.mediabistro.com
    • What? In a story, characters always move from point A to point B. Source: www.mediabistro.com Kurt Vonnegut once showed how stories can be graphed with points and lines.
    • What? When you think of Cinderella, what can you recall? ! Her cruel step-mother, kind fairy god mother, the magic, the missing shoe, and the prince.
    • What? For your business: ! • Cinderella is your customer. • Step-mother is the problem of your customer. • You are the Fairy God-mother. • The magic is your product/service. • Handsome prince is the goal of your customer. Now, can you see the WHAT of YOUR story? Image Credit: Disney
    • What? Remember that when you talk about WHAT, focus on a single event of your story. ! Having a clear and simple message is very important.
    • What? Story of Gary is very simple and powerful. ! He took his wine business from $3 million business to a $45 million business using the Internet. The story has strong direction and magniture.
    • Where? ?
    • Where? ‘Where’ is defined by your target audience. ! Gone are the days when people gathered together to listen to your story. ! New audience demands story teller to be present where they are.
    • Where? Source: https://leveragenewagemedia.com Know your audience.
    • When? Its all about Timing!
    • When? Image Source: http://www.socialmediafrontiers.com Use analytics and insights to understand which time is best for you.
    • When? Image Source: Screen shots of graphs generated using Google Trends. ‘When’ is not all about TIME, but it’s also about TREND. Use trend analysis to know the current trends. #Selfie
    • How? ‘How’ is all about your story telling skills and your methodology.
    • How? ‘How’ is also related to your TARGET audience which in turn is related to your choice of social channel.
    • How? Many ways to tell your stories. Memes Memes are the new way to express emotions and has an instant connection with audience.
    • How? Many ways to tell your stories. Short 6 sec Vine videos Short video format is the best way to connect with audience which demands short and powerful message.
    • How? Many ways to tell your stories. Instagram aesthetic photos. Every one is an artist on social media. Instagram provides the best platform for sharing something as mundane as a cup of tea to create a poetic experience
    • How? Many ways to tell your stories. Slideshares Slideshare provides a unique form of content format which allows you to use graphics + typography + videos to tell your story.
    • How? Many ways to tell your stories. 140 char + image Tweet travels faster than any other content on social media.The light weight 140 char content with graphics allows you to reach masses in no time.
    • How? Many ways to tell your stories. Infographics Graphics and Animation are the most creative ways for storytelling to story telling which can last for years. Infographics + Animation
    • How? Make your choice … Memes Short 6 sec Vine videos Instagram aesthetic photos. Slideshares 140 char + image Infographics
    • You need to nurture your process and build on intuition. Following the above steps alone will not make your a great storyteller.
    • You need to let your idea bite you.
    • Sometimes it will act lazy and sleep.
    • Given the right direction, it will stand tall and shine.
    • Storytelling is a work of artistic craftsmanship.
    • Happy Storytelling, and Get Lucky !
    • Thank you. ! Deep Sherchan - @bexdeep CMO, Co-founder Simplify360 www.simplify360.com ! Follow @simplify360