CitiBank leads Standard Chartered by 72% in the Share of Voice.
 

CitiBank leads Standard Chartered by 72% in the Share of Voice.

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The objective of this study was to understand the social media presence of banks in Singapore and which are the banks that are using this channel of communication to their advantage. In this research, ...

The objective of this study was to understand the social media presence of banks in Singapore and which are the banks that are using this channel of communication to their advantage. In this research, four major banks in Singapore namely DBS, Citibank, OCBC and Standard Chartered Bank are considered. The conversations in social media are tracked from 1st July to 31st July for a period of one month. The study is based on total of 38,301 conversations are collected for the purpose of the study.

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    CitiBank leads Standard Chartered by 72% in the Share of Voice. CitiBank leads Standard Chartered by 72% in the Share of Voice. Presentation Transcript

    • BANKS ONSOCIAL MEDIA A study on Banks based in Singapore
    • Key Findings★ OCBC is the most talked about bank in Singapore★ Conversations about banks are 80% most likely to come from men.★ Twitter is the most preferred medium for conversations about banks, contributing to 76% of the social media buzz.★ A disgruntled bank customer is most likely to complain about it on discussion forums and on micro-blogging site Twitter★ The buzz around banks tracked in this study came mainly from United states, followed by Indonesia and Singapore
    • About the researchIn this research, four major banks in Singaporenamely DBS, Citibank, OCBC and StandardChartered Bank are considered. Theconversations in social media are tracked from1st July to 31st July for a period of one month. Thestudy is based on a total of 38,301 conversationscollected for the purpose of the study.In this study, banks and banking relatedconversations are tracked. Those conversationswhere the names of the aforemetioned banksare mentioned are tracked.
    • Men are mostlikely to talkabout Banksonline. 80.24%Male population constitutes fourout of five among those active onthe internet and on socialnetworking sites. 19.69%
    • SocialNetworks andBlogs:The top choice of medium for Facebookconversation around Banksand Banking twitterSocial Networking sites, micro-blogs and blogs are Blogs Flickrstill the medium of choice for banking related Standard Websitesconversations. They contributed to 94% of the timespend on the internet which is close to 16 times the Videosamount of time spend on other sites. Videos, photosharing sites like flickr and other standard webpages are yet to catch up. 94% 6%Considering all the channels, Twitter is the mostpreferred medium of choice. Twitter is used 76% ofthe time, while blogs and Facebook are used 13% and11% of the time respectively. News fr v b www
    • Most preferred Social NetworksThe top choice of medium for conversation around Banks and Banking 18,408 Facebook unique conversations 3,060 Blogs conversations 2,669 Twitter conversations 902 News 238 Flickr 178 Videos 100 Other websites
    • Other websitesallfacebook.com | ameinfo.com|asiaone.feedsportal.com | banking-news-update.blogspot.com | bestfreestocktips.com | biz.thestar.com.my | bizdaily.com.sg | blogs.ft.com |bloomberg.com | boardingarea.com | bogobogo.nl | boldvision.org | business-standard.com | businessweek.com | businesswire.com | channelnewsasia.com | community.nasdaq.com | consumercourt.in | consumerforums.in | creditinfocenter.com | deal4loans.com | economictimes.indiatimes.com | emirates247.com | ewallstreeter.com | finance.yahoo.com | firstpost.com | forex- mentor.net | forexin.info | forexo.tk | forexrazor.com | forextipstoday.net | forextradingnetworkblog.com | forum.lowyat.net | forums.hardwarezone.com.sg | foxbusiness.com | fxstreet.com | gnewsasia.blogspot.com | ilovemycreditcard.com | in.reuters.com | investegate.co.uk | islamic-wealth-management.net | keirradnedge.com | marketwatch.com | mediabistro.com | moneycontrol.com | mywesttexas.com | namaberita.com | nationmultimedia.com| ocbike.org | online.wsj.com | onlyfreshnews.com | opalesque.com | pesatalk.com | ph.news.yahoo.com | philippinespromos.org | propertywala.com | reuters.com | sfgate.com | sgx-market- news.blogspot.com | sgx-price-target.blogspot.com | sharesinv.com | shwemyanmars.com | singaporelaunch.wordpress.com | singaporerealestatesalesperson.com | sreit.reitdata.com | straitstimes.com | straitstimes.com.feedsportal.com | surenderdhanda00.blogspot.com | thebenche.com | theedgesingapore.com | timesofindia.indiatimes.com | towardsfinancialfreedom88.blogspot.com | tradefinancemagazine.com | uk.finance.yahoo.com | uk.reuters.com | unibanks.com| zarapkar.blogspot.com
    • Discussion forums isused to pour outnegative sentiments: Discussions forums, 41%While Facebook has only 13% negative Custom sites, 31%sentiments, people chose Discussion forums to Blogs, 30%pour out their negative sentiments about banks. News sites, 27% Twitter, 26%People from Indonesia are more likely to express Video Sites, 23% Facebook, 13%their negative feelings about banks, followed by Photo Sharing sites, 3%those from Singapore, Malaysia and Colombia Top 10 Most active countries
    • Males within the age group of 13-25 years are likely to talkabout Banking and Banks on Social Networking sites inEnglishIn the period of observation, Males formed a large part of thepopulation active on Social Networking sites and blogs. Peoplein the age group of 13-25 years had the highest activity amongall age groups. GENDER 80% of them are Male AGE 80% He is between 13 to 25 years 86% LOCATION LANGUAGE He is likely from Indonesia He is likely to speak English 40% 40%
    • Top 10 Countries talking about Banks United Kingdom 8 1United States Philippines 4 7 6 India 2 Indonesia 5 3 10 Brazil Malaysia 9 Chile Singapore Australia
    • Share of Buzz among Banks GloballyOut of 38,301 conversations tracked, Citibankhas the highest mentions, which is 65% of theentire buzz about banks. 38,301 conversations tracked Some of the conversations on social networks Citibank, 65% Activating a new #citibank card, so annoying! Standard Chartered, 18% Which card is better? CitiBank Secured OCBC, 14% MasterCard or Bank of Ameica Secured Visa Credit Card? #credit #cards DBS, 3% I am thinking about the OCBC Frank Card, OCBC Plus! Card & the Citibank Clear Card ........... very impressed by Citibanks hotline customer service officer - warm & friendly! Jerms loves JoGoLe too. We are SO meant to be friends. Im gonna call OCBC tomorrow to compliment her on her superb customer service. @Citibank My first 3 twitts were to throw complaints on you Citi!! I will try my best to stop my friends from opening accounts with you!!!
    • Share of Buzz among Banks in SingaporeOCBC Bank has the highest share of buzz amongconversations from Singapore.Interestingly, CitiBank with a global share of voice of65% is on par with Standard Chartered coming far 55% OCBC Banksecond when buzz only from Singapore isconsidered. While DBS has only 4% share.The share of buzz of CitiBank declines as we narrowfurther down from global to Asian continent andthen further down to only Singapore 20% 20% Standard CitiBank Chartered 4% DBSShare of voice in Asian Countries 2 ,5 6 8 41% 35% 21% Standard 3% CONVERSATIONS TRACKED CitiBank OCBC Chartered DBS
    • Top 15 most talked about topics in relation to Citibank WOW! Citibank people are very very impressed by Citibanks hotline customer service officer - warm Friend friendly! & friendly! who lives near citibank? nk mintak The day I think of making a girlfriend, citibank sends me a reminderCredit Cards tolong bayarkan credit card boleh tak message of account balance. Account YIKES! Citibank Locks Man Out Of Bank Account Until He Repays The $84K Worth Of Gas He Didn’t "I always say Chase and Citibank are Buy http://t.co/773QvZX1 via @Consumerist my good friends." - Erin Greenwall Rates @NewFest q/a for My Best Day While decluttering, saw the Cebu Pac credit card Citibank sent me last year pa. Never got to use it Women pa pala. Temptation! Trust RT @OkayErica: I dont trust Citibank, The first ATMs were installed in NYC in 1977 at Citibank branches. but everyone has