Narendra modi wins big on social media
 

Narendra modi wins big on social media

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-NarendraModi extended the lead with an SSI score of 86, compared to second placed ArvindKejriwalwith an SSI score of 83 ...

-NarendraModi extended the lead with an SSI score of 86, compared to second placed ArvindKejriwalwith an SSI score of 83

-Narendra Modi, ArvindKejriwaland Rahul Gandhi were the top 3 most talked about politicians.

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Narendra modi wins big on social media Narendra modi wins big on social media Presentation Transcript

  • SOCIAL MEDIA BUZZ ANALYSIS REPORT April 2014
  • What to expect? 1. Top 10 Politicians 2. Top Political Parties 3. Uncover the key insights on elections 4. Dig out relevant demographics
  • Key Findings this April • Narendra Modi, Arvind Kejriwal and Rahul Gandhi were the top 3 most talked about politicians. • With polling set to end, popularity of most politicians is increasing. • Narendra Modi extended the lead with an SSI score of 86, compared to second placed Arvind Kejriwal with an SSI score of 83. • BJP, Congress and AAP maintained their leadership on social media. • However, the party Biju Janata Dal was the most favored party in April. • On an average there were 77 lakhs conversations per day on Indian politics on social media in the month of April.
  • Introduction What a month it has been! As the world’s largest democratic exercise comes to a close, it is time to take stock of the score sheet. If India’s vibrant social media community has a say, then there’s a clear winner – Narendra Modi. The BJP’s prime ministerial hope maintains his lead among politicians this month as well, stamping his authority with a Simplify360 Social Index (SSI) score of 86. However, it would be hasty to write off Congress, which is among the top three most favored parties online. Since our SSI score takes into account four parameters - awareness, spread, prominence and favourability – there are a few surprises as well. For example, BJP patriarch LK Advani has emerged as the second most favored politician, while Biju Janata Dal is the most favored party. With over, 816 Million conversations tracked so far in the last 5 months, it will be interesting to see the results of India’s first social media elections. Dive into this report for many such insights from the hustle bustle of Indian elections. Vang Lian Head of Research, Simplify360
  • TOP 10 POLITICIANS April 2014
  • TOP 10 MOST POPULAR POLITICIANS ARVIND KEJRIWAL MANMOHAN SINGH ARUN JAITLEY 8386 78 7274 71 70 6770 1 Narendra Modi No. of unique people talking 2,97,976 Total buzz in the month 21,39,315 2 Arvind Kejriwal No. of unique people talking 1,84,925 Total buzz in the month 10,97,533 3 Rahul Gandhi No. of unique people talking 95,673 Total buzz in the month 3,88,753 4 Sonia Gandhi No. of unique people talking 49,985 Total buzz in the month 1,68,072 5 Priyanka Gandhi No. of unique people talking 35,547 Total buzz in the month 1,04,419 7 Subramanian Swamy No. of unique people talking 44,374 Total buzz in the month 1,60,757 8 Digvijay Singh No. of unique people talking 39,550 Total buzz in the month 1,03,533 9 Rajnath Singh No. of unique people talking 22,683 Total buzz in the month 63,565 10 Yogendra Yadav No. of unique people talking 23,087 Total buzz in the month 48,891 HARSH VARDHAN 71 6 Manmohan Singh No. of unique people talking 44,610 Total buzz in the month 1,04,433 Simplify360 Social Index (SSI) Ranking of politicians based on a politician’s overall score, in case of politician having same SSI, ranking based on Unique people NEW ENTRANT NEW ENTRANT NEW ENTRANT
