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HOW TO GENERATE

LEADS IN 2014 ?
IN THE END, ITS ALL ABOUT BUSINESS
AND HOW TO GET NEW CUSTOMERS
MOBILE, TABLET, HTML5, BIG DATA,
RESPONSIVE, PREDICTIVE, ..
ALL THESE BIG WORDS WILL MEAN NOTHING IF
THEY CAN’T HELP YOU B...
SO, HOW CAN YOU GET NEW CUSTOMERS?
BANNER ADS, PPC, RETARGETING, SOCIAL
ADS, SPONSORED POST, MOBILE ADS,
PROMOTED TWEETS ???
ADS ARE NOT ONLY OLD SCHOOL,
THEY ARE ALSO BAD SCHOOL.
LETS LOOK AT FACTS !!!
Source: relaborate.com/blog
CONTENT MARKETING IS THE ONLY
STRATEGY THAT WILL PREVAIL IN 2014.
HOW CAN YOU GET STARTED WITH CONTENT
MARKETING?
GOOD QUESTION.
IT MEANS YOU ARE CONVINCED!

LETS MOVE AHEAD.
GRAB YOUR NOTEPAD AND
JOT DOWN THESE POINTS
NOW, WEAR A HAT OF A PUBLISHER! 
REMINDER: HAVE YOU GOT YOUR
NOTEBOOK BY YOUR SIDE?
IN 2014, EVERY COMPANY IS GOING
TO BE A MEDIA COMPANY.
SO, YOU SHOULD HAVE AN
EDITORIAL TEAM IN PLACE.
BEFORE WE GET INTO THE DETAILS,
LETS UNDERSTAND
THE ANATOMY OF CONTENT MARKETING.
Source: Kunocreative
Source: http://www.contentmarketingexperience.com
NOW LETS UNDERSTAND HOW TO CREATE
RIGHT CONTENT.
HOPING YOU HAVE YOUR NOTEBOOK BY YOUR SIDE.
1. WHO ARE YOU WRITING FOR?
GET YOUR TARGET AUDIENCE IN YOUR MIND.
2. WHAT IS YOUR CUSTOMER’S
PERSONA?
SKETCH OUT YOUR CUSTOMER’S PROFILE IN DETAIL.
3. WHAT COMMON PROBLEMS YOUR
CUSTOMERS HAVE?
MAKE A LIST OF FAQS FROM CUSTOMERS.
4. HOW CAN YOU KEEP YOUR
CUSTOMER ENGAGED?
LEARN TO TELL A STORY.
5. DO YOU HAVE A STRONG CALL TO
ACTION?
DON’T CREATE CONTENT WITHOUT A PURPOSE.
AWESOME, NOW YOU ARE ON YOUR
PATH TO BECOMING A CONTENT NINJA.
IF YOU HAVEN’T STARTED NOTING THE POINTS IN YOUR
NOTEBOOK, WE SUGGEST YOU SHOULD.
BUT, THERE IS ONE MORE THING.
HOW CAN YOU SCALE YOUR STRATEGY?
CREATING ONE PIECE OF CONTENT IS NOT
ENOUGH, YOU NEED A PROCESS.
DO YOU KNOW WHO GETS IT RIGHT EVERY TIME?
MEDIA COMPANY!!!
THEY HAVE ALREADY MASTERED
THE ART OF STORY TELLING.
SO THE BEST THING TO DO IS LEARN
THEIR METHODS AND DEVELOP YOUR OWN. J
SO WHAT’S THEIR SECRETS?
EDITORIAL CALENDAR WITH
STRICT TIMELINE !
MEDIA HOUSES HAVE A YEAR LONG CALENDAR
WITH EVERY THEME PREDEFINED.
CREATING A CALENDAR REQUIRES EXPERIENCE
AND UNDERSTANDING OF YOUR INDUSTRY.
GET YOUR EDITORIAL TEAM TO RESEARCH ON THE
TRENDS AND GET YOURSELF A CALENDAR.
STICK TO YOUR CALENDAR PLAN AND
THE DEADLINES FOR EVERY CONTENT.
THERE ARE LOTS OF TEMPLATES FOR
A GOOD CONTENT EDITORIAL SHEET.
SO LETS REVIEW WHAT WE LEARNT.
NOTEBOOK !!!
1. HAVE A CLEAR AGENDA FOR
YOUR CONTENT STRATEGY.
2. ASK YOUR CUSTOMER BASE ON
REGULAR BASIS FOR FEEDBACK.
3. LOOK AT OTHER COMPETITOR’S STORIES
AND LEARN WHAT THEY ARE DOING.
4. REVIEW YOUR CONTENT STRATEGY
EVERY MONTH AND ITERATE.
THERE IS ONE MORE QUESTION TO BE
ANSWERED BEFORE WE FINISH.
HOW CAN YOU MEASURE YOUR SUCCESS?
HERE ARE SOME BASIC AND
MOST IMPORTANT KPIS
FOR YOUR CONTENT.
1. HOW MANY PEOPLE ARE SHARING
YOUR CONTENT.
(SHARES, LIKES, TWEET, RETWEET, REBLOG ETC)
2. HOW MANY PEOPLE ARE ENGAGED
WITH YOUR CONTENT.
(COMMENTS, REFERENCES)
3. WHAT IS THE TOTAL REACH OF
YOUR CONTENT. (IMPRESSIONS,
VIEWS, READS ETC)
4. WHAT IS THE TRAFFIC YOUR CONTENT IS
DRIVING TO YOUR LANDING PAGES.
5. NUMBER OF LEADS COLLECTED
FROM YOUR LANDING PAGES.
IN ADDITION TO THIS, YOU CAN QUALITATIVELY
CHECK THE QUALITY OF LEADS AND JUDGE YOUR
CONTENT STRENGTH.
JUST TO PROVE THAT AT SIMPLIFY360
WE EAT OUR OWN DOG FOOD. :D
WE HAVE A DEDICATED CONTENT TEAM
WHO WORK ON THE CALENDAR.
THATS WHY WE ALWAYS HAVE LIST OF EBOOKS,
PRESENTATIONS AND BLOGS ALWAYS IN THE PIPELINE
TO BE DISTRIBUTED.
WE ALSO SURVEY OUR USER BASE REGULARLY
FOR THEIR FEEDBACK.
HERE IS A SAMPLE OF ONE OF OUR
SURVEY WHICH SHOWED INTERESTING
INSIGHT FOR OUR CONTENT TEAM.
Our subscribers
read more ebooks
on Laptops then
on Tablets.

