Your SlideShare is downloading. ×
0
Image Source

Social Metrics
Movie
Marketers can’t
afford to miss
Objective
The objective of the presentation is to showcase how
Simplify360 can help in monitoring online promotion of
movi...
Phase One – Pre-release
During the pre-release the major concern of the
marketers is focused on the following three things...
Audience Profiling– Pre-release
The pre-release report will contain audience profiling
which will give information about;
...
Audience Profiling– Data Points

Buzz Location

Buzz Gender

Buzz Language

Buzz by Age
Content Reports– Pre-release
Identifying how fans are responding to the videos, movie
previews, ads etc.
Benefit – Markete...
Content Graphs– Data Points

Check how your FB posts are doing

What were your most popular
Tweets?
Content Graphs– Data Points(1/2)

Know when your community is most active

Know what type of content
Works best for you!
Buzz Trend– Pre-release
For the campaign manager it is highly important to track
the buzz trend going on about the movie;
...
Buzz trend
 Buzz Trend
 Hourly Buzz
Trend

 Daily Buzz Trend
PR Management– Pre-release
This will enable discover if there are any chances of PR
crisis to occur;
Benefit – Get early w...
BUZZ SENTIMENT
1.

Brand Opinion

2.

Buzz Time: Positive

3.

Buzz Time: Negative

4.

Buzz Time: Overall

5.

Word Class...
Discovering Influencers – Pre-release
Know who are the users talking about your theme and
targeting them accordingly;
Bene...
Discovering influencers in Simplify360
Social media monitoring
 List out all the people
who have mentioned
your keywords ...
Phase Two – On-Release
The release date is very crucial for campaign
management, as it is the day when the conversations
u...
Key Metrics to be reported – On-Release
 Reach of the campaign;
 Potential Impressions;

 Total Number of Unique users ...
Phase Three – Post-Release
The priorities in post-release change, now the campaign
Manager is most interested in knowing t...
SAMPLE REPRESENTATION – WE CAN SEE
HOW THE CONVERSATIONS APPEARED
40

Trailer Launched

Coverage by
Media
(Positive or
Neg...
COMPARISON WITH COMPETITORS - TWITTER

TIME IN HH:MM FORMAT (IST)
COMPARISON WITH COMPETITORS - FACEBOOK

TIME IN HH:MM FORMAT (IST)
ARE YOU LOOKING FOR A WORLD CLASS SOLUTION TO YOUR
MOVIE MARKETING MEASUREMENT NEEDS..???
Get in touch with us…
contact@simplify360.com

http://www.linkedin.com/in/iprashantjain
ABOUT SIMPLIFY360

SIMPLIFY360 IS THE WORLD’S FIRST INTEGRATED
ENTERPRISE SOCIAL MEDIA PLATFORM.
OFFERINGS INCLUDE:
•SOCIA...
Leaders use Simplify360
Clients

Partners

World
wide

Brazil and LatAM

Malaysia

Qatar

USA

India

Singapore & India

S...
THANK YOU
CONNECT WITH US
Social media metrics movies marketers should track
Upcoming SlideShare
Loading in...5
×

Social media metrics movies marketers should track

12,291

Published on

Social Media is indeed changing the way movies are promoted. Movie companies now create viral campaigns and use social networks to build awareness about the movie.
Movie industry is now very much interested in connecting to the fans leveraging the vast reach of social media networks.

This deck showcases all those social media metrics which a movie marketer should track.

Take a look!

Published in: Social Media
0 Comments
4 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
12,291
On Slideshare
0
From Embeds
0
Number of Embeds
14
Actions
Shares
0
Downloads
96
Comments
0
Likes
4
Embeds 0
No embeds

No notes for slide

Transcript of "Social media metrics movies marketers should track"

