Key Highlights of the report:
HDFC bank has overtaken Yes bank in the month of June on social media. HDFC bank performs the best on social media followed by ICICI Bank. Yes Bank was the most social bank in May.
AXIS Bank & ICICI Bank fared the best on Facebook. They have the highest Facebook score of 92 & 90 respectively, but they did not do exceptionally well on Twitter.
Yes Bank has achieved the highest score on Twitter in the last month. This could be because of their Twitter campaigns around the World cup that fetched them visibility on the platform.
Standard Chartered and Citibank India don’t have Twitter handles specifically for India. Their scores are determined only by their Facebook activities. This is the reason for their low score compared to other banks.
ICICI Bank, AXIS Bank & HDFC led the industry in terms of Facebook fans over the last three months, However Facebook page of SBI Bank has the highest growth in fans over the last three months