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Modi Wins Big in India, Twitter Celebrates the Social Way

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Twitter become the place to discuss Indian Elections yesterday after the thumping victory of decisive and pro-development leader Narendra Modi. The Social Network has been bullish about him and social …

Twitter become the place to discuss Indian Elections yesterday after the thumping victory of decisive and pro-development leader Narendra Modi. The Social Network has been bullish about him and social population gave a amazing welcome to the new Prime Minister in making.

#NarendraModi #Modi #CongratsModi #Twitter #India

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  • 1. SOCIAL MEDIA BUZZ ANALYSIS REPORT RESULTS DAY MAY 16, 2014
  • 2. What to expect? 1. Top 10 Politicians 2. Top Tweets & funny Tweets on results day 3. Politicians by favorability score 4. Top Political Parties 5. What the world is saying on the results
  • 3. Key Findings: • Narendra Modi, Arvind Kejriwal and Rahul Gandhi were the top 3 most talked about politicians. • The BJP’s prime ministerial maintains his lead among politicians over the last few months, and finally stamping his authority with a Simplify360 Social Index (SSI) score of 96, the highest by any politician till date. • Smriti Irani, N. Chandrababu Naidu were the new entrants who made it to the top 10 politicians league. • Narendra Modi extended the lead with an SSI score of 96, compared to previous best of 86 during the end of April month. • BJP seems to be the clear winner on social media with an SSI score of 96 followed by Congress and AAP . • Varun Gandhi, Narendra Modi, and N. Chandrababu Naidu were the most favored politicians during the day.
  • 4. Some Amazing Numbers • 76k tweets yesterday congratulating Narendra Modi using #Congrats Namo • #CongratsNaMo trended Worldwide for almost 10 hours • ‘Congratulations Sir’ went trending Worldwide for almost 4 hours • 320 thousand Tweets using @narendraModi talking about Modi or talking to him [probably the record number of mentions for one Twitter handle] • India’s most retweeted tweet in the history – the first tweet after victory by Narendra Modi
  • 5. TOP 10 POLITICIANS RESULTS DAY May 16, 2014
  • 6. TOP 10 MOST POPULAR POLITICIANS ON THE RESULTS DAY ARVIND KEJRIWAL MANMOHAN SINGH ARUN JAITLEY 8896 86 8182 81 80 7979 1 Narendra Modi No. of unique people talking 1,22,820 Total buzz in the day 2,26,552 2 Arvind Kejriwal No. of unique people talking 23,011 Total buzz in the day 33,893 3 Rahul Gandhi No. of unique people talking 22,780 Total buzz in the day 30,767 4 LK Advani No. of unique people talking 3,109 Total buzz in the day 3,703 5 Smriti Irani No. of unique people talking 5,203 Total buzz in the day 6,016 6 Sushma Swaraj No. of unique people talking 4,299 Total buzz in the day 5,197 8 N. Chandrababu Naidu No. of unique people talking 2,450 Total buzz in the day 3,210 9 Shashi Tharoor No. of unique people talking 4,239 Total buzz in the day 5,602 10 Harsh Vardhan No. of unique people talking 2,386 Total buzz in the day 2,798 HARSH VARDHAN 80 7 Rajnath Singh No. of unique people talking 4,573 Total buzz in the day 6,208 Simplify360 Social Index (SSI) Ranking of politicians based on a politician’s overall score, in case of politician having same SSI, ranking based on Unique people NEW ENTRANT NEW ENTRANT
  • 7. SSI BREAK-UP OF TOP 10 POLITICIANS RANK POLITICIAN AWARENESS SPREAD PROMINENCE FAVORABILITY SSI 1 Narendra Modi 99.4 66 94 96 96 2 Arvind Kejriwal 93 77 80 83 88 3 Rahul Gandhi 93 91 78 71 86 4 LK Advani 80 100 71 92 82 5 Smriti Irani 82.4 98 64 91 81 6 Sushma Swaraj 81.4 98 71 86 81 7 Rajnath Singh 81.8 100 71 80 80 8 N. Chandrababu Naidu 78.8 95 62 96 80 9 Shashi Tharoor 81.4 95 57 91 79 10 Harsh Vardhan 77.4 100 64 92 79 Awareness: Based on total mentions and unique people talking about a party/politician Spread: Measures the quality of mentions spread by considering Total impressions, total buzz and unique people talking Prominence: A measure of how prominent a politician on other social media platforms, which is measured by considering the links shared, images and videos uploaded Favorability: The extent of favorability of a politician/party. Sentiment is used for arriving at the score
  • 8. SOCIAL MEDIA BUZZ OF POLITICIANS ON THE RESULTS DAY 1,22,820 23,011 22,780 3,109 5,203 4,299 4,573 2,450 4,239 2,386 2,26,552 33,893 30,767 3,703 6,016 5,197 6,208 3,210 5,602 2,798 Narendra Modi Arvind Kejriwal Rahul Gandhi LK Advani Smriti Irani Sushma Swaraj Rajnath Singh N. Chandrababu Naidu Shashi Tharoor Harsh Vardhan People Talking Buzz Volume
