HDFC overtakes Yes Bank and ICICI in June 2014
 

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HDFC overtakes Yes Bank and ICICI in June 2014

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Key Highlights of the report: ...

Key Highlights of the report:

HDFC bank has overtaken Yes bank in the month of June on social media. HDFC bank performs the best on social media followed by ICICI Bank. Yes Bank was the most social bank in May.

AXIS Bank & ICICI Bank fared the best on Facebook. They have the highest Facebook score of 92 & 90 respectively, but they did not do exceptionally well on Twitter.

Yes Bank has achieved the highest score on Twitter in the last month. This could be because of their Twitter campaigns around the World cup that fetched them visibility on the platform.

Standard Chartered and Citibank India don’t have Twitter handles specifically for India. Their scores are determined only by their Facebook activities. This is the reason for their low score compared to other banks.

ICICI Bank, AXIS Bank & HDFC led the industry in terms of Facebook fans over the last three months, However Facebook page of SBI Bank has the highest growth in fans over the last three months

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HDFC overtakes Yes Bank and ICICI in June 2014 Presentation Transcript

  • 1. Top Banks on Social Media (India) June, 2014
  • 2. HIGHLIGHTS: • HDFC bank has overtaken Yes bank in the month of June on social media. HDFC bank performs the best on social media followed by ICICI Bank. Yes Bank was the most social bank in May. • AXIS Bank & ICICI Bank fared the best on Facebook. They have the highest Facebook score of 92 & 90 respectively, but they did not do exceptionally well on Twitter. • Yes Bank has achieved the highest score on Twitter in the last month. This could be because of their Twitter campaigns around the World cup that fetched them visibility on the platform. • Standard Chartered and Citibank India don’t have Twitter handles specifically for India. Their scores are determined only by their Facebook activities. This is the reason for their low score compared to other banks. • ICICI Bank, AXIS Bank & HDFC led the industry in terms of Facebook fans over the last three months, However Facebook page of SBI Bank has the highest growth in fans over the last three months
  • 3. Ran k Company name SSI SCORE (June’14) SSI SCORE (May’14) 1 HDFC Bank 80 68 2 ICICI Bank 77 76 3 Yes Bank 66 89 4 Axis Bank 65 58 5 Kotak Mahindra Bank 45 45 6 SBI Bank 43 32 7 IDBI Bank 34 39 8 Citibank India 24 25 9 Standard Chartered Bank India 15 19 MOST SOCIAL BANKS (INDIA) SSI refers to Simplify360 Social Index. Arrow indicate increase/decrease in scores compared to previous month
  • 4. PARAMETER WISE BREAKUP OF SCORES Final index is a function of Buzz score, Facebook score and Twitter score BANK BUZZ SCORE FACEBOOK SCORE TWITTER SCORE OVERALL SCORE HDFC Bank 92 67 68 80 ICICI Bank 83 90 50 77 Yes Bank 58 67 82 66 Axis Bank 67 92 36 65 Kotak Mahindra Bank 42 33 65 45 SBI Bank 50 33 40 43 IDBI Bank 33 42 26 34 Citibank India 25 45 0 24 Standard Chartered (India) 17 25 0 15
  • 5. 5,780 14,307 4,933 4,251 1,393 492 407 16,801 22,696 4,902 16,256 3,468 2,967 928 16,379 6,150 8,962 18,876 2,751 2,846 5,665 ICICI Yes Bank Axis Bank HDFC IDBI Kotak Mahindra SBI April '14 May '14 SOCIAL MEDIA BUZZ OF BANKS IN THE LAST 3 MONTHS
