Social media analytics and measurement tool  - Simplify360
 

Social media analytics and measurement tool - Simplify360

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Objective of the presentation; ...

Objective of the presentation;

1. To showcase the strength of Simplify360 as the one stop access point for addressing your social media analytics requirements.

2. To illustrate how you can use Simplify360 to optimize social media strategy

3. To show how you can optimize your content for different social media channels using advanced insights.

Simplify360 will help you to gain consumer insights, benchmarking of your engagement metrics and measuring your competitor's success as compared to yours.

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    Social media analytics and measurement tool  - Simplify360 Social media analytics and measurement tool - Simplify360 Presentation Transcript

    • Solve Your Social Media Analytics Puzzle through Simplify360
    • OBJECTIVES  To showcase the strength of Simplify360 as the one stop access point for addressing your social media analytics requirements.  To illustrate how you can use Simplify360 to optimize social media strategy  To show how you can optimize your content for different social media channels using advanced insights.
    • Slide No. 3 SOCIAL MEDIA ANALYTICS
    • USE CASE OF SIMPLIFY360 SOCIAL MEDIA ANALYTICS Marketing Consumer Insights Competition Analysis Social Marketing Insights Understand your Fan’s interest Benchmark your activities against your competition Social Campaign Performance Know when your Fans are most active Keep track of your competition’s campaign and performance Rapid Social Marketing Response
    • KEY FEATURES OF SOCIAL MEDIA ANALYTICS 1. Keep track of all the Social Media Channels. (Facebook Pages, Twitter and LinkedIn Groups) 2. Measure the performance of every post made by the channel. Slide No. 5 3. Analyze your audience’s demographics. 4. Access advanced analytics around the engagement and response on your owned channels.
    • THE MOST ADVANCED SOCIAL ANALYTICS DASHBOARD Engagement and Influencer Score In-depth content performance analysis. • The score measures the engagement and influencer of your social profile on the network. • You can view details responses received by each of your content and evaluate its impact and reach. Brand Advocacy Lists Smart Timing Visualization & Insights Engagement & Response Report • Map out the complete community activity with respect to day/hour in intuitive visualization and identify the smart time to engage. • Get a full fledge report on your engagement in terms of volume, variety and velocity. Daily Activity Performance Report Competition Benchmark Report Data filter, export and PDF download. • Keep track of all your activities and view trends of your updates, responses and growth of your community. • Get a benchmark report against your competition. • You can filter data with respect to date and download charts/data as image or in excel sheet. • Filter through your fan base and view/download the list of your top fans or followers. Demographic Analysis of your community and people talking about you. • View the complete gender, age and regional details of you community and people talking about you. 6
    • LIST OF METRICS FOR FACEBOOK PAGE THERE ARE 30 DIFFERENT CHARTS AND GRAPHS 7
    • THERE 4 DIFFERENT TYPES OF METRICS Post Statistics • Analyze individual post made by the page and sort respectively. Fan Statistics • Understand the growth and demographics of your Fans. • Identify the most active fans. Page Statistics • Understand the trend in the activities on the page. • Analyze the impact of the posts. Slide No. 8 Engagement and Response • View detailed engagement and responses metrics.
    • FACEBOOK ANALYTICS DASHBOARDS Facebook Analytics have 6 separate analytical dashboards. • Post Statistics • Fan Statistics • Page Fans • Page Statistics • Engagement and Response • Compare Note: You can saves graphs/charts as image or download in excel sheets. You can also filter the information by dates. 9
    • FACEBOOK ENGAGEMENT/INFLUENCER METRICS Facebook Engagement Score measures the activity of the fans on page. Influence Score measures the reach of the page. 10
    • POST STATISTICS Details analytics for every post made by the page and on the page. (Likes, Comments, Shares, Engagement Rate, Sentiment, Demographics) If you have added the page as admin than you can even like, comment, share and delete from Simplify360. 11
    • FAN STATISTICS (1/8) Trend in Facebook Community growth and Fan Engagement along with summary note. 12
    • FAN STATISTICS (2/8) Trend in the distribution of the Fan Sources along with the list of Top cities and their growth rates. 13
    • FAN STATISTICS (3/8) Distribution of the Top Languages of the Fan base and trend in the people talking about the page and their friends of Fans. 14
    • FAN STATISTICS (4/8) Interaction trends based on Days, Gender and Age. 15
    • FAN STATISTICS (5/8) Time wise distribution of the interaction of Male and Female. 16
    • FAN STATISTICS (6/8) Fan Gender and Age Distribution. 17
    • FAN STATISTICS (7/8) Fan growth trends and pattern for different days. Along with the list of top 10 cities. 18
