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Top 10 Indian e-commerce brands on Facebook | January 2014
 

Top 10 Indian e-commerce brands on Facebook | January 2014

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In our analysis for the top 10 e-commerce companies on Facebook, we have found that OLX, Junglee, Snapdeal were the the top 3 e-commerce companies.

In our analysis for the top 10 e-commerce companies on Facebook, we have found that OLX, Junglee, Snapdeal were the the top 3 e-commerce companies.

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    Top 10 Indian e-commerce brands on Facebook | January 2014 Top 10 Indian e-commerce brands on Facebook | January 2014 Presentation Transcript

    • TOP 10 ECOMMERCE BRANDS ON FACEBOOK IN INDIA AN E-COMMERCE INDUSTRY REPORT JANUARY 2014
    • TOP 10 INDIAN E-COMMERCE COMPANIES ON FACEBOOK S360 SCORE 1 OLX.IN 2 JUNGLEE 3 SNAPDEAL 4 BEWAKOOF.COM 5 BOOKMYSHOW 6 AMAZON INDIA 7 FLIPKART 8 JABONG 9 HUNGAMA.COM 10 LOOTORE.COM 69 68 64 61 60 58 57 56 54 53 S360 Score is derived based on a combination on various parameters like page engagement, fan engagement, fans growth and total number of fans.
    • Bewakoof.com OLXIndia Hungama.com JungleeCom Alma Mater Lootore.com Snapdeal Wego India YepmeShopping BookMyShowIn LimeRoad.com Ixigo Flipkart fashionandyou Yatra.com Amazon India Jabong HomeShop18 AllSchoolStuff ClearTrip eBay India Infibeam KyaZoonga The MobileStore 100bestbuy ShopClues Tradus Gaadi.com Myntra Lenskart Yebhi UniverCell Indiatimes Shopping naaptol Zovi landmarkonthenet Inkfruit 1,729 1,652 1,410 1,172 1,087 863 810 784 661 589 587 546 464 428 336 309 296 284 273 245 232 227 201 196 196 172 129 107 105 88 70 30 22 16 12 3,443 4,066 BEWAKOOF.COM IS WAY ABOVE OTHER BRANDS IN TERMS OF ENGAGEMENT Engagement per post Industry Average = 644 Source: Simplify360, Average engagement per post in the last 30 days
    • 21 408 Amazon India 103 102 Lenskart ShopClues UniverCell 13 11 Inkfruit naaptol landmarkonthenet 19 Zovi 54 72 91 114 AllSchoolStuff Yebhi 114 155 Tradus Myntra 161 Gaadi.com 118 173 Infibeam The MobileStore 174 Indiatimes Shopping Source: Simplify360, Average likes per post in the last 30 days 100bestbuy 225 417 Yatra.com KyaZoonga 491 fashionandyou 233 516 Flipkart eBay India 539 Ixigo 238 619 LimeRoad.com ClearTrip 746 BookMyShowIn 254 767 YepmeShopping HomeShop18 794 Wego India 309 967 Snapdeal Jabong 996 Lootore.com 1,371 2,748 Alma Mater 1 1,394 10 Hungama.com 100 1,543 1,000 JungleeCom OLXIndia 3,431 10,000 Bewakoof.com AVERAGE LIKES PER POST OF THE INDUSTRY IS 554 Industry Average = 554
    • 36 2 2 2 1 Gaadi.com Zovi Inkfruit 10 Tradus landmarkonthenet 10 Yatra.com 3 11 Infibeam Lenskart 11 Myntra 3 11 Yebhi KyaZoonga 12 Indiatimes Shopping 5 12 Ixigo ClearTrip 14 Jabong 5 15 100bestbuy naaptol 15 UniverCell 9 18 BookMyShowIn Wego India 21 fashionandyou 9 24 Alma Mater Amazon India 25 YepmeShopping LimeRoad.com 33 eBay India 26 Source: Simplify360, Comments per post in the last 30 days JungleeCom 33 HomeShop18 Flipkart Lootore.com ShopClues Bewakoof.com The MobileStore Snapdeal AllSchoolStuff Hungama.com OLXIndia 54 74 77 85 105 107 162 270 274 OLX INDIA IS NUMBER ONE BIN IN TERMS OF COMMENTS PER POST Industry Average = 43