Our subscribers
read more on
Saturdays and
Mondays.
PDF is the most
popular format.

Case Studies is the
most read type of
content.
THERE IS ONE MORE SECRET TO
SUCCESS OF SIMPLIFY360 :P
THE BIGGEST SECRET I WOULD SAY
WE USE OUR OWN TOOL SIMPLIFY360 TO MANAGE
OUR CONTENT AND CAPTURE LEADS.
THE BEST PART IS THAT EVERY LEAD CAPTURED
CAN BE EASILY ASSIGNED TO OUR SALES TEAM.
WE CAN EVEN TRANSFER LEADS TO
SALES-FORCE FROM THE TOOL ITSELF.
AWESOME ISN’T IT. 
BUT THAT’S JUST THE TIP OF THE ICEBERG.
WE EVEN USE THE TOOL TO BENCHMARK OUR
CONTENT’S PERFORMANCE EVERYDAY WITH THE
ANALYTICS ENGINE OF SIMPLIFY360.
KNOW MORE ABOUT SIMPLIFY360.
REQUEST FOR A DEMO.
IN CASE YOU HAVE ANY
DOUBT ABOUT US…
Global Success Stories

Global clients & partners use Simplify360

Global Partners

76
Not really bragging but ya, FROST &
SULLIVAN and NASSCOM has recognized
us as a leader in Social Media Analytics.

Read mo...
THANK YOU
CONNECT WITH US
Image References :
http://www.morguefile.com
Content Reference:
http://www.forbes.com/sites/jaysondemers/2013/08/14/how-to...
How to Generate Leads in 2014
How to Generate Leads in 2014
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How to Generate Leads in 2014

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Simple ways to generate leads for Sales. The best Marketing Approach for 2014 that talks about importance of Content Marketing, and talks about ways to implement and measure the work.
The presentation also provides insight in building a scalable Content Marketing Team and KPIs to measure.