it. Idgi. #teamChase First Wow these aggressive Citibank agents at it again. First theyd block your way in bazaars, now theyd wait for you at your building exits! Loan Opening Citi Indonesia Women Council Diluncurkan: Citibank Indonesia hari ini Promo mengukuhkan Citi Indonesia ... http://t.co/98eDGaTE Closed University Seafood Burger right NOW at Citibank on University Drive. ATM The mortgage servicers that have agreed hire independent consultants to review abuses include Mortgage HSBC, Bank of America, Citibank, Chase Program Thanks Citibank for being the most unhelpful bank I have ever used!!! Customer service terrible, card just cut up! Thanks again Help So I was on the phone with customer service for my credit card for 52 minutes. While I was on hold for a couple Customer minutes at the end I solved the problem. Stupid tech guy from citibank... Telling me it has to be done from internet explorer but I have a mac so I cant use IE. Somehow I was able to make it work on Safari when they were saying
    • CONVERSATION ONTRUST AND RATES dumping all my money into OCBC coz interest rate. @Onjjongkey2min HSBC Philippines wont waive my credit card annual fee, so Im transferring my remaining balance to @Citibank Philippines. Ederic Eder ‫@‏‬ederic Rates @ederic @citibank citibank has the highest interest rates. You might regret transferring from HSBC to Citibank.AndyTJW@HarvinthRT I use for iPhone app is another bankaccount. Some idiots used my OCBC account go buy wallyandrada ‫@‏‬wandradadont know some online stuffs -_- I feel like if it exists, Meb will rock it. Skechers and Citibank sponsor him... What can Citibank@oleturana Warning: dont trust #Citibank. Theyre offer him, A higher interest rate?corporate crooks. See http://t.co/FOF7AQ0e forcurrent complaints. @citibank Trust Tyler Doolittle ‫@‏‬Tyler_DoolittleFaiZachary Seriously ah u give me $80 for free? Cantrust DBS ah? Hmmm.. Nah nvm too lazy according to Shittybank...$AAPL is no longer a champion....If Apple had analysts they would rate Citibank filthy, ..I dont trust Citibank, but everyone has it. Idgi.#teamChase @howardlindzon: SOURCE: TWITTER
    • CONVERSATION AROUNDBANK ACCOUNT iUnspoken Dear UOB. I never asked for that ugly calculator looking SecureToken. And now I cant transact from my account? To Citibank I go then..mui_lingOk now standard chartered says I misunderstood the nertarsheermeaning of the account. Of all days, GST money is in. I forgot my OCBC account GENERAL pin number.mui_lingDont know what is standard chartered doing. Openwrong account type for me. Dumb enough. You first COMPLAINTSday banker? Lollie_world sometimes i regret closing down my ocbc accountAidilEdzwanDoes anyone have the OCBC Frank Debit/Creditcard or opened the OCBC Frank Account? Account CLOSINGFeedback welcome :)khairahahah I opened an OCBC account because of the gorgeous Frankneed to open another card. until now i got $0 inside, but my wallet looks QUESTIONaccount. ocbc or uob? NEW significantly nicer! LOL Opened frank account with OCBC. Finally an account kimjunsu without minimum deposit (till 26). :) @kiddytomo go ahead OPENING OPENED then. for them. LOL. btw do u have your own bank account? if shidahorvejkul iAtep urs is posb/dbs u can Open a new ocbc account Opening an OCBC account soon! Frank debit cards are so cool! apply for "go! card" elextrify Gonna open OCBC Account Going to open a Citibank account when Im back. POSB/DBS cards cant withdraw jackshit here even though theres Cirrus/MasterCard/pluswendaalimm wendaalimmGonna open an OCBC account soon. Hate waiting in line just to Spent less than 30 mins opening my OCBC account. Now all I have to dodeposit/ withdraw money. Some people can take forever at the is wait for my FRANK card and ibanking token to arrive.machine. SOURCE: TWITTER
