Social media crisis management - Simplify360
by Simplify360 on Feb 04, 2014
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This deck is about how Simplify360 can help brands in social media crisis management. ...
This deck is about how Simplify360 can help brands in social media crisis management.
Why Social Media Crisis Management is Important?
Brands often fail to respond to their customers on time, whenever a social media crisis happens. This leads to switching and it tarnishes the brand image further.
According to a report published by searchenginewatch.com, customers expect a brand to respond within an hour, from the time when they post a complaint/review.
Hence, it becomes all the more important for brands to be on their toes every time to prevent a petty issue from converting into a social media crisis.
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