Social Engagement of
NBA Clubs
MARCH, 2014
#1
LA Lakers is the most social
NBA club in March.
13
With an SSI of 13, Utah Jazz is
the least social NBA club
696K
Miami...
Rank Club name
SSI Score
(Mar 2014)
1 Los Angeles Lakers 94
2 Miami Heat 91
3 Chicago Bulls 85
4 New York Knicks 85
5 Okla...
SSI (SIMPLIFY360 SOCIAL INDEX) IS A FUNCTION OF BUZZ SCORE, FACEBOOK ENGAGEMENT SCORE
AND TWITTER ENGAGEMENT SCORE
Rank Cl...
Image Source: http://bit.ly/1fPMvIS
The clubs are using social media to share updates of individual players and the club n...
243,490
194,073
141,389
130,899
108,036
101,436
99,863
79,197
77,262
77,244
73,410
57,337
57,095
50,757
50,579
Miami Heat
...
MIAMI HEAT HAS LESS FOLLOWERS BUT MORE MENTIONS THAN
LA LAKERS
0
50,000
100,000
150,000
200,000
250,000
300,000
0 500,000 ...
0.00
1.00
2.00
3.00
4.00
5.00
6.00
7.00
8.00
9.00
10.00
PercentageofFacebookfansengaged
HOUSTON ROCKETS HAS THE MOST PERCE...
SHARE OF FANS ON FACEBOOK
LA Lakers, Miami Heat and Chicago Bulls form almost 47% of fans on Facebook
Data as of March, 20...
Methodology Simplify360’s proprietary listening tool is used for
collecting the data and counting the number of
mentions f...
Simplify360 – The Leader of Social Business Intelligence
 Most admired brand for Social Media Research on Slideshare
 To...
Social Business
Intelligence
www.simplify360.com
Simplify360 is the leading social business intelligence.
Offerings includ...
Leaders use Simplify360
Clients
Partners
Worldwide
Brazil and LatAM Saudi Arabia
USA
Worldwide
Singapore & India
THANK YOU
CONNECT WITH US
REPORT PREPARED BY:
AMBUJ GUPTA
Ambuj has joined Simplify360 as a summer intern. He is
currently pursuing his MBA in Inter...
Los Angeles Lakers tops, Miami Heat and Chicago Bulls follow as the most social NBA clubs on social media
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Los Angeles Lakers tops, Miami Heat and Chicago Bulls follow as the most social NBA clubs on social media

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Key Findings

Simplify360 has come up with March rankings of NBA Clubs, rating them as per their social score. 

Here's a snapshot of the findings:- 

1. The clubs are using social media to share updates of individual players and the club news in general. They also post updates of latest offers and ticket availability of match days. 

2.  Miami Heat is the most mentioned club on Twitter as well as on Facebook

3. Houston Rockets have the most engaged fan base on Facebook

4. LA Lakers are the most social club with an SSI score of 94

5. The big three clubs viz. LA Lakers, Miami Heat and Chicago Bulls have more than 47% of total fan following of the 30 NBA clubs on Facebook

6. Utah Jazz has the least SSI score. Only 16 of the 30 clubs have an SSI score of over 50 indicating the need for the clubs to concentrate on their social media strategy.

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Los Angeles Lakers tops, Miami Heat and Chicago Bulls follow as the most social NBA clubs on social media