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Transcript of "How to Generate Leads in 2014"

  1. 1. HOW TO GENERATE LEADS IN 2014 ?
  2. 2. IN THE END, ITS ALL ABOUT BUSINESS AND HOW TO GET NEW CUSTOMERS
  3. 3. MOBILE, TABLET, HTML5, BIG DATA, RESPONSIVE, PREDICTIVE, .. ALL THESE BIG WORDS WILL MEAN NOTHING IF THEY CAN’T HELP YOU BUILD YOUR BUSINESS.
  4. 4. SO, HOW CAN YOU GET NEW CUSTOMERS?
  5. 5. BANNER ADS, PPC, RETARGETING, SOCIAL ADS, SPONSORED POST, MOBILE ADS, PROMOTED TWEETS ???
  6. 6. ADS ARE NOT ONLY OLD SCHOOL, THEY ARE ALSO BAD SCHOOL.
  7. 7. LETS LOOK AT FACTS !!!
  8. 8. Source: relaborate.com/blog
  9. 9. CONTENT MARKETING IS THE ONLY STRATEGY THAT WILL PREVAIL IN 2014.
  10. 10. HOW CAN YOU GET STARTED WITH CONTENT MARKETING?
  11. 11. GOOD QUESTION.
  12. 12. IT MEANS YOU ARE CONVINCED! LETS MOVE AHEAD.
  13. 13. GRAB YOUR NOTEPAD AND JOT DOWN THESE POINTS
  14. 14. NOW, WEAR A HAT OF A PUBLISHER! 
  15. 15. REMINDER: HAVE YOU GOT YOUR NOTEBOOK BY YOUR SIDE?
  16. 16. IN 2014, EVERY COMPANY IS GOING TO BE A MEDIA COMPANY.
  17. 17. SO, YOU SHOULD HAVE AN EDITORIAL TEAM IN PLACE.
  18. 18. BEFORE WE GET INTO THE DETAILS, LETS UNDERSTAND THE ANATOMY OF CONTENT MARKETING.
  19. 19. Source: Kunocreative
  20. 20. Source: http://www.contentmarketingexperience.com
  21. 21. NOW LETS UNDERSTAND HOW TO CREATE RIGHT CONTENT. HOPING YOU HAVE YOUR NOTEBOOK BY YOUR SIDE.
  22. 22. 1. WHO ARE YOU WRITING FOR? GET YOUR TARGET AUDIENCE IN YOUR MIND.
  23. 23. 2. WHAT IS YOUR CUSTOMER’S PERSONA? SKETCH OUT YOUR CUSTOMER’S PROFILE IN DETAIL.
  24. 24. 3. WHAT COMMON PROBLEMS YOUR CUSTOMERS HAVE? MAKE A LIST OF FAQS FROM CUSTOMERS.
  25. 25. 4. HOW CAN YOU KEEP YOUR CUSTOMER ENGAGED? LEARN TO TELL A STORY.
  26. 26. 5. DO YOU HAVE A STRONG CALL TO ACTION? DON’T CREATE CONTENT WITHOUT A PURPOSE.
  27. 27. AWESOME, NOW YOU ARE ON YOUR PATH TO BECOMING A CONTENT NINJA.
  28. 28. IF YOU HAVEN’T STARTED NOTING THE POINTS IN YOUR NOTEBOOK, WE SUGGEST YOU SHOULD.
  29. 29. BUT, THERE IS ONE MORE THING.
  30. 30. HOW CAN YOU SCALE YOUR STRATEGY?
  31. 31. CREATING ONE PIECE OF CONTENT IS NOT ENOUGH, YOU NEED A PROCESS.
  32. 32. DO YOU KNOW WHO GETS IT RIGHT EVERY TIME?
  33. 33. MEDIA COMPANY!!!
  34. 34. THEY HAVE ALREADY MASTERED THE ART OF STORY TELLING.
  35. 35. SO THE BEST THING TO DO IS LEARN THEIR METHODS AND DEVELOP YOUR OWN. J
  36. 36. SO WHAT’S THEIR SECRETS?
  37. 37. EDITORIAL CALENDAR WITH STRICT TIMELINE !
  38. 38. MEDIA HOUSES HAVE A YEAR LONG CALENDAR WITH EVERY THEME PREDEFINED.
  39. 39. CREATING A CALENDAR REQUIRES EXPERIENCE AND UNDERSTANDING OF YOUR INDUSTRY.
  40. 40. GET YOUR EDITORIAL TEAM TO RESEARCH ON THE TRENDS AND GET YOURSELF A CALENDAR.
  41. 41. STICK TO YOUR CALENDAR PLAN AND THE DEADLINES FOR EVERY CONTENT.
  42. 42. THERE ARE LOTS OF TEMPLATES FOR A GOOD CONTENT EDITORIAL SHEET.
  43. 43. SO LETS REVIEW WHAT WE LEARNT.
