Global Top 10
Pharma Companies
on Social Media
JANUARY, 2014
Key findings

• Johnson & Johnson is the most social
Pharma company in the world followed
by Glaxo Smith Kline and Pfizer....
TOP 10 MOST SOCIAL PHARMA COMPANIES
Rank Company name

Simplify360
Score

1 Johnson & Johnson

82

2 Glaxo Smith Kline

77...
PARAMETER WISE BREAKUP OF SCORES
Rank Company Name
1
2
3
4
5
6
7
8
9
10

Johnson
& Johnson
Merck & Co
Glaxo Smith
Kline
Pf...
JOHNSON & JOHNSON IS THE MOST MENTIONED BRAND
0

Johnson & Johnson
Merck & Co
Glaxo Smith Kline
Pfizer
Novartis
Sanofi
Ast...
In terms of SM mentions, Market in the state of Oligopoly

2%

1%
2%

1% 1% 0%
0%
1%
Johnson & Johnson

2%

Merck & Co

19...
JOHNSON & JOHNSON IS THE MOST TWEETED
No. of mentions on Twitter, January 2014
Thousands

Johnson & Johnson
Bayer
Pfizer
E...
PFIZER, LILLY MOST FOLLOWED ON TWITTER
9000

8000
Size of the bubble
represents the number
of followers

7000

Tweets made...
BAYER IS A CLEAR LEADER IN FACEBOOK
Bayer has highly active fan base and at the same time a very high fan base.

No. of pe...
Share of fans in Facebook
Bayer and Johnson & Johnson combined constitutes 70% of the Industry’s fan base.

7%

6%

Bayer
...
Methodology
Simplify360’s proprietary listening tool is used
for collecting the data and counting the
number of mentions f...
Simplify360 – The Leader of Social Business Intelligence

 Most admired brand for Social Media Research on Slideshare
 T...
Social Business
Intelligence
Simplify360 is the leading social business intelligence.

Offerings include:
• Social Marketi...
Leaders use Simplify360

Clients

Partners

Worldwide

Brazil and LatAM

USA

Singapore & India

Saudi Arabia

Worldwide
THANK YOU
CONNECT WITH US
Johnson & Johnson Top Pharma Company in Social Media,  GSK and Pfizer follow
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Johnson & Johnson Top Pharma Company in Social Media, GSK and Pfizer follow

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Key Findings:

Johnson & Johnson is the most social Pharma company in the world followed by Glaxo Smith Kline and Pfizer.
Johnson & Johnson is the most mentioned brand on social media.
Bayer has the most active and the highest fan base on Facebook. As a result Bayer is ranked no. 1 on Facebook among all competitors.
Pfizer scored the highest on Twitter.

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Johnson & Johnson Top Pharma Company in Social Media, GSK and Pfizer follow

