Chelsea becomes the Most Talked EPL Team in Jan 2014, Arsenal Second
 

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Chelsea becomes the Most Talked EPL Team in Jan 2014, Arsenal Second

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TOP BARCLAYS PREMIERE LEAGUE TEAMS ...

TOP BARCLAYS PREMIERE LEAGUE TEAMS
ON SOCIAL MEDIA- January 2014

Key findings
•Manchester United leads as the number one most liked club on Facebook
•Arsenal is the most followed club on Twitter
•Chelsea is the most talked about club in January, 2014
•Manchester United has the highest number of fans engaged.
•Southampton has the most engaged fans in terms of percentage of fans engaged.

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Chelsea becomes the Most Talked EPL Team in Jan 2014, Arsenal Second Presentation Transcript

  • 1. TOP BARCLAYS PREMIERE LEAGUE TEAMS ON SOCIAL MEDIA JANUARY, 2014
  • 2. Key findings • Manchester United leads as the number one most liked club on Facebook • Arsenal is the most followed club on Twitter • Chelsea is the most talked about club in January, 2014 • Manchester United has the highest number of fans engaged. • Southampton has the most engaged fans in terms of percentage of fans engaged.
  • 3. MANCHESTER UNITED IS THE MOST LIKED CLUB ON FACEBOOK Pos 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 Club Manchester United Chelsea Football Club Arsenal Liverpool FC Manchester City FC Tottenham Hotspur Aston Villa FC Newcastle United Everton Football Club West Ham United FC Fulham FC Hull City A.F.C. Swansea City Football Club Cardiff City Football Club Norwich City FC Sunderland AFC Stoke City Football Club West Bromwich Albion Southampton FC Crystal Palace Football Club Total Likes 39,810,750 21,806,755 19,197,877 14,750,722 8,486,784 3,652,704 1,604,821 748,036 680,412 492,607 403,631 390,288 347,009 186,645 166,975 157,155 137,526 136,019 129,127 62,185
  • 4. ARSENAL IS THE MOST FOLLOWED CLUB ON TWITTER Pos 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 Club Arsenal Chelsea Football Club Liverpool FC Manchester United Manchester City FC Tottenham Hotspur Newcastle United Everton Football Club West Ham United FC Aston Villa FC Fulham FC Sunderland AFC Swansea City Football Club Southampton FC Norwich City FC Stoke City Football Club West Bromwich Albion Cardiff City Football Club Crystal Palace Football Club Hull City A.F.C. Total Followers 3,366,240 3,266,100 2,275,315 1,738,852 1,434,974 747,393 332,031 302,131 249,673 240,856 195,802 194,433 191,597 179,373 170,147 164,442 116,535 94,844 81,300 72,570
  • 5. MANCHESTER CITY HAS HIGH ACTIVITY ON THEIR TWITTER CHANNEL 60000 50000 Manchester City FC, 57,629, 1,435,057 Tweets made 40000 Chelsea Football Club, Liverpool FC, 403,717, 2,275,447 292, 3,266,316 Everton Football Club, 144, 302,132 30000 Arsenal, 163,867, 3,366,426 Tottenham Hotspur, 147, 747,409 Newcastle United, 58, 20000 332,040 Aston Villa FC, 48,844, 240,863 How to read this chart? Club name, Following, Followers, West Ham United FC, 84, 249,679 10000 Manchester United, 71, 1,739,073 0 1 10 100 *Bubble size represents Followers 1000 10000 100000 1000000 10000000 100000000 1E+09 Following Count 1E+10
  • 6. CHELSEA IS THE MOST TALKED ABOUT CLUB Mentions of Clubs on social media, January 2014 Thousands Chelsea Football Club Arsenal Liverpool FC Manchester United Manchester City FC Tottenham Hotspur SwansOfficial Everton Football Club Cardiff City Football Club Newcastle United Sunderland AFC Southampton FC Fulham FC Hull City A.F.C. Aston Villa FC West Bromwich Albion Crystal Palace Football Club Norwich City FC West Ham United FC Stoke City Football Club 6,085 4,997 3,898 3,372 1,182 1,065 950 905 905 878 575 488 465 404 353 187 166 133 106 32
  • 7. MANCHESTER UNITED HAS HIGHLY ACTIVE FAN BASE Manchester United has highly active fan base purely because of the high fan base. When the percentage of fans active are considered, Southampton tops the list. 2500000 People talking about the page 2000000 Manchester United, 39,810,750 1500000 Liverpool FC, 14,750,722 How to read this chart? Club name, Size of fans, Arsenal, 19,197,877 1000000 500000 0 0.0% Tottenham Hotspur, Chelsea Football Club, Manchester City FC, 3,652,704 21,806,755 8,486,784 Aston Villa FC, 1,604,821 Newcastle United, 748,036 2.0% *Bubble size represents number of fans 4.0% 6.0% 8.0% Everton Football Club, 680,412 10.0% 12.0% Percentage of people talking about the page 14.0% Southampton FC, 129,127 16.0% 18.0%
  • 8. Southamton has the highest percentage of fans engaged on Facebook Percentage of fans engaged on Facebook, January 2014 Southampton FC Crystal Palace Football Club Sunderland AFC West Bromwich Albion Everton Football Club Hull City A.F.C. Cardiff City Football Club Swansea City Football Club Stoke City Football Club Norwich City FC Liverpool FC West Ham United FC Newcastle United Manchester City FC Tottenham Hotspur Fulham FC Arsenal Manchester United Chelsea Football Club Aston Villa FC 14.8% 14.7% 13.1% 12.5% 11.6% 11.5% 11.0% 10.6% 9.4% 8.7% 6.7% 6.7% 6.4% 5.9% 5.7% 5.4% 4.7% 4.7% 4.2% 3.4%
  • 9. Simplify360 – The Leader of Social Business Intelligence  Most admired brand for Social Media Research on Slideshare  Top 10 Product Technology Company by TechSparks 2010  Listed amongst TOP 10 SMM tools by PR2020 and SocialMedia8
  • 10. Social Business Intelligence Simplify360 is the leading social business intelligence. Offerings include: • Social Marketing Suite for agencies • Social Contact Centre for BPOs • Social Command Centre for Enterprises We enable businesses to perform Online Reputation Management, Customer Service, Community Management, Social Media Research & Brand Auditing; Online Sales Lead Generation, and Consumer Sentiment Analysis. www.simplify360.com
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