  44. 44. NOTEBOOK !!!
  45. 45. 1. HAVE A CLEAR AGENDA FOR YOUR CONTENT STRATEGY.
  46. 46. 2. ASK YOUR CUSTOMER BASE ON REGULAR BASIS FOR FEEDBACK.
  47. 47. 3. LOOK AT OTHER COMPETITOR’S STORIES AND LEARN WHAT THEY ARE DOING.
  48. 48. 4. REVIEW YOUR CONTENT STRATEGY EVERY MONTH AND ITERATE.
  49. 49. THERE IS ONE MORE QUESTION TO BE ANSWERED BEFORE WE FINISH.
  50. 50. HOW CAN YOU MEASURE YOUR SUCCESS?
  51. 51. HERE ARE SOME BASIC AND MOST IMPORTANT KPIS FOR YOUR CONTENT.
  52. 52. 1. HOW MANY PEOPLE ARE SHARING YOUR CONTENT. (SHARES, LIKES, TWEET, RETWEET, REBLOG ETC)
  53. 53. 2. HOW MANY PEOPLE ARE ENGAGED WITH YOUR CONTENT. (COMMENTS, REFERENCES)
  54. 54. 3. WHAT IS THE TOTAL REACH OF YOUR CONTENT. (IMPRESSIONS, VIEWS, READS ETC)
  55. 55. 4. WHAT IS THE TRAFFIC YOUR CONTENT IS DRIVING TO YOUR LANDING PAGES.
  56. 56. 5. NUMBER OF LEADS COLLECTED FROM YOUR LANDING PAGES.
  57. 57. IN ADDITION TO THIS, YOU CAN QUALITATIVELY CHECK THE QUALITY OF LEADS AND JUDGE YOUR CONTENT STRENGTH.
  58. 58. JUST TO PROVE THAT AT SIMPLIFY360 WE EAT OUR OWN DOG FOOD. :D
  59. 59. WE HAVE A DEDICATED CONTENT TEAM WHO WORK ON THE CALENDAR.
  60. 60. THATS WHY WE ALWAYS HAVE LIST OF EBOOKS, PRESENTATIONS AND BLOGS ALWAYS IN THE PIPELINE TO BE DISTRIBUTED.
  61. 61. WE ALSO SURVEY OUR USER BASE REGULARLY FOR THEIR FEEDBACK.
  62. 62. HERE IS A SAMPLE OF ONE OF OUR SURVEY WHICH SHOWED INTERESTING INSIGHT FOR OUR CONTENT TEAM.
  63. 63. Our subscribers read more ebooks on Laptops then on Tablets. Our subscribers read more on Saturdays and Mondays.
  64. 64. PDF is the most popular format. Case Studies is the most read type of content.
  65. 65. THERE IS ONE MORE SECRET TO SUCCESS OF SIMPLIFY360 :P THE BIGGEST SECRET I WOULD SAY
  66. 66. WE USE OUR OWN TOOL SIMPLIFY360 TO MANAGE OUR CONTENT AND CAPTURE LEADS.
  67. 67. THE BEST PART IS THAT EVERY LEAD CAPTURED CAN BE EASILY ASSIGNED TO OUR SALES TEAM.
  68. 68. WE CAN EVEN TRANSFER LEADS TO SALES-FORCE FROM THE TOOL ITSELF.
  69. 69. AWESOME ISN’T IT. 
  70. 70. BUT THAT’S JUST THE TIP OF THE ICEBERG.
  71. 71. WE EVEN USE THE TOOL TO BENCHMARK OUR CONTENT’S PERFORMANCE EVERYDAY WITH THE ANALYTICS ENGINE OF SIMPLIFY360.
  72. 72. KNOW MORE ABOUT SIMPLIFY360. REQUEST FOR A DEMO.
  73. 73. IN CASE YOU HAVE ANY DOUBT ABOUT US…
  74. 74. Global Success Stories Global clients & partners use Simplify360 Global Partners 76
  75. 75. Not really bragging but ya, FROST & SULLIVAN and NASSCOM has recognized us as a leader in Social Media Analytics. Read more about it
  76. 76. THANK YOU CONNECT WITH US
  77. 77. Image References : http://www.morguefile.com Content Reference: http://www.forbes.com/sites/jaysondemers/2013/08/14/how-tobecome-a-great-brand-journalist-to-augment-your-contentmarketing-strategy/ http://searchenginewatch.com/article/2297429/How-to-Build-YourFirst-Content-Marketing-Strategy

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