In today’s world where information is increasing every second, BIG DATA takes up a major role in transforming any business. Learn the fundamentals of big data in just 2 minutes!

1. Fundamental of
Big Data in 2 minutes!!
Introduction
Fundamentals of
Big Data
in
2 minutes!!

2. In today’s world where information is
increasing every second, BIG DATA takes
up a major role in transforming any business

3. We all know what BIG DATA is…but let’s
reiterate

4. In simple English…

5. Big data can be described as a really large
data base, with both structured and
unstructured data collected through various
channels, which is difficult to process.

6. It also refers to the tools and processes that
an organization uses to handle the large
amounts of data and storage facilities

7. The 4 V’s of Big Data

9. Know your Big Data!
Image courtesy: pauldunay.com

10. Big Data alone cannot make any difference
to your business.
It is the basic element for success. But a lot
depends on what you extract from the data
and what decisions you make!

11. Reduced Risk
Cost reduction
Greater operational
efficiencies
More data
Accurate analyses
Better decision making

12. Why Big Data?

13. According to analyst firm Gartner, Big Data
is at the portion of the hype cycle called the
“peak of inflated expectations”.

14. All major companies are turning towards
big data to make strategies, to understand
their customers better, and to increase
their revenue and reduce costs.

15. A recent study found that companies with
huge investments in Big Data are generating
excess returns and gaining competitive
advantages, putting companies without
significant investments in Big Data at risk.
The reason: There’s a big learning curve
with Big Data.
Sources:
http://bit.ly/189iC5F

16. By 2015, 4.4 Million IT jobs will be created
globally to support big data, with 1.9 Million
in the United States
Sources: McKinsey Global Institute, Twitter, Cisco, Gartner, EMC, SAS, IBM, MEPTEC,

17. Social Media and Big Data
Imagecourtesy:www.sas.com

18. We all know that social media generates huge
amounts of data; the explosive growth of social
media is one of the reasons that 90% of all the data
in the world has been generated in the last two
years alone.
Sources: http://bit.ly/15HQ9Ty ,
http://bit.ly/10mC3kv

19. 30 Billion pieces of content are
shared on Facebook every month
Sources: McKinsey Global Institute, Twitter, Cisco, Gartner, EMC, SAS, IBM, MEPTEC, QAS

20. 4 Billion+ hours of video are watched
on YouTube every month
Sources: McKinsey Global Institute, Twitter, Cisco, Gartner, EMC, SAS, IBM, MEPTEC,

21. 400 Million tweets are sent per day
by about 200 million monthly
active users
Sources: McKinsey Global Institute, Twitter, Cisco, Gartner, EMC, SAS, IBM, MEPTEC,

22. In a couple of years, digital and social media
have drastically evolved business, economy,
social life and culture as a whole.

23. Market researchers have widely adopted
social media as an effective and affordable
tool for gaining insights into target groups,
customer needs, brand impact and other
important market research.
Sources http://bit.ly/17njC2c

24. SOCIAL
MEDIA
MORE
INSIGHTS
FASTER
INSIGHTS
INDIVIDUAL
INSIGHTS
DIVERSE
INSIGHTS
Why data from Social Media?

25. http://s360.us/1jh5se5

26. Simplify360 and Big Data

27. Simplify360 – Leader in Social Business Intelligence
Comprehensive Coverage of User Generated Sites / Data
 Social Networks
 500mn+ blogs / micro- blogs
 50,000+ forums / news sites
 Customized sites / enterprise data
 Analysis across 28 languages
 Monitor Billions of messages in real time
custom sites

28. Simplify360 – Fastest Growing Brand
 Most admired brand for Social Media Research on
slideshare
 Top 10 Product Technology Company by TechSparks
2010
 Listed amongst TOP 10 SMM tools by PR2020 and
SocialMedia8
 Ranked 12 amongst 100 SMM tools by AboutAnalytics

29. Simplify360 – Competitive Edge to Clients through
Next Generation Analytics

30. Simplify360 – Big Data System

31. Simplify360 – Big Data System

32. Simplify360 – Some interesting facts
 Collection of 5000 messages per second
 5 TB of information every week and growing
 Analysis in real time; output within 2 minutes
 Listening in 53 World languages
 Analysis in 28 languages
 Text and non-text, structured and non-structured

33. Access to millions
of social media
conversations and
internal enterprise
data through
integration.
Simplify360 – Product View
Usable Social Media
Dashboards across
different departments
of Enterprise.

34. Be there!

35. THANK YOU
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