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How to Generate Leads in 2014

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Simple ways to generate leads for Sales. The best Marketing Approach for 2014 that talks about importance of Content Marketing, and talks about ways to implement and measure the work. …

Simple ways to generate leads for Sales. The best Marketing Approach for 2014 that talks about importance of Content Marketing, and talks about ways to implement and measure the work.
The presentation also provides insight in building a scalable Content Marketing Team and KPIs to measure.

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  • @thalooti In managing you can anticipate. I miss only a summary of the presentation because it was too long.
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  • Great job.... :)
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  • @simplify360 I agree that the conversion from lead to sale is higher for content marketing than paid media. However, when ROI tracking is in place, paid media can be scaled to alarming levels and that is a serious advantage. I am a writer myself and love content marketing, but I'd never make the silly mistake of ignoring paid media.
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  • @anthonycrasto64 Thanks Anthony :)
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  • @kishoredharma Thanks for the comment. We agree that paid media is not completely useless but its relevance is decreasing day by day. We all like to see value being added and not bombarded with ads that adds nothing.
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Transcript

  • 1. HOW TO GENERATE LEADS IN 2014 ?
  • 2. IN THE END, ITS ALL ABOUT BUSINESS AND HOW TO GET NEW CUSTOMERS
  • 3. MOBILE, TABLET, HTML5, BIG DATA, RESPONSIVE, PREDICTIVE, .. ALL THESE BIG WORDS WILL MEAN NOTHING IF THEY CAN’T HELP YOU BUILD YOUR BUSINESS.
  • 4. SO, HOW CAN YOU GET NEW CUSTOMERS?
  • 5. BANNER ADS, PPC, RETARGETING, SOCIAL ADS, SPONSORED POST, MOBILE ADS, PROMOTED TWEETS ???
  • 6. ADS ARE NOT ONLY OLD SCHOOL, THEY ARE ALSO BAD SCHOOL.
  • 7. LETS LOOK AT FACTS !!!
  • 8. Source: relaborate.com/blog
  • 9. CONTENT MARKETING IS THE ONLY STRATEGY THAT WILL PREVAIL IN 2014.
  • 10. HOW CAN YOU GET STARTED WITH CONTENT MARKETING?
  • 11. GOOD QUESTION.
  • 12. IT MEANS YOU ARE CONVINCED! LETS MOVE AHEAD.
  • 13. GRAB YOUR NOTEPAD AND JOT DOWN THESE POINTS
  • 14. NOW, WEAR A HAT OF A PUBLISHER! 
  • 15. REMINDER: HAVE YOU GOT YOUR NOTEBOOK BY YOUR SIDE?
  • 16. IN 2014, EVERY COMPANY IS GOING TO BE A MEDIA COMPANY.
  • 17. SO, YOU SHOULD HAVE AN EDITORIAL TEAM IN PLACE.
  • 18. BEFORE WE GET INTO THE DETAILS, LETS UNDERSTAND THE ANATOMY OF CONTENT MARKETING.
  • 19. Source: Kunocreative
  • 20. Source: http://www.contentmarketingexperience.com
  • 21. NOW LETS UNDERSTAND HOW TO CREATE RIGHT CONTENT. HOPING YOU HAVE YOUR NOTEBOOK BY YOUR SIDE.
  • 22. 1. WHO ARE YOU WRITING FOR? GET YOUR TARGET AUDIENCE IN YOUR MIND.
  • 23. 2. WHAT IS YOUR CUSTOMER’S PERSONA? SKETCH OUT YOUR CUSTOMER’S PROFILE IN DETAIL.
  • 24. 3. WHAT COMMON PROBLEMS YOUR CUSTOMERS HAVE? MAKE A LIST OF FAQS FROM CUSTOMERS.
  • 25. 4. HOW CAN YOU KEEP YOUR CUSTOMER ENGAGED? LEARN TO TELL A STORY.
  • 26. 5. DO YOU HAVE A STRONG CALL TO ACTION? DON’T CREATE CONTENT WITHOUT A PURPOSE.
  • 27. AWESOME, NOW YOU ARE ON YOUR PATH TO BECOMING A CONTENT NINJA.
  • 28. IF YOU HAVEN’T STARTED NOTING THE POINTS IN YOUR NOTEBOOK, WE SUGGEST YOU SHOULD.
  • 29. BUT, THERE IS ONE MORE THING.
  • 30. HOW CAN YOU SCALE YOUR STRATEGY?