  1. 1. Global Top 10 Pharma Companies on Social Media JANUARY, 2014
  2. 2. Key findings • Johnson & Johnson is the most social Pharma company in the world followed by Glaxo Smith Kline and Pfizer. • Johnson & Johnson is the most mentioned brand on social media. • Bayer has the most active and the highest fan base on Facebook. As a result Bayer is ranked no. 1 on Facebook among all competitors. • Pfizer scored the highest on Twitter.
  3. 3. TOP 10 MOST SOCIAL PHARMA COMPANIES Rank Company name Simplify360 Score 1 Johnson & Johnson 82 2 Glaxo Smith Kline 77 3 Pfizer 76 4 Merck & Co 74 5 Novartis 69 6 Bayer 67 7 Eli Lilly & Co 56 8 Sanofi 51 9 AstraZeneca 49 10 Novo Nordisk 45
  4. 4. PARAMETER WISE BREAKUP OF SCORES Rank Company Name 1 2 3 4 5 6 7 8 9 10 Johnson & Johnson Merck & Co Glaxo Smith Kline Pfizer Novartis Sanofi AstraZeneca Bayer Eli Lilly & Co Amgen Buzz Score Rank Company Name Facebook Score Rank Company Name Twitter Score 95 89 1 2 Bayer Novo Nordisk 84 79 1 2 Pfizer Eli Lilly & Co 91 85 84 79 74 68 63 58 53 47 3 4 5 6 7 8 9 10 Glaxo Smith Kline Johnson & Johnson Pfizer Novartis Roche Holding Abbott Laboratories Boehringer-Ingelheim Eli Lilly & Co 59 54 54 47 44 40 40 39 3 4 5 6 7 8 9 10 Bayer Novartis Glaxo Smith Kline Johnson & Johnson Roche Holding Merck & Co Bristol-Myers Squibb Boehringer-Ingelheim 77 76 72 69 68 64 53 42 FINAL INDEX IS A FUNCTION OF BUZZ SCORE, FACEBOOK SCORE AND TWITTER SCORE
  5. 5. JOHNSON & JOHNSON IS THE MOST MENTIONED BRAND 0 Johnson & Johnson Merck & Co Glaxo Smith Kline Pfizer Novartis Sanofi AstraZeneca Bayer Eli Lilly & Co Amgen Novo Nordisk Roche Holding Abbott Laboratories Bristol-Myers Squibb Boehringer-Ingelheim Astellas Daiichi-Sankyo UCB 5,000 10,000 15,000 20,000 25,000 21,094 14,864 14,127 12,022 10,648 10,357 6,760 4,701 3,381 2,577 2,091 1,711 1,592 1,543 1,349 679 343 151 Social media mentions of the top Pharma companies, January 2014
  6. 6. In terms of SM mentions, Market in the state of Oligopoly 2% 1% 2% 1% 1% 0% 0% 1% Johnson & Johnson 2% Merck & Co 19% Glaxo Smith Kline 3% Pfizer Novartis 4% Sanofi AstraZeneca 6% Bayer Eli Lilly & Co 14% Amgen Novo Nordisk 9% Roche Holding Abbott Laboratories Bristol-Myers Squibb Boehringer-Ingelheim 10% 13% Astellas Daiichi-Sankyo 11% UCB Top 4 companies cover 56% of the buzz. This shows a case of oligopoly. * This is considering only a subset of companies so actual data considering all Pharma companies may vary. Still top 4 companies covering 56% is a case of concern for others.
  7. 7. JOHNSON & JOHNSON IS THE MOST TWEETED No. of mentions on Twitter, January 2014 Thousands Johnson & Johnson Bayer Pfizer Eli Lilly & Co Merck & Co Glaxo Smith Kline Novartis Boehringer-Ingelheim Roche Holding Sanofi Abbott Laboratories Bristol-Myers Squibb Novo Nordisk Amgen AstraZeneca Astellas UCB Daiichi-Sankyo 1.184 1.101 0.911 0.896 0.836 0.753 0.689 0.628 0.596 0.383 0.364 0.25 0.183 0.169 0.112 0.073 0.048 0.015
  8. 8. PFIZER, LILLY MOST FOLLOWED ON TWITTER 9000 8000 Size of the bubble represents the number of followers 7000 Tweets made 6000 5000 4000 3000 2000 1000 0 0 500 1000 1500 Following Count 2000 2500 3000
  9. 9. BAYER IS A CLEAR LEADER IN FACEBOOK Bayer has highly active fan base and at the same time a very high fan base. No. of people engaged on Facebook 24000 Facebook engagement quadrant, January 2014 Pharmaceutical Industry, Global, Source: Simplify360 19000 Leaders 14000 9000 4000 -1000 0% 1% 1% 2% 2% 3% %ge of fans engaged *Bubble size represents number of fans 3% 4% 4% 5%
  10. 10. Share of fans in Facebook Bayer and Johnson & Johnson combined constitutes 70% of the Industry’s fan base. 7% 6% Bayer 5% 5% 34% Johnson & Johnson Novo Nordisk Pfizer 2% 2% 1% Glaxo Smith Kline 1% 1% Boehringer-Ingelheim Novartis Abbott Laboratories Roche Holding 1% 0% AstraZeneca Merck & Co Sanofi 35% Eli Lilly & Co Pareto Rule true here. 4 firms cover almost 87% of the fan base. Other companies need to pull up their sleeves and fight back.
  11. 11. Methodology Simplify360’s proprietary listening tool is used for collecting the data and counting the number of mentions for each company. The parameters considered for Twitter and Facebook were also gathered through Simplify360. A total of 20 global companies were considered in the analysis.
  12. 12. Simplify360 – The Leader of Social Business Intelligence  Most admired brand for Social Media Research on Slideshare  Top 10 Product Technology Company by TechSparks 2010  Listed amongst TOP 10 SMM tools by PR2020 and SocialMedia8
  13. 13. Social Business Intelligence Simplify360 is the leading social business intelligence. Offerings include: • Social Marketing Suite for agencies • Social Contact Centre for BPOs • Social Command Centre for Enterprises We enable businesses to perform Online Reputation Management, Customer Service, Community Management, Social Media Research & Brand Auditing; Online Sales Lead Generation, and Consumer Sentiment Analysis. www.simplify360.com
  14. 14. Leaders use Simplify360 Clients Partners Worldwide Brazil and LatAM USA Singapore & India Saudi Arabia Worldwide
  15. 15. THANK YOU CONNECT WITH US

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