  • 9. #CONGRATSNAMO WAS THE MOST TALKED TOPIC; PEOPLE CONGRATULATING NAMO ON SOCIAL MEDIA FOR THE TREMENDOUS WIN 0 50 100 150 200 250 09-May-14 10-May-14 11-May-14 12-May-14 13-May-14 14-May-14 15-May-14 16-May-14 THOUSANDS Narendra Modi Rahul Gandhi Arvind Kejriwal Daily mentions of the top 3 politicians in May 5 TO May 11, 2014 #CongratsNaMo, #ThankYouIndia, #Modiheadsto7RCR received 37K, 36K & 12K mentions during the day
  • 10. TOP TWEETS ON RESULTS DAY
  • 11. FUNNY TWEETS ON RESULTS DAY This tweet was retweeted after INC’s disappointing performance
  • 12. Politicians by favorability score Most favoured Least favoured 97 96 96 2. Narendra Modi 1. Varun Gandhi 3. N. Chandrababu Naidu Note: Analysis based on the top politicians whose unique people talking is greater than 2K during the considered time frame 58 71 61 1. Manmohan Singh 2. Arun Jaitley 3. Rahul Gandhi
  • 13. Parties TOP POLITICAL PARTIES RESULTS DAY May 16, 2014
  • 14. BHARATIYA JANATA PARTY 96 91 1 Bharatiya Janata Party No. of unique people talking 96,664 Total buzz in the day 2,52,734 80 3 Aam Admi Party No. of unique people talking 9,446 Total buzz in the day 14,902 2 Indian National Congress No. of unique people talking 36,440 Total buzz in the day 54,068 TOP 3 POLITICAL PARTIES ON THE RESULTS DAY Simplify360 Social Index (SSI) RANK POLITICIAN AWARENESS SPREAD PROMINENCE FAVORABILITY SSI 1 Bharatiya Janata Party 99 82 96 90 96 2 Indian National Congress 97 95 87 76 91 3 Aam Admi Party 84 55 72 83 80
  • 15. What the world is saying on the results?
  • 16. What the world is saying on the results?
  • 17. APPENDIX About the Company and Research Methodology
  • 18. CAN WE RANK A POLITICIAN/PARTY BASED ON PEOPLE’S OPINION ON SOCIAL MEDIA? Uncover the Simplify360 Social Index (SSI) for ranking a politician/party Reasons on why ranking is important? 1. Buzz alone cannot determine the performance of a politician/party 2. Ranking helps in benchmarking a politician/party with others 3. Few people generating more buzz on a politician/party may not indicate a politician/party has performed well compared to others on social media
  • 19. Simplify360 Social Index (SSI) AWARENESS SPREAD PROMINENCE FAVORABILITY A POLITICIAN/PARTY IS RANKED BASED ON FOUR BROAD PARAMETERS Weights Volume of buzz Unique People talking about X% Y% Quality of Spread Z% Number of images or videos and links P% Considers Opinion of people Q% SCORES ARE NORMALIZED AT EACH SUB PARAMETER LEVEL AND AT BROAD PARAMETER LEVEL TO GET THE FINAL SCORE FOR A POLITICIAN/PARTY IN CASE OF POLITICIANS HAVING THE SAME SSI SCORE, RANKING IS BASED ON AWARENESS Total Twitter mentions and unique people talking about a party/politician are considered for finding the Awareness score Measures the quality of Twitter mentions spread by considering total impressions, total buzz and unique people talking about A measure of how prominient a politician is on other social media platforms, which is measured through Twitter by considering the links shared, images and videos uploaded Measures the extent of Favourability of a politican/party. Considers Sentiment in to account for analyzing the Favorability score
  • 20. About the Data: Timeframe: May 15, 2014 (3:30 PM, IST) – May 16, 2014 (3:30 PM, IST) Geography: India Data sources*: All the tweet mentions on Indian elections, parties & politicians were tracked from Twitter using Simplify360 Social media monitoring tool.
  • 21. Download the monthly Elections Summary Report Buy the monthly Elections Detailed Report
  • 22. Simplify360 – The Leader of Social Business Intelligence  Most admired brand for Social Media Research on Slideshare  Top 10 Product Technology Company by TechSparks 2010  Listed amongst TOP 10 SMM tools by PR2020 and SocialMedia8
  • 23. Social Business Intelligence www.simplify360.com Simplify360 is the leading social business intelligence. Offerings include: • Social Marketing Suite for agencies • Social Contact Centre for BPOs • Social Command Centre for Enterprises We enable businesses to perform Online Reputation Management, Customer Service, Community Management, Social Media Research & Brand Auditing; Online Sales Lead Generation, and Consumer Sentiment Analysis.
  • 24. Leaders use Simplify360 Clients Partners Worldwide Brazil and LatAM Saudi Arabia USA Worldwide Singapore & India
  • 25. THANK YOU CONNECT WITH US