LENOVO emerges as the next big thing on hardware business
 

LENOVO emerges as the next big thing on hardware business

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This report analyses the social media chatter around 4 hardware companies Lenovo, Dell, Sony and HP to identify the trend in the industry.

This report analyses the social media chatter around 4 hardware companies Lenovo, Dell, Sony and HP to identify the trend in the industry.

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LENOVO emerges as the next big thing on hardware business LENOVO emerges as the next big thing on hardware business Presentation Transcript

  • LENOVO EMERGES AS THE NEXT BIG THING ON HARDWARE BUSINESS SOCIAL MEDIA PERSPECTIVE SIMPLIFY360 1
  • THIS REPORT IS AN ANALYSIS OF SOCIAL MEDIA CHATTER FOR 4 DIFFERENT TECHNOLOGY BRAND. LENOVO, SONY, DELL AND HP. PREPARED BY SIMPLIFY360 2
  • SOCIAL CHATTER AROUND SONY,LENOVO,HP & DELL WERE MONITORED FROM 1JUL,13 – 10JUL,13. 118K RELEVANT CONVERSATIONS WERE RECORDED FOR ANALYSIS. 3
  • SOCIAL BUZZ SHARE OF BRANDS 4 29% 56% 12% 3% Source: 1Jul,13 – 10 Jul,13 using Simplify360
  • 12% OF POPULATION WHO TALKED ABOUT LENOVO ALSO TALKED ABOUT DELL, BUT THEY RARELY TALKED ABOUT SONY AND HP. 5
  • 58% OF POPULATION WAS FOUND TALKING ONLY ABOUT DELL, HP, SONY AND NOT LENOVO. 6
  • SOCIAL BUZZ ACROSS DIFFERENT PLATFORMS 7 0% 20% 40% 60% 80% 100% Blogs Customsite Discussions Facebook Flickr Google+ News Twitter YouTube Dell HP Lenovo Sony It can be observed that HP has prominence on Google+, Sony on Flickr and YouTube, and other are dominated Dell. Lenovo has consistent presence over most of the platforms beside Customsites and Flickr. Customsites are selected forums and review sites. Source: 1Jul,13 – 10 Jul,13 using Simplify360
  • SIMPLIFY360 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Australia UnitedStates UnitedKingdom India Canada Indonesia Singapore Netherlands Ecuador Japan Germany Malaysia Belize Philippines Greece China Colombia SouthAfrica Italy Brazil France Spain Pakistan Morocco Nigeria NewZealand Argentina Romania Russia India UnitedArabEmirates HongKong Others Sony Lenovo HP Dell SOCIAL CHATTER ACROSS DIFFERENT REGIONS Source: 1Jul,13 – 10 Jul,13 using Simplify360. The cities are ordered in terms of their highest buzz share from left to right.
  • DEMOGRAPHIC OF PEOPLE TALKING 9 Female 27 % Male 73% 0% 20% 40% 60% 80% 100% Dell HP Lenovo Sony 13-20 21-30 31-40 40+ Source: 1Jul,13 – 10 Jul,13 using Simplify360 Most people talking about the brands are Male and of age around 31-40 years old. Source:1Jul,13–10Jul,13using Simplify360
  • TECHNOLOGY WISE SHARE OF CHATTER 10 Laptop, Notebook, Ultrabook TabletsMobilePC Wearables 47% 11%12%20% 10% Source: 1Jul,13 – 10 Jul,13 using Simplify360 Most chatter was about Laptop products of these brands. Wearables stood as an emerging market.
  • TECHNOLOGY SHARE AMONG BRANDS 11 0% 20% 40% 60% 80% 100% Laptop PC Phone Tablet Wearable Desktop Notebook Ultrabook Dell HP Lenovo Sony Source: 1Jul,13 – 10 Jul,13 using Simplify360 It can be observed that Lenovo has consistency across different technology beside the wearables, where we see the dominance of Dell. Its due to their recent news buzz around their entry into the wearable device market. Sony dominates the Phone/Mobile buzz share and almost zero elsewhere. Whereas HP has negligible presence in all area.
  • BRAND ATTRIBUTES 12 0 200 400 600 800 RAM Touch Screen Monitor Battery Keyboard Wireless Design Bluetooth CPU Dell Lenovo Sony We can observe that there are hardly any buzz around the different aspects of PC/ Tablets/Laptops for Sony. HP has almost negligible presence. On the other hand we can see that for Lenovo people are talking about its Touch technology and more Dell its their monitor. Beside these, RAM equally talked about both Dell and Lenovo. People are talking about battery more for Dell than Lenovo. Hardly any buzz around design. Source: 1Jul,13 – 10 Jul,13 using Simplify360
  • OPERATING SYSTEM SOCIAL CHATTER 13 0% 20% 40% 60% 80% 100% Windows Linux Android IOS Dell HP Lenovo Sony In terms of buzz around operating system, 68% of share is that of Windows, 25% about Android, 6% around iOS and remaining 1% around Linux. Among these OS, Dell has more buzz around Windows, whereas Lenovo has around Android. Source: 1Jul,13 – 10 Jul,13 using Simplify360
  • CHATTER AROUND LENOVO PRODUCTS 14
  • WORD CLOUD AROUND THINKPAD HELIX 15
  • 16 THINKPAD HELIX WAS MOSTLY TALKED FOR ITS REVIEW SINCE IT WAS LAUNCHED 6 MONTHS BACK AT CES.
  • WORD CLOUD AROUND LENOVO IDEAPAD YOGA 17
  • LENOVO IDEAPAD YOGA BUZZ CONSISTED OF REVIEWS AND QUERIES 18
  • SIMPLIFY360 SAMPLE CONVERSATIONS AROUND LENOVO IDEAPAD YOGA ü  Where I can find camera in lenovo ideapad? ü  Playing w/ my new Lenovo IdeaPad U310. Decent "ultrabook" for my trip. 1st time using Windows 8!! #pleasedontdieonme ü  Lenovo Ideapad us3 10 it's good for games like Minecraft? ü  this Lenovo Ideapad touch is nice ü  I have found my back-up if I can't get an alienware... the lenovo Ideapad y500 or y510p with dual GT750s! Which I think is pretty great! ü  @colodner Thats what I got:) the Lenovo ideapad. If that's it then I would highly recommend it! ü  @jtf107 it is a Lenovo ideapad. its touchscreen. I love it. ü  @amys_bus_ticket It's a Lenovo IdeaPad Yoga. 13", thin & lightweight, keyboard flips around to the back so it's like a tablet. Really cool. SlideNo.19
  • SIMPLIFY360 SUMMARY The report shows that in terms of buzz Lenovo is below Dell and Sony, but it is consistent across different social media profiles. Most chatter for Dell was about its entry into wearable device tech, whereas for Sony it was around its mobile device market. Most of the chatter is concerned with the reviews of the product and discussion on its different features and functionality. Among all the other brands, DELL stood as one of the only brand closely associated with Lenovo. SlideNo.20
  • THANK YOU WWW.SIMPLIFY360.COM REQUEST FOR DEMO CONTACT@SIMPLIFY360.COM