Let us tell you a story - Social Media Paradox
 

Like this? Share it with your network

Share

Let us tell you a story - Social Media Paradox

on

  • 4,660 views

Brands often struggle to match their own perception of themselves with that of their customers. ...

Brands often struggle to match their own perception of themselves with that of their customers.

This deck introduces the concept of "Social Media Paradox" which pin points why brands often end up in a mess when it comes to social media and how some brands completely weave social media into the fabric of their own systems.

After reading this story, we request you to share your own learning with us and tell us whether your brand have been able to solve this paradox as yet?

Tweet to us #SocialMediaParadox

Statistics

Views

Total Views
4,660
Views on SlideShare
2,412
Embed Views
2,248

Actions

Likes
10
Downloads
53
Comments
0

22 Embeds 2,248

http://www.buzzom.com 2096
https://twitter.com 102
https://www.facebook.com 16
http://13.xn--e1apkg2h.net 15
https://www.google.co.in 2
http://tri.mn 1
http://www.buzzom.com. 1
https://m.facebook.com&_=1391204748944 HTTP 1
https://m.facebook.com&_=1391187840669 HTTP 1
https://m.facebook.com&_=1391185977071 HTTP 1
https://m.facebook.com&_=1391185475677 HTTP 1
https://m.facebook.com&_=1391182360869 HTTP 1
https://m.facebook.com&_=1391182321084 HTTP 1
https://m.facebook.com&_=1391173841100 HTTP 1
https://m.facebook.com&_=1391173881395 HTTP 1
https://m.facebook.com&_=1391175085785 HTTP 1
https://m.facebook.com&_=1391176030004 HTTP 1
https://m.facebook.com&_=1391176020723 HTTP 1
https://m.facebook.com&_=1391177012268 HTTP 1
https://m.facebook.com&_=1391177158516 HTTP 1
https://m.facebook.com&_=1391184279255 HTTP 1
http://www.pinterest.com 1
More...

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Let us tell you a story - Social Media Paradox Presentation Transcript

  • 1. Let us tell you a story!!
  • 2. But before that…
  • 3. Bring along your teddy Polish your eyeballs Clean out earwax
  • 4. There was a little boy, Alex. Only son of his parents.
  • 5. Alex’s parents pampered him with all sort of things and had high hopes from him.
  • 6. Alex grew up into an intelligent boy, always getting top grades, was good in sports – All in all an ideal student.
  • 7. Having followed a fixed set of rules all his life, when Alex entered college he found it a bit difficult to make friends as he always considered himself better than others
  • 8. As time went by, Alex scaled new heights but became over-confident of his abilities
  • 9. Also, he never cared for what others have to say about him; He assumed what he was doing was right!!
  • 10. Hence, Alex never bothered to change himself and remained what he was – Overconfident, Successful and Awesome !
  • 11. This was what Alex thought of himself…
  • 12. Years after, Alex went to his college reunion party, where they played a game where one has to name one like and one dislike about everyone in the room
  • 13. Alex came back disheartened from the party after he came to know what his friends used to think of him and even then they had the same opinion…
  • 14. Detached Unapologetic Arrogant Unfriendly
  • 15. What went wrong???
  • 16. Possibilities Alex didn’t listen; Alex never adapted himself; Alex was always hell-bent on his own procedures and methodologies;
  • 17. In simple words.. Alex took his opinion of himself to be the world’s opinion.. And that was the biggest mistake of his life!
  • 18. Now let’s do a simple exercise..
  • 19. Replace Alex with Your Brand
  • 20. Replace Alex’s parents with Decision makers of your brand
  • 21. Replace Alex’s friends/colleagues with Your customers/clients
  • 22. What did you realize…??
  • 23. Do you think you are being perceived by your customers just the way you want…??
  • 24. What is this perception gap?
  • 25. This gap is the branding divide which occurs due to one common syndrome contracted by brands very often, better known as …
  • 26. THE SOCIAL MEDIA PARADOX
  • 27. Let’s have a look at two cases where the “paradox” has been solved and one where things are still weak!
  • 28. PARADOX SOLVED Oreo has weaved social media into the fabric of their business, it has blended so well into their system, which has placed them in the first-mover category. Image Source
  • 29. PARADOX UNSOLVED What they had thought about themselves? What customers thought about them? McDonalds turned out to be Alex here! Image Source
  • 30. What do you think?? Have you solved the paradox yet??
  • 31. Share with us your learning.. Tweet to us #SocialMediaParadox
  • 32. The Story Teller… http://www.linkedin.com/in/iprashantjain @bigtimefoodie
  • 33. ABOUT SIMPLIFY360 SIMPLIFY360 IS THE WORLD’S FIRST INTEGRATED ENTERPRISE SOCIAL MEDIA PLATFORM. OFFERINGS INCLUDE: •SOCIAL MARKETING SUITE FOR AGENCIES •SOCIAL CONTACT CENTRE FOR BPOS •SOCIAL COMMAND CENTRE FOR ENTERPRISES. www.simplify360.com
  • 34. Leaders use Simplify360 Clients Partners World wide Brazil and LatAM Malaysia Qatar USA India Singapore & India Saudi Arabia Worldwide Korea
  • 35. THANK YOU CONNECT WITH US