  • 31. CREATING ONE PIECE OF CONTENT IS NOT ENOUGH, YOU NEED A PROCESS.
  • 32. DO YOU KNOW WHO GETS IT RIGHT EVERY TIME?
  • 33. MEDIA COMPANY!!!
  • 34. THEY HAVE ALREADY MASTERED THE ART OF STORY TELLING.
  • 35. SO THE BEST THING TO DO IS LEARN THEIR METHODS AND DEVELOP YOUR OWN. J
  • 36. SO WHAT’S THEIR SECRETS?
  • 37. EDITORIAL CALENDAR WITH STRICT TIMELINE !
  • 38. MEDIA HOUSES HAVE A YEAR LONG CALENDAR WITH EVERY THEME PREDEFINED.
  • 39. CREATING A CALENDAR REQUIRES EXPERIENCE AND UNDERSTANDING OF YOUR INDUSTRY.
  • 40. GET YOUR EDITORIAL TEAM TO RESEARCH ON THE TRENDS AND GET YOURSELF A CALENDAR.
  • 41. STICK TO YOUR CALENDAR PLAN AND THE DEADLINES FOR EVERY CONTENT.
  • 42. THERE ARE LOTS OF TEMPLATES FOR A GOOD CONTENT EDITORIAL SHEET.
  • 43. SO LETS REVIEW WHAT WE LEARNT.
  • 44. NOTEBOOK !!!
  • 45. 1. HAVE A CLEAR AGENDA FOR YOUR CONTENT STRATEGY.
  • 46. 2. ASK YOUR CUSTOMER BASE ON REGULAR BASIS FOR FEEDBACK.
  • 47. 3. LOOK AT OTHER COMPETITOR’S STORIES AND LEARN WHAT THEY ARE DOING.
  • 48. 4. REVIEW YOUR CONTENT STRATEGY EVERY MONTH AND ITERATE.
  • 49. THERE IS ONE MORE QUESTION TO BE ANSWERED BEFORE WE FINISH.
  • 50. HOW CAN YOU MEASURE YOUR SUCCESS?
  • 51. HERE ARE SOME BASIC AND MOST IMPORTANT KPIS FOR YOUR CONTENT.
  • 52. 1. HOW MANY PEOPLE ARE SHARING YOUR CONTENT. (SHARES, LIKES, TWEET, RETWEET, REBLOG ETC)
  • 53. 2. HOW MANY PEOPLE ARE ENGAGED WITH YOUR CONTENT. (COMMENTS, REFERENCES)
  • 54. 3. WHAT IS THE TOTAL REACH OF YOUR CONTENT. (IMPRESSIONS, VIEWS, READS ETC)
  • 55. 4. WHAT IS THE TRAFFIC YOUR CONTENT IS DRIVING TO YOUR LANDING PAGES.
  • 56. 5. NUMBER OF LEADS COLLECTED FROM YOUR LANDING PAGES.
  • 57. IN ADDITION TO THIS, YOU CAN QUALITATIVELY CHECK THE QUALITY OF LEADS AND JUDGE YOUR CONTENT STRENGTH.
  • 58. JUST TO PROVE THAT AT SIMPLIFY360 WE EAT OUR OWN DOG FOOD. :D
  • 59. WE HAVE A DEDICATED CONTENT TEAM WHO WORK ON THE CALENDAR.
  • 60. THATS WHY WE ALWAYS HAVE LIST OF EBOOKS, PRESENTATIONS AND BLOGS ALWAYS IN THE PIPELINE TO BE DISTRIBUTED.
  • 61. WE ALSO SURVEY OUR USER BASE REGULARLY FOR THEIR FEEDBACK.
  • 62. HERE IS A SAMPLE OF ONE OF OUR SURVEY WHICH SHOWED INTERESTING INSIGHT FOR OUR CONTENT TEAM.
  • 63. Our subscribers read more ebooks on Laptops then on Tablets. Our subscribers read more on Saturdays and Mondays.
  • 64. PDF is the most popular format. Case Studies is the most read type of content.
  • 65. THERE IS ONE MORE SECRET TO SUCCESS OF SIMPLIFY360 :P THE BIGGEST SECRET I WOULD SAY
  • 66. WE USE OUR OWN TOOL SIMPLIFY360 TO MANAGE OUR CONTENT AND CAPTURE LEADS.
  • 67. THE BEST PART IS THAT EVERY LEAD CAPTURED CAN BE EASILY ASSIGNED TO OUR SALES TEAM.
  • 68. WE CAN EVEN TRANSFER LEADS TO SALES-FORCE FROM THE TOOL ITSELF.
  • 69. AWESOME ISN’T IT. 
  • 70. BUT THAT’S JUST THE TIP OF THE ICEBERG.
  • 71. WE EVEN USE THE TOOL TO BENCHMARK OUR CONTENT’S PERFORMANCE EVERYDAY WITH THE ANALYTICS ENGINE OF SIMPLIFY360.
  • 72. KNOW MORE ABOUT SIMPLIFY360. REQUEST FOR A DEMO.
  • 73. IN CASE YOU HAVE ANY DOUBT ABOUT US…
  • 74. Global Success Stories Global clients & partners use Simplify360 Global Partners 76
  • 75. Not really bragging but ya, FROST & SULLIVAN and NASSCOM has recognized us as a leader in Social Media Analytics. Read more about it
  • 76. THANK YOU CONNECT WITH US
  • 77. Image References : http://www.morguefile.com Content Reference: http://www.forbes.com/sites/jaysondemers/2013/08/14/how-tobecome-a-great-brand-journalist-to-augment-your-contentmarketing-strategy/ http://searchenginewatch.com/article/2297429/How-to-Build-YourFirst-Content-Marketing-Strategy