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How Consumers Can Use Social Media To Ruin Your Reputation - A Case Study on TimTara.com

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TimTara.com, an online electronics retailer from India, came under fire from consumers for late shipments and not refunding customers

TimTara.com, an online electronics retailer from India, came under fire from consumers for late shipments and not refunding customers

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  • 1. a case study on timtara.comhow consumers canuse social media to ruinyour rEputation
  • 2. It takes 20 years tobuild a reputationand 5 minutes to ruinit. If you think aboutthat, you’ll do thingsdifferently“Warren Buffet
  • 3. Simplify360 is the world’s first 360 degree social marketing suite. Simplify360 helps or-ganizations to make the most of social media.About simplify360OUR CLIENTS
  • 4. what would you do if the reputationof your brand was at stake?
  • 5. the case of timtara.comabout timtara.com: timtara.com is a noida, India based online elec-tronics retailer. The online shopping site wasfounded in april, 2010.
  • 6. how it all started?the story of how timtara.com came under fire from its customers for lateshipments and refunds from the company first appeared in the economic timeson 18thmay 2012, one year ago.13thMay 2012
  • 7. what happened?CEO Harish Ahluwalia and Director Arindam Bose were arrested on allegationsof fraud amounting to Rs 12 lakh, (The Times Of India)31stMarch, 2013
  • 8. when consumers take their grievences to social mediathere were dedicated pages on facebook about the timtara fraud.
  • 9. from march 15 to april 1002040608010012015 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 1 2 3 4 5 6 7 8 9 10600 mentions of timataraacross the social webMarch 29 : Founder and CEO arrestedNews spreads like wildfire
  • 10. 94% negative conversationsNeutralNegativePositive93.86%negative5.97%neutralpositive0.17%
  • 11. 94% negative conversationsNeutralNegativePositive65% complaints among the65%20%7%9%ComplaintsNewsOthersReview
  • 12. most consumers seek refunds
  • 13. Do you have a policy in place totackle social media disasters?
  • 14. to know morecontact us at: simplify360.com