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Social Media Research on Galaxy s4 mini leaked story

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Samsung Galaxy S4 Mini was spotted in Samsung App store on 27th May, 2013. As a result, the volume of conversations about Samsung Galaxy S4 peaked that day. The report aims to find out how the news …

Samsung Galaxy S4 Mini was spotted in Samsung App store on 27th May, 2013. As a result, the volume of conversations about Samsung Galaxy S4 peaked that day. The report aims to find out how the news spread on social media.

Published in: Business, Technology

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  • 1. 1HOW SOCIAL MEDIA CANSPREAD RUMOUR LIKEWILD FIRE:A CASE STUDY ONSAMSUNG GALAXY S4 MINILEAK
  • 2. SAMSUNG GALAXY S4 MINI SPOTTEDON SAMSUNG APP STORE30 MAY: SAMSUNG OFFICIALLY ANNOUNCED GALAXY S4 MINI31 MAY: SOCIAL MEDIA WENT ABUZZ WITH THE OFFICIALANNOUNCEMENT01000200030004000500060007000800020-May 21-May 22-May 23-May 24-May 25-May 26-May 27-May 28-May 29-May 30-May 31-May 01-Jun 02-Jun 03-Jun 04-Jun 05-Jun 06-Jun 07-Jun 08-Jun 09-Jun 10-JunBuzz TrendHOW IT ALL STARTED
  • 3. UNITED STATES 19%INDONESIA 11%SINGAPORE 4%INDIA 4%VENEZUELA 4%UK 4%COLOMBIA 4%BRAZIL 3%MEXICO 2%NETHERLANDSGREECE 2%FRANCE 2%CANADA 2%GERMANY 2%SPAIN 2%countries contributedto the buzz165Top 15 countries contributing to the buzzconversations in 22days20Kconversations on the daysamsung mini was spotted(May 27)7Kof the buzz fromTwitter97%News spread to over 165 countries
  • 4. 4Top tweets
  • 5. Total exposure85,330,175151,951,604As a result in twitter aloneTotal audience reached
  • 6. For more detailsVisit: www.simplify360.comVang Lian is an alumnus of IIM Bangalore. He works asan analyst at Simplify360. Simplify360 Researchprovides consumer insights based on social media dataand provides strategy for digital marketing solution toclients.This work is licensed under