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CitiBank leads Standard Chartered by 72% in the Share of Voice.

by on Aug 17, 2012

  • 51,358 views

The objective of this study was to understand the social media presence of banks in Singapore and which are the banks that are using this channel of communication to their advantage. In this research, ...

The objective of this study was to understand the social media presence of banks in Singapore and which are the banks that are using this channel of communication to their advantage. In this research, four major banks in Singapore namely DBS, Citibank, OCBC and Standard Chartered Bank are considered. The conversations in social media are tracked from 1st July to 31st July for a period of one month. The study is based on total of 38,301 conversations are collected for the purpose of the study.

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http://www.buzzom.com 48089
http://simplify360.com 297
https://twitter.com 89
http://translate.googleusercontent.com 78
http://www.buzzom.com. 24
http://webcache.googleusercontent.com 14
http://www.twylah.com 8
http://pinterest.com 4
http://localhost 3
https://si0.twimg.com 3
http://www.pinterest.com 2
http://ranksit.com 2
http://s.gravatar.com 2
http://131.253.14.98 1
http://buzzom.com. 1
http://spc-dc01 1
http://klubkreatywnych.pl 1
http://ams.activemailservice.com 1
http://www.buzzom.com&_=1346335954062 HTTP 1
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CitiBank leads Standard Chartered by 72% in the Share of Voice. CitiBank leads Standard Chartered by 72% in the Share of Voice. Presentation Transcript