How we got more than700 mentions on twitterin less than 2 hours?
Lets face it..How hard can it be?
700 mentions in 2 hours isnot a joke….
After all,You have to think from thePOV of your…..
What engaging on twitterlooks like?
What it actually is…
If we do some math.. The cost forcreating such buzz, you will haveto spend some cool $$$$...
If we do some math.. The cost forcreating such buzz, you will haveto spend some cool $$$$...Not to mention,Twitter Ads are...
Honestly,Twitter isnot as easyasFacebook !!
Few problems that we see !
1. Not very social
1. Not very social2. Too much marketingmessages
1. Not very social2. Too much marketingmessages3. Not very innovative in theircampaigns..
Why brands struggle tocreate a following ?
Because they onlyhear,they don’t listen…
Also many communitymanagers crib about…
That’s right, you have tomake sense, …
Focus onContext,Not justonContent…
Why Twitter Contests?
Drive traffic or user actions
Drive traffic or user actionsEngage followers & customers
Drive traffic or user actionsEngage followers & customersGather feedback
And Yes….To Acquire followers
So when people tweet themost?
Image Courtesy – Jeff Bullas
So how we did it? And whatcan you learn from it?
Campaign : Twitter NinjasDay and Time: Friday Noon
Twitter Contest Recipe!
#1Clearly Define YourContest Parameters and Rules
Relevant Prize forTarget AudienceEasy to Understand Call toAction for users toparticipateUsers Informed aboutthe guideline...
#2Establishing MeasurementProcedures
Establishing Measurement ProceduresConsistent campaign measuring and reporting is an integral part of any social mediacamp...
#3Activation of Hash Tag
TeaserTweetsPenultimateTweet
#4Let some of the key influencerson your timeline know about it.Request them to RT.
Contest is on…………
#5Mix some fun and wit
Mix some fun and wit in your tweets!Craft funny and witty filler tweets for keeping the momentumgoing!(c) Copyrights 2013 ...
#6Contest Closure
(c) Copyrights 2013 InRev Systemswww.simplify360.com
#7Publicly announce the winner whilehighlighting the achievement !
(c) Copyrights 2013 InRev Systemswww.simplify360.com
Fantastic Numbers 60 genuine followers, 739 mentions, Influence scorejumpedfrom 44 to 50
For Details, Visit -http://simplify360.com/http://simplify360.com/blog/http://www.facebook.com/simplify360@simplify360Than...
Image Credits;empowernetwork.combeyond8bit.comyowchuan (meshio.com)dmnews.comDemetri MartinSchulzindigocoach.netpostadvert...
How we got more than 700 mentions on twitter  in less than 2 hours?
How we got more than 700 mentions on twitter  in less than 2 hours?
How we got more than 700 mentions on twitter  in less than 2 hours?
How we got more than 700 mentions on twitter  in less than 2 hours?
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How we got more than 700 mentions on twitter in less than 2 hours?

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How we got more than 700 mentions on twitter in less than 2 hours? Its about a case study of Twitter campaign which Simplify360 had successfully run on Twitter. It demonstrates about tips and tricks on running Twitter Contest.

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How we got more than 700 mentions on twitter in less than 2 hours?

  1. 1. How we got more than700 mentions on twitterin less than 2 hours?
  2. 2. Lets face it..How hard can it be?
  3. 3. 700 mentions in 2 hours isnot a joke….
  4. 4. After all,You have to think from thePOV of your…..
  5. 5. What engaging on twitterlooks like?
  6. 6. What it actually is…
  7. 7. If we do some math.. The cost forcreating such buzz, you will haveto spend some cool $$$$...
  8. 8. If we do some math.. The cost forcreating such buzz, you will haveto spend some cool $$$$...Not to mention,Twitter Ads are quite expensive..And you might not even haveaccess to it 
  9. 9. Honestly,Twitter isnot as easyasFacebook !!
  10. 10. Few problems that we see !
  11. 11. 1. Not very social
  12. 12. 1. Not very social2. Too much marketingmessages
  13. 13. 1. Not very social2. Too much marketingmessages3. Not very innovative in theircampaigns..
  14. 14. Why brands struggle tocreate a following ?
  15. 15. Because they onlyhear,they don’t listen…
  16. 16. Also many communitymanagers crib about…
  17. 17. That’s right, you have tomake sense, …
  18. 18. Focus onContext,Not justonContent…
  19. 19. Why Twitter Contests?
  20. 20. Drive traffic or user actions
  21. 21. Drive traffic or user actionsEngage followers & customers
  22. 22. Drive traffic or user actionsEngage followers & customersGather feedback
  23. 23. And Yes….To Acquire followers
  24. 24. So when people tweet themost?
  25. 25. Image Courtesy – Jeff Bullas
  26. 26. So how we did it? And whatcan you learn from it?
  27. 27. Campaign : Twitter NinjasDay and Time: Friday Noon
  28. 28. Twitter Contest Recipe!
  29. 29. #1Clearly Define YourContest Parameters and Rules
  30. 30. Relevant Prize forTarget AudienceEasy to Understand Call toAction for users toparticipateUsers Informed aboutthe guidelinesContestLanding Page
  31. 31. #2Establishing MeasurementProcedures
  32. 32. Establishing Measurement ProceduresConsistent campaign measuring and reporting is an integral part of any social mediacampaign, but it is especially important with Twitter contests.Be sure to establish a measurement procedure before the contest launches and establishbenchmarks, or you might also miss out on crucial data.Figure Above: Simplify360 Analytics Dashboard.
  33. 33. #3Activation of Hash Tag
  34. 34. TeaserTweetsPenultimateTweet
  35. 35. #4Let some of the key influencerson your timeline know about it.Request them to RT.
  36. 36. Contest is on…………
  37. 37. #5Mix some fun and wit
  38. 38. Mix some fun and wit in your tweets!Craft funny and witty filler tweets for keeping the momentumgoing!(c) Copyrights 2013 InRev Systemswww.simplify360.com
  39. 39. #6Contest Closure
  40. 40. (c) Copyrights 2013 InRev Systemswww.simplify360.com
  41. 41. #7Publicly announce the winner whilehighlighting the achievement !
  42. 42. (c) Copyrights 2013 InRev Systemswww.simplify360.com
  43. 43. Fantastic Numbers 60 genuine followers, 739 mentions, Influence scorejumpedfrom 44 to 50
  44. 44. For Details, Visit -http://simplify360.com/http://simplify360.com/blog/http://www.facebook.com/simplify360@simplify360Thank You!(c) Copyrights 2013 Simplify360www.simplify360.com
  45. 45. Image Credits;empowernetwork.combeyond8bit.comyowchuan (meshio.com)dmnews.comDemetri MartinSchulzindigocoach.netpostadvertising.comWikimedia commonscazeriney.wordpress.commbahighway.commeinlilapark.blogspot.in
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