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How we got more than 700 mentions on twitter in less than 2 hours?

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How we got more than 700 mentions on twitter in less than 2 hours? Its about a case study of Twitter campaign which Simplify360 had successfully run on Twitter. It demonstrates about tips and tricks …

How we got more than 700 mentions on twitter in less than 2 hours? Its about a case study of Twitter campaign which Simplify360 had successfully run on Twitter. It demonstrates about tips and tricks on running Twitter Contest.

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  • 1. How we got more than700 mentions on twitterin less than 2 hours?
  • 2. Lets face it..How hard can it be?
  • 3. 700 mentions in 2 hours isnot a joke….
  • 4. After all,You have to think from thePOV of your…..
  • 5. What engaging on twitterlooks like?
  • 6. What it actually is…
  • 7. If we do some math.. The cost forcreating such buzz, you will haveto spend some cool $$$$...
  • 8. If we do some math.. The cost forcreating such buzz, you will haveto spend some cool $$$$...Not to mention,Twitter Ads are quite expensive..And you might not even haveaccess to it 
  • 9. Honestly,Twitter isnot as easyasFacebook !!
  • 10. Few problems that we see !
  • 11. 1. Not very social
  • 12. 1. Not very social2. Too much marketingmessages
  • 13. 1. Not very social2. Too much marketingmessages3. Not very innovative in theircampaigns..
  • 14. Why brands struggle tocreate a following ?
  • 15. Because they onlyhear,they don’t listen…
  • 16. Also many communitymanagers crib about…
  • 17. That’s right, you have tomake sense, …
  • 18. Focus onContext,Not justonContent…
  • 19. Why Twitter Contests?
  • 20. Drive traffic or user actions
  • 21. Drive traffic or user actionsEngage followers & customers
  • 22. Drive traffic or user actionsEngage followers & customersGather feedback
  • 23. And Yes….To Acquire followers
  • 24. So when people tweet themost?
  • 25. Image Courtesy – Jeff Bullas
  • 26. So how we did it? And whatcan you learn from it?
  • 27. Campaign : Twitter NinjasDay and Time: Friday Noon
  • 28. Twitter Contest Recipe!
  • 29. #1Clearly Define YourContest Parameters and Rules
  • 30. Relevant Prize forTarget AudienceEasy to Understand Call toAction for users toparticipateUsers Informed aboutthe guidelinesContestLanding Page
  • 31. #2Establishing MeasurementProcedures
  • 32. Establishing Measurement ProceduresConsistent campaign measuring and reporting is an integral part of any social mediacampaign, but it is especially important with Twitter contests.Be sure to establish a measurement procedure before the contest launches and establishbenchmarks, or you might also miss out on crucial data.Figure Above: Simplify360 Analytics Dashboard.
  • 33. #3Activation of Hash Tag
  • 34. TeaserTweetsPenultimateTweet
  • 35. #4Let some of the key influencerson your timeline know about it.Request them to RT.
  • 36. Contest is on…………
  • 37. #5Mix some fun and wit
  • 38. Mix some fun and wit in your tweets!Craft funny and witty filler tweets for keeping the momentumgoing!(c) Copyrights 2013 InRev Systemswww.simplify360.com
  • 39. #6Contest Closure
  • 40. (c) Copyrights 2013 InRev Systemswww.simplify360.com
  • 41. #7Publicly announce the winner whilehighlighting the achievement !
  • 42. (c) Copyrights 2013 InRev Systemswww.simplify360.com
  • 43. Fantastic Numbers 60 genuine followers, 739 mentions, Influence scorejumpedfrom 44 to 50
  • 44. For Details, Visit -http://simplify360.com/http://simplify360.com/blog/http://www.facebook.com/simplify360@simplify360Thank You!(c) Copyrights 2013 Simplify360www.simplify360.com
  • 45. Image Credits;empowernetwork.combeyond8bit.comyowchuan (meshio.com)dmnews.comDemetri MartinSchulzindigocoach.netpostadvertising.comWikimedia commonscazeriney.wordpress.commbahighway.commeinlilapark.blogspot.in