How we got more than 700 mentions on twitter  in less than 2 hours?
 

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How we got more than 700 mentions on twitter in less than 2 hours? Its about a case study of Twitter campaign which Simplify360 had successfully run on Twitter. It demonstrates about tips and tricks ...

How we got more than 700 mentions on twitter in less than 2 hours? Its about a case study of Twitter campaign which Simplify360 had successfully run on Twitter. It demonstrates about tips and tricks on running Twitter Contest.

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How we got more than 700 mentions on twitter in less than 2 hours? Presentation Transcript

  • 1. How we got more than700 mentions on twitterin less than 2 hours?
  • 2. Lets face it..How hard can it be?
  • 3. 700 mentions in 2 hours isnot a joke….
  • 4. After all,You have to think from thePOV of your…..
  • 5. What engaging on twitterlooks like?
  • 6. What it actually is…
  • 7. If we do some math.. The cost forcreating such buzz, you will haveto spend some cool $$$$...
  • 8. If we do some math.. The cost forcreating such buzz, you will haveto spend some cool $$$$...Not to mention,Twitter Ads are quite expensive..And you might not even haveaccess to it 
  • 9. Honestly,Twitter isnot as easyasFacebook !!
  • 10. Few problems that we see !
  • 11. 1. Not very social
  • 12. 1. Not very social2. Too much marketingmessages
  • 13. 1. Not very social2. Too much marketingmessages3. Not very innovative in theircampaigns..
  • 14. Why brands struggle tocreate a following ?
  • 15. Because they onlyhear,they don’t listen…
  • 16. Also many communitymanagers crib about…
  • 17. That’s right, you have tomake sense, …
  • 18. Focus onContext,Not justonContent…
  • 19. Why Twitter Contests?
  • 20. Drive traffic or user actions
  • 21. Drive traffic or user actionsEngage followers & customers
  • 22. Drive traffic or user actionsEngage followers & customersGather feedback
  • 23. And Yes….To Acquire followers
  • 24. So when people tweet themost?
  • 25. Image Courtesy – Jeff Bullas
  • 26. So how we did it? And whatcan you learn from it?
  • 27. Campaign : Twitter NinjasDay and Time: Friday Noon
  • 28. Twitter Contest Recipe!
  • 29. #1Clearly Define YourContest Parameters and Rules
  • 30. Relevant Prize forTarget AudienceEasy to Understand Call toAction for users toparticipateUsers Informed aboutthe guidelinesContestLanding Page
  • 31. #2Establishing MeasurementProcedures
  • 32. Establishing Measurement ProceduresConsistent campaign measuring and reporting is an integral part of any social mediacampaign, but it is especially important with Twitter contests.Be sure to establish a measurement procedure before the contest launches and establishbenchmarks, or you might also miss out on crucial data.Figure Above: Simplify360 Analytics Dashboard.
  • 33. #3Activation of Hash Tag
  • 34. TeaserTweetsPenultimateTweet
  • 35. #4Let some of the key influencerson your timeline know about it.Request them to RT.
  • 36. Contest is on…………
  • 37. #5Mix some fun and wit
  • 38. Mix some fun and wit in your tweets!Craft funny and witty filler tweets for keeping the momentumgoing!(c) Copyrights 2013 InRev Systemswww.simplify360.com
  • 39. #6Contest Closure
  • 40. (c) Copyrights 2013 InRev Systemswww.simplify360.com
  • 41. #7Publicly announce the winner whilehighlighting the achievement !
  • 42. (c) Copyrights 2013 InRev Systemswww.simplify360.com
  • 43. Fantastic Numbers 60 genuine followers, 739 mentions, Influence scorejumpedfrom 44 to 50
  • 44. For Details, Visit -http://simplify360.com/http://simplify360.com/blog/http://www.facebook.com/simplify360@simplify360Thank You!(c) Copyrights 2013 Simplify360www.simplify360.com
  • 45. Image Credits;empowernetwork.combeyond8bit.comyowchuan (meshio.com)dmnews.comDemetri MartinSchulzindigocoach.netpostadvertising.comWikimedia commonscazeriney.wordpress.commbahighway.commeinlilapark.blogspot.in