  1. 1. Social Engagement of NBA Clubs MARCH, 2014
  2. 2. #1 LA Lakers is the most social NBA club in March. 13 With an SSI of 13, Utah Jazz is the least social NBA club 696K Miami Heat had the maximum number of fans talking about the club 243K Miami Heat got the maximum number of mentions on Twitter over the last month 8% Houston Rockets have the most percentage of fans talking about on Facebook 16 The number of clubs with an SSI score of over 50 WHAT WE HAVE FOUND
  3. 3. Rank Club name SSI Score (Mar 2014) 1 Los Angeles Lakers 94 2 Miami Heat 91 3 Chicago Bulls 85 4 New York Knicks 85 5 Oklahoma City Thunder 81 6 San Antonio Spurs 76 7 Houston Rockets 73 8 Los Angeles Clippers 68 9 Indiana Pacers 66 10 Golden State Warriors 60 TOP 10 MOST SOCIAL NBA CLUBS
  4. 4. SSI (SIMPLIFY360 SOCIAL INDEX) IS A FUNCTION OF BUZZ SCORE, FACEBOOK ENGAGEMENT SCORE AND TWITTER ENGAGEMENT SCORE Rank Club Name Buzz Score Facebook Engagement Score Twitter Engagement Score Total Score 1 Los Angeles Lakers 94 93 96 94 2 Miami Heat 91 90 94 91 3 Chicago Bulls 82 90 88 85 4 New York Knicks 88 83 81 85 5 Oklahoma City Thunder 85 80 73 81 6 San Antonio Spurs 76 75 76 76 7 Houston Rockets 79 68 65 73 8 Los Angeles Clippers 67 68 71 68 9 Indiana Pacers 70 64 62 66 10 Golden State Warriors 64 56 58 60 PARAMETER WISE BREAK UP OF SCORES
  5. 5. Image Source: http://bit.ly/1fPMvIS The clubs are using social media to share updates of individual players and the club news in general. They also post updates of latest offers and ticket availability of match days Miami Heat is the most mentioned club on Twitter as well as on Facebook Houston Rockets have the most engaged fan base on Facebook LA Lakers are the most social club with an SSI score of 94 The big three clubs viz. LA Lakers, Miami Heat and Chicago Bulls have more than 47% of total fan following of the 30 NBA clubs on Facebook Utah Jazz has the least SSI score. Only 16 of the 30 clubs have an SSI score of over 50 indicating the need for the clubs to concentrate on their social media strategy KEY FINDINGS
  6. 6. 243,490 194,073 141,389 130,899 108,036 101,436 99,863 79,197 77,262 77,244 73,410 57,337 57,095 50,757 50,579 Miami Heat Los Angeles Lakers Chicago Bulls New York Knicks San Antonio Spurs Indiana Pacers Houston Rockets Los Angeles Clippers Oklahoma City Thunder Toronto Raptors Golden State Warriors Brooklyn Nets Phoenix Suns Portland Trail Blazers Dallas Mavericks MIAMI HEAT IS THE MOST MENTIONED CLUB Twitter mentions of the top NBA Clubs, March, 2014
  7. 7. MIAMI HEAT HAS LESS FOLLOWERS BUT MORE MENTIONS THAN LA LAKERS 0 50,000 100,000 150,000 200,000 250,000 300,000 0 500,000 1,000,000 1,500,000 2,000,000 2,500,000 3,000,000 3,500,000 4,000,000 LA Clippers San Antonio Spurs Oklohoma NY Knicks Orlando Magic Boston Celtics Chicago Bulls Miami Heat LA Lakers Brooklyn Nets NumberofMentions Followers Bubble size represents ratio of number of followers and number of mentions which means they are creating engaging content
  8. 8. 0.00 1.00 2.00 3.00 4.00 5.00 6.00 7.00 8.00 9.00 10.00 PercentageofFacebookfansengaged HOUSTON ROCKETS HAS THE MOST PERCENTAGE OF FANS TALKING ABOUT ON FACEBOOK
  9. 9. SHARE OF FANS ON FACEBOOK LA Lakers, Miami Heat and Chicago Bulls form almost 47% of fans on Facebook Data as of March, 2014 21% 12% 14% 53% Los Angeles Lakers Miami Heat Chicago Bulls Rest of Clubs
  10. 10. Methodology Simplify360’s proprietary listening tool is used for collecting the data and counting the number of mentions for each company. The parameters considered for Twitter and Facebook were also gathered through Simplify360. A total of 30 NBA Clubs were considered in the analysis.
  11. 11. Simplify360 – The Leader of Social Business Intelligence  Most admired brand for Social Media Research on Slideshare  Top 10 Product Technology Company by TechSparks 2010  Listed amongst TOP 10 SMM tools by PR2020 and SocialMedia8
  12. 12. Social Business Intelligence www.simplify360.com Simplify360 is the leading social business intelligence. Offerings include: • Social Marketing Suite for agencies • Social Contact Centre for BPOs • Social Command Centre for Enterprises We enable businesses to perform Online Reputation Management, Customer Service, Community Management, Social Media Research & Brand Auditing; Online Sales Lead Generation, and Consumer Sentiment Analysis.
  13. 13. Leaders use Simplify360 Clients Partners Worldwide Brazil and LatAM Saudi Arabia USA Worldwide Singapore & India
  14. 14. THANK YOU CONNECT WITH US
  15. 15. REPORT PREPARED BY: AMBUJ GUPTA Ambuj has joined Simplify360 as a summer intern. He is currently pursuing his MBA in International Business from the prestigious Indian Institute of Foreign Trade. A sports fanatic, he enjoys photography, watching quality TV shows and reading in his spare time.
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