  1. 1. Image Source Social Metrics Movie Marketers can’t afford to miss
  2. 2. Objective The objective of the presentation is to showcase how Simplify360 can help in monitoring online promotion of movies in all the three crucial phases; 1. Pre-release ; 2. On-release ; 3. Post-release
  3. 3. Phase One – Pre-release During the pre-release the major concern of the marketers is focused on the following three things; 1. 2. 3. 4. 5. Buzz – Trends and Sentiment ; Audience demographics; Content stats; Discovering Influencers PR Management
  4. 4. Audience Profiling– Pre-release The pre-release report will contain audience profiling which will give information about; Identifying the target audience segments for specific movies, genres, talent, etc. Benefit - To ensure that potential fans are reached by marketing efforts.
  5. 5. Audience Profiling– Data Points Buzz Location Buzz Gender Buzz Language Buzz by Age
  6. 6. Content Reports– Pre-release Identifying how fans are responding to the videos, movie previews, ads etc. Benefit – Marketers can adjust the content/messaging according to the response thereby making the content more shareable and relevant
  7. 7. Content Graphs– Data Points Check how your FB posts are doing What were your most popular Tweets?
  8. 8. Content Graphs– Data Points(1/2) Know when your community is most active Know what type of content Works best for you!
  9. 9. Buzz Trend– Pre-release For the campaign manager it is highly important to track the buzz trend going on about the movie; Benefit – Marketers can greatly enhance the contextual value of the content as they would know when the community is active thereby knowing when to push what type of content
  10. 10. Buzz trend  Buzz Trend  Hourly Buzz Trend  Daily Buzz Trend
  11. 11. PR Management– Pre-release This will enable discover if there are any chances of PR crisis to occur; Benefit – Get early warning on what's being said about the film or about a scandal, all of which can be used to increase awareness or temper bad press.
  12. 12. BUZZ SENTIMENT 1. Brand Opinion 2. Buzz Time: Positive 3. Buzz Time: Negative 4. Buzz Time: Overall 5. Word Class: Positive 6. Word Class: Negative 7. Word Class: Neutral 8. Word Class: Overall
  13. 13. Discovering Influencers – Pre-release Know who are the users talking about your theme and targeting them accordingly; Benefit – Identify the core set of "influencers" for a movie/movie franchise to target them directly to get “word of mouth” out there.
  14. 14. Discovering influencers in Simplify360 Social media monitoring  List out all the people who have mentioned your keywords on Twitter and Facebook.  View details of the profiles.  Order them with respect to their social Klout.  Download the list on Excel sheet.
  15. 15. Phase Two – On-Release The release date is very crucial for campaign management, as it is the day when the conversations usually reaches their peak
  16. 16. Key Metrics to be reported – On-Release  Reach of the campaign;  Potential Impressions;  Total Number of Unique users participating;  Geographies with maximum online buzz;  Trend Graph with overall buzz sentiment;
  17. 17. Phase Three – Post-Release The priorities in post-release change, now the campaign Manager is most interested in knowing the reviews of movie; Overall Sentiment of the buzz; Top 10 buzzwords being discussed; Frequency of conversations – Before the movie was about to start, during the movie, after the movie
  18. 18. SAMPLE REPRESENTATION – WE CAN SEE HOW THE CONVERSATIONS APPEARED 40 Trailer Launched Coverage by Media (Positive or Negative 35 Release Date 30 25 20 15 10 5 0 25 10:26 25 13:45 25 15:34 1st Feb 25 20:51 26 14:59 26 16:41 2nd Feb 27 14:21 27 16:05 3rd Feb 28 13:30 28 15:53 4h Feb 29 12:01 29 15:53 5th Feb 30 14:30 30 22:09 6th Feb TIME IN HH:MM FORMAT (IST)
  19. 19. COMPARISON WITH COMPETITORS - TWITTER TIME IN HH:MM FORMAT (IST)
  20. 20. COMPARISON WITH COMPETITORS - FACEBOOK TIME IN HH:MM FORMAT (IST)
  21. 21. ARE YOU LOOKING FOR A WORLD CLASS SOLUTION TO YOUR MOVIE MARKETING MEASUREMENT NEEDS..???
  22. 22. Get in touch with us… contact@simplify360.com http://www.linkedin.com/in/iprashantjain
  23. 23. ABOUT SIMPLIFY360 SIMPLIFY360 IS THE WORLD’S FIRST INTEGRATED ENTERPRISE SOCIAL MEDIA PLATFORM. OFFERINGS INCLUDE: •SOCIAL MARKETING SUITE FOR AGENCIES •SOCIAL CONTACT CENTRE FOR BPOS •SOCIAL COMMAND CENTRE FOR ENTERPRISES. www.simplify360.com
  24. 24. Leaders use Simplify360 Clients Partners World wide Brazil and LatAM Malaysia Qatar USA India Singapore & India Saudi Arabia Worldwide Korea
  25. 25. THANK YOU CONNECT WITH US
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×