  • 6. EARNED VS OWNED MEDIA BREAKUP 9,313 8,431 1,686 3,867 1,231 2,467 2,049 273 010,00020,00030,00040,000 Earned media 7,066 10,445 4,464 5,095 1,615 3,198 702 497 0 2,000 4,000 6,000 8,000 10,000 12,000 Owned Media Share of mentions of brands on social media (Owned media and earned media breakup), June 2014
  • 7. HDFC BANK HAS THE HIGHEST SHARE OF VOICE 30% 26% 14% 10% 9% 5% 4% HDFC ICICI Axis Bank Yes Bank SBI Kotak Mahindra IDBI Citibank India Standard Chartered India Share of mentions of brands on social media (Owned + earned media), June 2014 In terms of social media mentions, Top 3 firms cover 70% of the buzz
  • 8. 0 5,000 10,000 15,000 20,000 25,000 30,000 35,000 40,000 45,000 50,000 0 500,000 1,000,000 1,500,000 2,000,000 2,500,000 3,000,000 ICICI BANK, AXIS BANK & HDFC BANK WERE THE LEADERS ON FACEBOOK Performance of Indian banks on Facebook, June 2014 Bank Industry, India, Source: Simplify360 Size of the bubble represents the percentage of engaged fans to the total fans on the page LEADERS PEOPLETALKINGABOUT NO. OF FANS
  • 9. 2,936,483 629,304 2,363,846 2,219,241 801,044 203,611 86,679 281,962 582,438 2,966,191 872,719 2,405,310 2,221,303 801,216 208,493 290,661 287,127 585,736 3,009,989 927,298 2,505,718 2,231,151 811,217 221,399 306,863 300,675 594,357 April '14 May '14 FACEBOOK FANS GROWTH IN THE LAST 3 MONTHS
  • 10. ICICI BANK HAS THE HIGHEST SHARE OF FANS ON FACEBOOK 28% 23%20% 9% 7% 5% 3% 3% 2% ICICI Axis Bank HDFC Yes Bank IDBI Citibank India SBI Share of fans on Facebook, June 2014
  • 11. Size of the bubble represents the number of tweets sent from the official twitter handle YES BANK IS THE UNDISPUTED LEADER ON TWITTER LEADERS 0 1,000 2,000 3,000 4,000 5,000 6,000 7,000 8,000 0 50,000 100,000 150,000 200,000 250,000 Mentions Followers Performance of Indian banks on Twitter, June 2014 Bank Industry, India, Source: Simplify360
  • 12. 13,562 166,126 7,862 13,336 10,960 100,111 2,416 13,857 204,797 8,065 13,536 11,002 100,057 6,421 14,362 211,289 8,727 14,475 10,714 100,034 11,681 ICICI Yes Bank Axis Bank HDFC IDBI Kotak Mahindra SBI April '14 May '14 TWITTER FOLLOWERS IN THE LAST 3 MONTHS
  • 13. Methodology Simplify360’s proprietary listening tool is used for collecting the data and counting the number of mentions for each company. The parameters considered for Twitter and Facebook were also gathered through Simplify360. For brands having multiple Twitter profiles their main official account is taken into consideration. Total 9 banks were considered in the analysis. A total of 62 thousands social media conversations analyzed in June. Geography considered: India Period of analysis: June 1 to June 30, 2014
  • 14. Simplify360 – The Leader of Social Business Intelligence  Most admired brand for Social Media Research on Slideshare  Top 10 Product Technology Company by TechSparks 2010  Listed amongst TOP 10 SMM tools by PR2020 and SocialMedia8
  • 15. Social Business Intelligence www.simplify360.com Simplify360 is the leading social business intelligence firm. Offerings include: •Social Marketing Suite for agencies •Social Contact Centre for BPOs •Social Command Centre for Enterprises We enable businesses to perform Online Reputation Management, Customer Service, Community Management, Social Media Research & Brand Auditing; Online Sales Lead Generation, and Consumer Sentiment Analysis.
  • 16. Leaders use Simplify Clients Partners Worldwide Brazil and LatAM Saudi Arabia USA Worldwide Singapore & India
  • 17. THANK YOU CONNECT WITH US