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Social media crisis management -  Simplify360
Social media crisis management -  Simplify360
Social media crisis management -  Simplify360
Social media crisis management -  Simplify360
Social media crisis management -  Simplify360
Social media crisis management -  Simplify360
Social media crisis management -  Simplify360
Social media crisis management -  Simplify360
Social media crisis management -  Simplify360
Social media crisis management -  Simplify360
Social media crisis management -  Simplify360
Social media crisis management -  Simplify360
Social media crisis management -  Simplify360
Social media crisis management -  Simplify360
Social media crisis management -  Simplify360
Social media crisis management -  Simplify360
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Social media crisis management - Simplify360

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This deck is about how Simplify360 can help brands in social media crisis management. …

This deck is about how Simplify360 can help brands in social media crisis management.

Why Social Media Crisis Management is Important?

Brands often fail to respond to their customers on time, whenever a social media crisis happens. This leads to switching and it tarnishes the brand image further.

According to a report published by searchenginewatch.com, customers expect a brand to respond within an hour, from the time when they post a complaint/review.

Hence, it becomes all the more important for brands to be on their toes every time to prevent a petty issue from converting into a social media crisis.

Published in: Social Media, Technology, Business
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Transcript

  • 1. How Simplify360 Can help you in Social Media Crisis?
  • 2. Objective To showcase the strength of Simplify360 as the one stop access point for addressing your social media crisis management needs.
  • 3. Target Audience This deck is especially meant for brand managers and community managers – This will solve their daily monitoring needs to track the mentions of their brand on any social media platform or reviews websites.
  • 4. Why crisis management is so important? Customers now expect their brands to respond within an hour from the time when they post their complaint/feedback. A brand which is successful in maintaining the response time have higher chances of being recommended. So, it becomes all the more important for brands to respond when crisis occurs. Image Courtesy: searchenginewatch.com
  • 5. So let’s see how Simplify360 can help you in fine tuning your response time stats!!
  • 6. How can Simplify360 help in crisis management       You can monitor all the conversation happening on social web or review sites (mouthshut.com, consumercomplaints.com) related to your brand. You can create an email alert so that as the conversations happen they are automatically sent to your inbox. You can assign this complaint to your member and mark its priority. You response team can use pre-defined template to response or create a new response for the customer. The messages can be approved or rejected by a manager. You response team can recorded the interaction with the customer in form of customization case-form and use them later for intelligence. Monitor & be present. Set-up a guidelines for handling online communication. Assign and moderate the online responses.
  • 7. Use case of Simplify360 for crisis management Crisis Monitoring Workflow Response System Monitor keywords across the social media web. Create task and assign to team members. Integrate your social channels for responding. Monitoring your own channels for negative trends. Monitor the task status and measure the performance. Template and Approval system for responses.
  • 8. Simplify360 Workflow  You can add more than 2/3 users to the system and share the profile dashboards and channel access.  You can assign any messages to particular users and leave a note on it based on priority.  Every task created is assigned an unique ticket number for tracking and is available under task manage.  Each response from team members can be put under approval system.
  • 9. Key Features Of Social Media Monitoring    Monitor keywords across social web (Twitter, Facebook, Google Plus, LinkedIn Groups, Discussion Forums, Review Sites, YouTube, Flickr, Complaint Sites etc) and Custom sites which could be Public or Private (which you own). Monitor Facebook Pages, Twitter handles, Google Plus page, LinkedIn Groups and YouTube Exclusively. Setup advanced query combinations of unlimited keywords and business rules to automate keyword tagging process.
  • 10. Event triggered alert system  Create events to trigger email alerts for crisis.  Choose from the range of filters to define better alerts.  Choose the alert frequency and conditions.
  • 11. Receive well formatted emails delivered to your inbox
  • 12. PRESENTATION PREPARED BY http://www.linkedin.com/in/iprashantjain
  • 13. ABOUT SIMPLIFY360 SIMPLIFY360 IS THE WORLD’S FIRST INTEGRATED ENTERPRISE SOCIAL MEDIA PLATFORM. OFFERINGS INCLUDE: •SOCIAL MARKETING SUITE FOR AGENCIES •SOCIAL CONTACT CENTRE FOR BPOS •SOCIAL COMMAND CENTRE FOR ENTERPRISES. www.simplify360.com
  • 14. Leaders use Simplify360 Clients Partners World wide Brazil and LatAM Malaysia Qatar USA India Singapore & India Saudi Arabia Worldwide Korea
  • 15. THANK YOU CONNECT WITH US

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