    • CONVERSATION AROUNDBANK ACCOUNT iUnspoken Dear UOB. I never asked for that ugly calculator looking SecureToken. And now I cant transact from my account? To Citibank I go then..mui_lingOk now standard chartered says I misunderstood the nertarsheermeaning of the account. Of all days, GST money is in. I forgot my OCBC account GENERAL pin number.mui_lingDont know what is standard chartered doing. Openwrong account type for me. Dumb enough. You first COMPLAINTSday banker? Lollie_world sometimes i regret closing down my ocbc accountAidilEdzwanDoes anyone have the OCBC Frank Debit/Creditcard or opened the OCBC Frank Account? Account CLOSINGFeedback welcome :)khairahahah I opened an OCBC account because of the gorgeous Frankneed to open another card. until now i got $0 inside, but my wallet looks QUESTIONaccount. ocbc or uob? NEW significantly nicer! LOL Opened frank account with OCBC. Finally an account kimjunsu without minimum deposit (till 26). :) @kiddytomo go ahead OPENING OPENED then. for them. LOL. btw do u have your own bank account? if shidahorvejkul iAtep urs is posb/dbs u can Open a new ocbc account Opening an OCBC account soon! Frank debit cards are so cool! apply for "go! card" elextrify Gonna open OCBC Account Going to open a Citibank account when Im back. POSB/DBS cards cant withdraw jackshit here even though theres Cirrus/MasterCard/pluswendaalimm wendaalimmGonna open an OCBC account soon. Hate waiting in line just to Spent less than 30 mins opening my OCBC account. Now all I have to dodeposit/ withdraw money. Some people can take forever at the is wait for my FRANK card and ibanking token to arrive.machine. SOURCE: TWITTER
    • CONVERSATION AROUNDBANK ACCOUNT iUnspoken Dear UOB. I never asked for that ugly calculator looking SecureToken. And now I cant transact from my account? To Citibank I go then..mui_lingOk now standard chartered says I misunderstood the nertarsheermeaning of the account. Of all days, GST money is in. I forgot my OCBC account GENERAL pin number.mui_lingDont know what is standard chartered doing. Openwrong account type for me. Dumb enough. You first COMPLAINTSday banker? Lollie_world sometimes i regret closing down my ocbc accountAidilEdzwanDoes anyone have the OCBC Frank Debit/Creditcard or opened the OCBC Frank Account? Account CLOSINGFeedback welcome :)khairahahah I opened an OCBC account because of the gorgeous Frankneed to open another card. until now i got $0 inside, but my wallet looks QUESTIONaccount. ocbc or uob? NEW significantly nicer! LOL Opened frank account with OCBC. Finally an account kimjunsu without minimum deposit (till 26). :) @kiddytomo go ahead OPENING OPENED then. for them. LOL. btw do u have your own bank account? if shidahorvejkul iAtep urs is posb/dbs u can Open a new ocbc account Opening an OCBC account soon! Frank debit cards are so cool! apply for "go! card" elextrify Gonna open OCBC Account Going to open a Citibank account when Im back. POSB/DBS cards cant withdraw jackshit here even though theres Cirrus/MasterCard/pluswendaalimm wendaalimmGonna open an OCBC account soon. Hate waiting in line just to Spent less than 30 mins opening my OCBC account. Now all I have to dodeposit/ withdraw money. Some people can take forever at the is wait for my FRANK card and ibanking token to arrive.machine. SOURCE: TWITTER
    • CONVERSATION AROUNDBANK ACCOUNT iUnspoken Dear UOB. I never asked for that ugly calculator looking SecureToken. And now I cant transact from my account? To Citibank I go then..mui_lingOk now standard chartered says I misunderstood the nertarsheermeaning of the account. Of all days, GST money is in. I forgot my OCBC account GENERAL pin number.mui_lingDont know what is standard chartered doing. Openwrong account type for me. Dumb enough. You first COMPLAINTSday banker? Lollie_world sometimes i regret closing down my ocbc accountAidilEdzwanDoes anyone have the OCBC Frank Debit/Creditcard or opened the OCBC Frank Account? Account CLOSINGFeedback welcome :)khairahahah I opened an OCBC account because of the gorgeous Frankneed to open another card. until now i got $0 inside, but my wallet looks QUESTIONaccount. ocbc or uob? NEW significantly nicer! LOL Opened frank account with OCBC. Finally an account kimjunsu without minimum deposit (till 26). :) @kiddytomo go ahead OPENING OPENED then. for them. LOL. btw do u have your own bank account? if shidahorvejkul iAtep urs is posb/dbs u can Open a new ocbc account Opening an OCBC account soon! Frank debit cards are so cool! apply for "go! card" elextrify Gonna open OCBC Account Going to open a Citibank account when Im back. POSB/DBS cards cant withdraw jackshit here even though theres Cirrus/MasterCard/pluswendaalimm wendaalimmGonna open an OCBC account soon. Hate waiting in line just to Spent less than 30 mins opening my OCBC account. Now all I have to dodeposit/ withdraw money. Some people can take forever at the is wait for my FRANK card and ibanking token to arrive.machine. SOURCE: TWITTER