    • FAN STATISTICS (8/8) List of Top fans based on engagement for last 7 days, 30 days and all time. 19
    • PAGE FANS Filter the Fans based on positive/negative sentiments, gender, posts made, comments and likes. Also download the list in EXCEL sheet. 20
    • PAGE STATISTICS (1/10) Trend in Admin posts, fan posts, comments and likes. 21
    • PAGE STATISTICS (2/10) Trend in the engagement ratio of the Page and an average ratio. 22
    • PAGE STATISTICS (3/10) Trend in the Page posts with respect to types and interaction per post. 23
    • PAGE STATISTICS (4/10) Trend in the Page Consumption and Impression Trend. 24
    • PAGE STATISTICS (5/10) Trend in the negative feedback received by the page along with their types. 25
    • PAGE STATISTICS (6/10) Distribution of the language of people talkin about the page and their Region. 26
    • PAGE STATISTICS (7/10) Gender and Age of people talking about the Page. 27
    • PAGE STATISTICS (8/10) Trend in the Engagement and Influence Score for the page. 28
    • PAGE STATISTICS (9/10) Timeline trend of the comments made on the page. 29
    • PAGE STATISTICS (10/10) Day wise trend in the comment made on the Page. 30
    • ENGAGEMENT AND RESPONSE (1/7) Trend in the Daily Page Engagement Rate. 31
    • ENGAGEMENT AND RESPONSE (2/7) Trend in the Page Engagement Rate. 32
    • ENGAGEMENT AND RESPONSE (3/7) Matric chart for identifying the best time and day of engagement, along with the engagement per post types. 33
    • ENGAGEMENT AND RESPONSE (4/7) Distribution of Engagement and Sentiment of Fans on Facebook. 34
    • ENGAGEMENT AND RESPONSE (5/7) Trend of daily interaction and general response rate for User posts. 35
    • ENGAGEMENT AND RESPONSE (6/7) Daily Response Rate and trend in responded/Unresponded messages on Facebook page. 36
    • ENGAGEMENT AND RESPONSE (7/7) Response time for user response and admin posts. And response rate versus number of user posts. 37
    • COMPARE FACEBOOK PAGE The dashboard allows you to compare multiple Facebook Pages and view the complete comparison of metrics. 38
    • LIST OF METRICS FOR TWITTER THERE ARE 51 DIFFERENT CHARTS AND GRAPHS FOR ADMIN CHANNELS AND 14 FOR NON-ADMIN CHANNELS 39
    • THERE 3 DIFFERENT TYPES OF METRICS Account Statistics • You can view the trend in the followers and identify your loyal followers. Tweet Statistics • You can view the trends in the activity on your account. Slide No. 40 Tweet Analytics • View the details of the individual tweets.
    • TWITTER ANALYTICS DASHBOARDS Twitter Analytics have 4 separate analytical dashboards. • Account Statistics • Tweet Statistics • Tweet Analytics • Compare Note: You can saves graphs/charts as image or download in excel sheets. You can also filter the information by dates. 41
    • TWITTER ENGAGEMENT/INFLUENCER METRICS Engagement Score measures the activity of the profile. Influence Score measures the reach of the profile. 42
    • ACCOUNT STATISTICS (1/5) Trend in the growth and change of the Twitter Community. 43
    • ACCOUNT STATISTICS (2/5) Percentile change in the community and the Ratio of Follower to Following. 44
    • ACCOUNT STATISTICS (3/5) Demographic analysis of people Re-tweeting and Mentioning on Twitter. 45
    • ACCOUNT STATISTICS (4/5) Age Distribution of people Re-tweeting and Mentioning on Twitter. 46
    • ACCOUNT STATISTICS (5/5) List of top people engaging most with you on Twitter. 47
    • TWEET STATISTICS (1/8) Trend in Activities on Twitter 48
    • TWEET STATISTICS (2/8) Day wise and Hour wise distribution of the Activities 49
    • TWEET STATISTICS (3/8) List of apps/devices used by people mentioning you on Twitter. And user profile for RTs/Mentions in terms of Follower Counts. 50
    • TWEET STATISTICS (4/8) Distribution of reactions from Followers and sentiment of the mentions. 51
    • TWEET STATISTICS (5/8) Virality of the tweets measure in the Time span for RTs and Replies. 52
    • TWEET STATISTICS (6/8) Distribution of Re-tweets and Replies happening with respect to hours. 53
    • TWEET STATISTICS (7/8) Regional distribution of people mentioning and Retweeting your Tweets. 54
    • TWEET STATISTICS (8/8) List of Top Re-tweeted tweets. 55
    • TWEET ANALYTICS Detail analytics for each Tweets. (RT Count, Tweet Reach and Impressions) 56
    • TWITTER ANALYTICS COMPARISON The dashboard allows you to compare multiple Twitter Accounts and view the complete comparison of metrics. 57
    • LIST OF METRICS FOR LINKEDIN THERE ARE 8 DIFFERENT CHARTS AND GRAPHS 58
    • LINKEDIN GROUP ANALYTICS 1. Group Member Trend 2. Change in the group member count. 3. Post Trend 4. Comment Trend 5. Total Engagement 6. Gender Distribution 7. Language Slide No. 59 8. Sentiment of discussion
    • Get in touch with us… contact@simplify360.com http://www.linkedin.com/in/iprashantjain
    • ABOUT SIMPLIFY360 SIMPLIFY360 IS THE WORLD’S FIRST INTEGRATED ENTERPRISE SOCIAL MEDIA PLATFORM. OFFERINGS INCLUDE: •SOCIAL MARKETING SUITE FOR AGENCIES •SOCIAL CONTACT CENTRE FOR BPOS •SOCIAL COMMAND CENTRE FOR ENTERPRISES. www.simplify360.com
    • Leaders use Simplify360 Clients Partners World wide Brazil and LatAM Malaysia Qatar USA India Singapore & India Saudi Arabia Worldwide Korea
    • THANK YOU CONNECT WITH US