  • SSI BREAK-UP OF TOP 10 POLITICIANS RANK POLITICIAN AWARENESS SPREAD PROMINENCE FAVORABILITY SSI 1 Narendra Modi 89 40 90 83 86 2 Arvind Kejriwal 88 33 87 80 83 3 Rahul Gandhi 82 48 80 73 78 4 Sonia Gandhi 75 56 73 77 74 5 Priyanka Gandhi 73 65 71 75 72 6 Manmohan Singh 73 58 71 70 71 7 Subramanian Swamy 74 34 72 70 71 8 Digvijay Singh 73 40 64 77 70 9 Rajnath Singh 66 60 67 89 70 10 Yogendra Yadav 64 42 62 87 67 Awareness: Based on total mentions and unique people talking about a party/politician Spread: Measures the quality of mentions spread by considering Total impressions, total buzz and unique people talking Prominence: A measure of how prominent a politician on other social media platforms, which is measured by considering the links shared, images and videos uploaded Favorability: The extent of favorability of a politician/party. Sentiment is used for arriving at the score
  • SOCIAL MEDIA BUZZ OF POLITICIANS IN THE LAST 4 MONTHS 7,19,878 10,71,070 4,31,504 49,320 69,902 112132 27,307 32,419 37,786 7,42,713 9,54,289 3,17,851 52,011 38,131 75,591 18,927 42,012 46,642 15,29,796 20,14,259 3,29,180 76,416 40,941 1,37,472 39,436 84,897 96,368 21,39,315 10,97,533 3,88,753 1,68,072 1,04,419 1,04,433 1,60,757 1,03,533 63,565 48,891 Narendra Modi Arvind Kejriwal Rahul Gandhi Sonia Gandhi Priyanka Gandhi Manmohan Singh Subramanian Swamy Digvijay Singh Rajnath Singh Yogendra Yadav Jan '14 Feb '14 Mar '14 Apr '14
  • ARVIND KEJRIWAL’S VISIT TO GUJARAT, AAP ASSOCIATED WITH NAXALS 0 20 40 60 80 100 120 140 01-04-2014 06-04-2014 11-04-2014 16-04-2014 21-04-2014 26-04-2014 THOUSANDS Arvind Kejriwal Narendra Modi Rahul Gandhi Sonia Gandhi Daily mentions of the top 4 politicians in April, 2014 #Kejriwal4Kashi #ModiSendMeToPak StandWithArvind 1,19,613 SlappedAgain 35,179 Kejriwal4Kashi 59,363 ModiSendMeToPak 59,912 UPNeedsNaMo 50,770 Ananth4NaMo 17,187 ModiOnZee 21,587 WeLoveRahul 79,831 RagaSaga 14,655 Toffee Model 17,268 ARVIND KEJRIWAL NARENDRA MODI RAHUL GANDHI Trending topics on the top politicians #SlappedAgain #IStandWithArvind
  • TOP TWEETS ON MODI 4 1 3 2
  • TOP TWEETS ON ARVIND KEJRIWAL 1 3 4 2
  • TOP TWEETS ON RAHUL GANDHI 1 2 3 4
  • Politicians by favorability score Most favoured Least favoured 97 94 94 2. MILIND DEORA 1. AJAY MAKEN 3. LK ADVANI Note: Analysis based on the top politicians whose buzz volume is greater than 5K during April month 34 42 41 1. AHMED PATEL 2. SOMNATH BHARTI 3. MANISH TEWARI
  • Parties TOP POLITICAL PARTIES April 2014
  • BHARATIYA JANATA PARTY 86 84 61 1 Bharatiya Janata Party No. of unique people talking 2,35,815 Total buzz in the month 22,58,746 82 3 Aam Admi Party No. of unique people talking 1,00,887 Total buzz in the month 7,29,291 2 Indian National Congress No. of unique people talking 1,44,245 Total buzz in the month 5,97,152 63 4 NCP No. of unique people talking 18,137 Total buzz in the month 34,937 5 Bahujan Samaj Party No. of unique people talking 16,404 Total buzz in the month 30,521 TOP POLITICAL PARTIES Simplify360 Social Index (SSI) 55 6 Trinamool Congress No. of unique people talking 14,329 Total buzz in the month 29,978 NEW ENTRANT Ranking of political party based on a party’s overall score, in case of party having same SSI, ranking based on Unique people
  • SSI BREAK-UP OF TOP POLITICAL PARTY RANK POLITICIAN AWARENESS SPREAD PROMINENCE FAVORABILITY SSI 1 Bharatiya Janata Party 89 73 90 78 86 2 Indian National Congress 84 77 83 87 84 3 Aam Admi Party 84 31 87 84 82 4 Nationalist Congress Party 59 92 53 77 63 5 Bahujan Samaj Party 58 77 45 82 61 6 All India Trinamool Congress 55 81 47 57 55 Awareness: Based on total mentions and unique people talking about a party/politician Spread: Measures the quality of mentions spread by considering Total impressions, total buzz and unique people talking Prominence: A measure of how prominent a politician on other social media platforms, which is measured by considering the links shared, images and videos uploaded Favorability: The extent of favorability of a politician/party. Sentiment is used for arriving at the score
