The Most Social EPL Teams on Social Media
 

The Most Social EPL Teams on Social Media

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Key Findings: ...

Key Findings:

Simplify360 has come up with March rankings of EPL Clubs, rating them as per their social score. 

Here's a snapshot of the findings - 

1. The clubs are using social media to share updates of individual players and the club news in general. They also post updates of latest offers and ticket availability of match days. 

2.  Manchester United is the most mentioned club on Twitter

3. Manchester United also have a high fan following despite sending very less number of tweets since the beginning of account

4. Crystal Palace is the least social football club while Arsenal is the most social on Twitter

5. The big five clubs viz. Manchester United, Chelsea, Arsenal, Manchester City and Liverpool have more than 90% of total fan following of the 20 football clubs on Facebook

6. With around 9% of people talking about it, Liverpool has the most engaged fan base on Facebook amongst the 20 clubs.

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  • Hi @rajiit2151

    The EPL 2013-14 had 20 teams like every year. Of these, we have represented top five viz. Manchester United, Manchester City, Liverpool, Arsenal and Chelsea separately in the pie.

    This leaves us with the other 15 teams which alphabetically are:
    Aston Villa
    Cardiff City
    Crystal Palace
    Everton
    Fulham
    Hull City
    Newcastle United
    Norwich City
    Southampton
    Stoke City
    Sunderland
    Swansea City
    Tottenham Hotspur
    West Bromwich Albion
    West Ham United'
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  • Can please tell us which 15 teams combined have 12 million fans on facebook.....let me give correct info..... arsenal - 24m, chelsea- 30m, liverpool- 19.... unless you are comparing them with championship team
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The Most Social EPL Teams on Social Media The Most Social EPL Teams on Social Media Presentation Transcript

  • English Premier League Teams on Social Media MARCH, 2014
  • #1 Manchester United is the most social EPL club in March. 17 With an SSI of 17, Crystal Palace is the least social club on Social Media 91 With the Facebook engagement score of 91, Manchester United bagged the first rank 90 With the Twitter engagement score of 90, Arsenal bagged the first rank among the 20 teams 30 Difference between Hull City’s Facebook and Twitter score meaning the club is more followed on FB #1 Arsenal are the most followed club on Twitter followed by Chelsea, Liverpool and ManUtd WHAT WE HAVE FOUND SSI (SIMPLIFY360 SOCIAL INDEX) IS A FUNCTION OF BUZZ SCORE, FACEBOOK ENGAGEMENT SCORE AND TWITTER ENGAGEMENT SCORE
  • Rank Club name SSI Score (Mar 2014) 1 Manchester United 95 2 Liverpool 87 3 Arsenal 86 4 Chelsea 84 5 Manchester City 74 6 Tottenham Hotspur 70 7 Newcastle United 61 8 Aston Villa 58 9 Everton 57 10 Sunderland 51 TOP 10 MOST SOCIAL EPL CLUBS View slide
  • PARAMETER WISE BREAKUP OF SCORES SSI (SIMPLIFY360 SOCIAL INDEX) IS A FUNCTION OF BUZZ SCORE, FACEBOOK ENGAGEMENT SCORE AND TWITTER ENGAGEMENT SCORE Rank Company Name Buzz Score Facebook Engagement Score Twitter Engagement Score Total Score 1 Manchester United 100 91 87 95 2 Liverpool 91 80 86 87 3 Arsenal 87 81 90 86 4 Chelsea 83 87 85 84 5 Manchester City 74 74 74 74 6 Tottenham Hotspur 70 70 70 70 7 Newcastle United 65 54 60 61 8 Aston Villa 57 63 56 58 9 Everton 52 60 63 57 10 Sunderland 61 35 46 51 View slide
  • Key Findings Simplify360 has come up with March rankings of EPL Clubs, rating them as per their social score. Here's a snapshot of the findings - 1. The clubs are using social media to share updates of individual players and the club news in general. They also post updates of latest offers and ticket availability of match days. 2. Manchester United is the most mentioned club on Twitter 3. Manchester United also have a high fan following despite sending very less number of tweets since the beginning of account 4. Crystal Palace is the least social football club while Arsenal is the most social on Twitter 5. The big five clubs viz. Manchester United, Chelsea, Arsenal, Manchester City and Liverpool have more than 90% of total fan following of the 20 football clubs on Facebook 6. With around 9% of people talking about it, Liverpool has the most engaged fan base on Facebook amongst the 20 clubs Image Source: http://www.wwvalue.com/cont/2012/05/2012052702footbal-01.jpg
  • MANCHESTER UNITED IS THE MOST MENTIONED EPL CLUB ON TWITTER Twitter mentions of the EPL Clubs, March, 2014 997,866 697,216 687,675 679,817 267,816 123,078 63,805 54,083 40,324 34,685 Manchester United Liverpool Arsenal Chelsea Manchester City Tottenham Hotspur Everton Aston Villa West Ham Newcastle Utd Mentions
  • CHELSEA AND ARSENAL SEND OUT MORE TWEETS WHILE MANCHESTER UNITED HAVE A CONSIDERABLE FOLLOWING DESPITE LOW TWEETS NumberofTweets Number of Followers 0 10000 20000 30000 40000 50000 60000 - 1,000,000 2,000,000 3,000,000 4,000,000 Manchester United Arsenal Chelsea Liverpool Manchester City Tottenham Newcastle United Everton Sunderland Aston Villa The bubble size represents the ratio of followers to number of tweets. Higher the bubble size, more effective is their fan engagement strategy
  • 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Arsenal Aston Villa Chelsea Everton Liverpool Manchester City Manchester Utd Newcastle Utd Sunderland Tottenham Hotspur Total FB Likes People Talking About LIVERPOOL HAS THE MOST ENGAGED FANBASE ON FACEBOOK
  • MANCHESTER UNITED HAS 44M FANS OF FACEBOOK WHILE THE OTHER 15 CLUBS COMBINED HAVE 12M Arsenal 17% Chelsea 20% Liverpool 13%Manchester City 8% Manchester United 33% All Others 9%
  • REPORT PREPARED BY: AMBUJ GUPTA Ambuj has joined Simplify360 as a summer intern. He is currently pursuing his MBA in International Business from the prestigious Indian Institute of Foreign Trade. A sports fanatic, he enjoys photography, watching quality TV shows and reading in his spare time.
  • Methodology Simplify360’s proprietary listening tool is used for collecting the data and counting the number of mentions for each club. The parameters considered for Twitter and Facebook were also gathered through Simplify360. A total of 20 EPL clubs were considered in the analysis.
  • Simplify360 – The Leader of Social Business Intelligence  Most admired brand for Social Media Research on Slideshare  Top 10 Product Technology Company by TechSparks 2010  Listed amongst TOP 10 SMM tools by PR2020 and SocialMedia8
  • Social Business Intelligence www.simplify360.com Simplify360 is the leading social business intelligence firm. Offerings include: • Social Marketing Suite for agencies • Social Contact Centre for BPOs • Social Command Centre for Enterprises We enable businesses to perform Online Reputation Management, Customer Service, Community Management, Social Media Research & Brand Auditing; Online Sales Lead Generation, and Consumer Sentiment Analysis.
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