    • CONVERSATION AROUNDBANK ACCOUNT iUnspoken Dear UOB. I never asked for that ugly calculator looking SecureToken. And now I cant transact from my account? To Citibank I go then..mui_lingOk now standard chartered says I misunderstood the nertarsheermeaning of the account. Of all days, GST money is in. I forgot my OCBC account GENERAL pin number.mui_lingDont know what is standard chartered doing. Openwrong account type for me. Dumb enough. You first COMPLAINTSday banker? Lollie_world sometimes i regret closing down my ocbc accountAidilEdzwanDoes anyone have the OCBC Frank Debit/Creditcard or opened the OCBC Frank Account? Account CLOSINGFeedback welcome :)khairahahah I opened an OCBC account because of the gorgeous Frankneed to open another card. until now i got $0 inside, but my wallet looks QUESTIONaccount. ocbc or uob? NEW significantly nicer! LOL Opened frank account with OCBC. Finally an account kimjunsu without minimum deposit (till 26). :) @kiddytomo go ahead OPENING OPENED then. for them. LOL. btw do u have your own bank account? if shidahorvejkul iAtep urs is posb/dbs u can Open a new ocbc account Opening an OCBC account soon! Frank debit cards are so cool! apply for "go! card" elextrify Gonna open OCBC Account Going to open a Citibank account when Im back. POSB/DBS cards cant withdraw jackshit here even though theres Cirrus/MasterCard/pluswendaalimm wendaalimmGonna open an OCBC account soon. Hate waiting in line just to Spent less than 30 mins opening my OCBC account. Now all I have to dodeposit/ withdraw money. Some people can take forever at the is wait for my FRANK card and ibanking token to arrive.machine. SOURCE: TWITTER
    • CONVERSATION AROUNDBANK ACCOUNT iUnspoken Dear UOB. I never asked for that ugly calculator looking SecureToken. And now I cant transact from my account? To Citibank I go then..mui_lingOk now standard chartered says I misunderstood the nertarsheermeaning of the account. Of all days, GST money is in. I forgot my OCBC account GENERAL pin number.mui_lingDont know what is standard chartered doing. Openwrong account type for me. Dumb enough. You first COMPLAINTSday banker? Lollie_world sometimes i regret closing down my ocbc accountAidilEdzwanDoes anyone have the OCBC Frank Debit/Creditcard or opened the OCBC Frank Account? Account CLOSINGFeedback welcome :)khairahahah I opened an OCBC account because of the gorgeous Frankneed to open another card. until now i got $0 inside, but my wallet looks QUESTIONaccount. ocbc or uob? NEW significantly nicer! LOL Opened frank account with OCBC. Finally an account kimjunsu without minimum deposit (till 26). :) @kiddytomo go ahead OPENING OPENED then. for them. LOL. btw do u have your own bank account? if shidahorvejkul iAtep urs is posb/dbs u can Open a new ocbc account Opening an OCBC account soon! Frank debit cards are so cool! apply for "go! card" elextrify Gonna open OCBC Account Going to open a Citibank account when Im back. POSB/DBS cards cant withdraw jackshit here even though theres Cirrus/MasterCard/pluswendaalimm wendaalimmGonna open an OCBC account soon. Hate waiting in line just to Spent less than 30 mins opening my OCBC account. Now all I have to dodeposit/ withdraw money. Some people can take forever at the is wait for my FRANK card and ibanking token to arrive.machine. SOURCE: TWITTER
    • About Simplify360Simplify 360 is a Social Media Management Application for Social BusinessAnalytics and Multichannel Engagement.Simplify360 enables organizations to effectively implement social mediaconcepts in to core business functions. Powered by Simplify360 AnalyticsTM,we extend a sophisticated and user-friendly environment to realize value viaactionable intelligence. @Simplify360 fb/simplify360contact us: lian@simplify360.com