  • SOCIAL MEDIA BUZZ OF POLITICAL PARTIES IN THE LAST 4 MONTHS 8,27,418 3,89,965 6,40,833 28,279 10,336 5,190 7,370 2,894 9,339 7,123 40,847 8,94,327 3,16,036 4,53,757 46,842 7,515 8,605 7,127 6,166 11,412 9,711 10,392 21,16,562 4,79,477 8,05,092 38,216 24,535 14,436 15,575 8,563 14,394 22,213 8,945 22,58,746 5,97,152 7,29,291 34,937 30,521 29,978 15,936 13,629 13,092 9,511 9,275 Bharatiya Janata Party Indian National Congress Aam Admi Party Nationalist Congress Party Bahujan Samaj Party All India Trinamool Congress Dravida Munnetra Kazhagam All India Anna Dravida Munnetra Kazhagam Biju Janata Dal Janata Dal (United) Communist Party of India (Marxist) Jan '14 Feb '14 Mar '14 Apr' 14
  • BJP CLEARLY LEADS THE BUZZ WITH AAP AND CONGRESS AT A FAR DISTANT 0 20 40 60 80 100 120 140 160 180 01-04-2014 06-04-2014 11-04-2014 16-04-2014 21-04-2014 26-04-2014 THOUSANDS Aam Admi Party Bharatiya Janata Party Indian National Congress Daily mentions of the top 3 political parties in April, 2013
  • TOP TWEETS ON BJP 1 2 3 4
  • TOP TWEETS ON CONGRESS 1 3 2 4
  • TOP TWEETS ON AAP 1 2 3 4
  • Parties by favorability score Most favoured Least favoured 90 87 77 1. BIJU JANATA DAL 2. INDIAN NATIONAL CONGRESS 3. Dravida Munnetra Kazhagam Note: Analysis based on the top parties whose buzz volume is greater than 5K during April month 57 77 67 1. ALL INDIA TRINAMOOL CONGRESS 2. COMMUNIST PARTY OF INDIA (MARXIST) 3. NATIONALIST CONGRESS PARTY
  • Where is most of the buzz on Indian Elections 2014 coming from?
  • 26.5% 18% 8.7% Top 3 States discussing on Indian Elections %age mentions from Maharashtra %age mentions from NCT %age mentions from Karnataka 12% FEMALE 88% MALE Most of the discussions on Politics were from Men Gender wise distribution Maharashtra surpassed Delhi in terms of social media discussions about politics and elections followed by Karnataka. The three states have continuously led the buzz share.
  • What could possibly be more important than what your consumers [voters] say about you?” Mary O’Connell Director of Global Digital Marketing, Clorox Brands “
  • BUZZ ON INDIAN ELECTIONS IS ON AN INCREASING TREND 0 20,00,000 40,00,000 60,00,000 80,00,000 1,00,00,000 1,20,00,000 Mentions Linear (Mentions)
  • APPENDIX About the Company and Research Methodology
  • CAN WE RANK A POLITICIAN/PARTY BASED ON PEOPLE’S OPINION ON SOCIAL MEDIA? Uncover the Simplify360 Social Index (SSI) for ranking a politician/party Reasons on why ranking is important? 1. Buzz alone cannot determine the performance of a politician/party 2. Ranking helps in benchmarking a politician/party with others 3. Few people generating more buzz on a politician/party may not indicate a politician/party has performed well compared to others on social media
  • Simplify360 Social Index (SSI) AWARENESS SPREAD PROMINENCE FAVORABILITY A POLITICIAN/PARTY IS RANKED BASED ON FOUR BROAD PARAMETERS Weights Volume of buzz Unique People talking about X% Y% Quality of Spread Z% Number of images or videos and links P% Considers Opinion of people Q% SCORES ARE NORMALIZED AT EACH SUB PARAMETER LEVEL AND AT BROAD PARAMETER LEVEL TO GET THE FINAL SCORE FOR A POLITICIAN/PARTY IN CASE OF POLITICIANS HAVING THE SAME SSI SCORE, RANKING IS BASED ON AWARENESS Total Twitter mentions and unique people talking about a party/politician are considered for finding the Awareness score Measures the quality of Twitter mentions spread by considering total impressions, total buzz and unique people talking about A measure of how prominient a politician is on other social media platforms, which is measured through Twitter by considering the links shared, images and videos uploaded Measures the extent of Favourability of a politican/party. Considers Sentiment in to account for analyzing the Favorability score
  • About the Data: Timeframe: April 01, 2014 – April 30, 2014 Geography: India Data sources*: All the tweet mentions on Indian elections, parties & politicians were tracked from Twitter using Simplify360 Social media monitoring tool.
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