Brands often struggle to match their own perception of themselves with that of their customers.
This deck introduces the concept of "Social Media Paradox" which pin points why brands often end up in a mess when it comes to social media and how some brands completely weave social media into the fabric of their own systems.
After reading this story, we request you to share your own learning with us and tell us whether your brand have been able to solve this paradox as yet?
Tweet to us #SocialMediaParadox
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