    • 2 1 1 0 0 Lenskart landmarkonthenet UniverCell Inkfruit Zovi 10 YepmeShopping 3 11 Amazon India Yebhi 12 100bestbuy 3 14 Jabong Myntra 14 Snapdeal 4 14 Alma Mater The MobileStore 16 LimeRoad.com 5 17 ShopClues Indiatimes Shopping 17 Flipkart 5 19 BookMyShowIn KyaZoonga 19 HomeShop18 6 20 AllSchoolStuff naaptol 31 Tradus 6 35 fashionandyou eBay India 37 Yatra.com 9 Source: Simplify360, Shares per post in the last 30 days Gaadi.com 38 60 Wego India Ixigo 61 Infibeam 41 66 ClearTrip 102 83 Hungama.com JungleeCom Lootore.com OLXIndia Bewakoof.com 421 549 ONLY 7 BRANDS WERE ABOVE THE INDUSTRY AVERAGE OF 110 Shares Per post Industry Average = 47
    • YEPME SHOPPING OVERWHELMED FANS WITH 33 POST PER DAY 33 17 9 8 Industry Average = 5 7 6 5 5 5 4 4 4 4 4 4 4 4 3 3 3 3 3 3 3 3 3 3 3 2 2 2 2 2 2 1 1 0
    • BEST TIME TO ENGAGE IS ON THURSDAY 25% 20% 15% 10% 5% 0% Monday Tuesday Wednesday Thursday Engagement percentage Friday Saturday Sunday
    • TOP 10 E-COMMERCE COMPANIES BASED ON FACEBOOK FANS Rank 1 2 3 4 5 6 7 8 9 10 Brand Name OLX India Junglee.com Yepme Shopping BookMyShow eBay India Flipkart Jabong Snapdeal Amazon India Myntra Facebook Fans 4,548,723 4,076,278 3,927,696 2,677,320 2,520,836 2,360,845 1,824,949 1,773,033 1,770,709 1,669,433
    • Ranking based on % of people talking about Rank 1 2 3 4 5 6 7 8 9 10 Brand Name bewakoof.com Hungama.com Amazon India Yepme Shopping Tradus Lootore.com Junglee.com Zovi Wego India Wego India Facebook Fans 1,250,207 697,569 1,770,709 3,927,696 767,005 682102 4,076,278 318,819 533,846 4,548,723 People Talking about 237,204 42,588 91,931 172,787 28,984 23,717 124,978 9,080 13,853 108,761 % of People Talking about 18.97% 6.11% 5.19% 4.40% 3.78% 3.48% 3.07% 2.85% 2.59% 2.39%
    • Methodology: Timeframe: December 08, 2013 – January 07, 2013 Geography: India Brands considered: Top ecommerce companies In India Data sources: All the mentions on the selected E-Commerce companies were tracked using Simplify360 tool. A total of 38 E-Commerce companies were considered for the analysis
    • Simplify360 – The Leader of Social Business Intelligence  Most admired brand for Social Media Research on Slideshare  Top 10 Product Technology Company by TechSparks 2010  Listed amongst TOP 10 SMM tools by PR2020 and SocialMedia8
    • Social Business Intelligence Simplify360 is the leading social business intelligence. Offerings include: • Social Marketing Suite for agencies • Social Contact Centre for BPOs • Social Command Centre for Enterprises We enable businesses to perform Online Reputation Management, Customer Service, Community Management, Social Media Research & Brand Auditing; Online Sales Lead Generation, and Consumer Sentiment Analysis. www.simplify360.com
    • Leaders use Simplify360 Clients Partners World wide Brazil and LatAM Malaysia Qatar USA Saudi Arabia India Singapore & India Worldwide Korea
    • THANK YOU CONNECT WITH US