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Celebs use of Twitter for
promoting movies
August, 2014
HOW SHAHRUKH KHAN IS PROMOTING HIS UPCOMING MOVIE “HAPPY NEW YEAR”
• Shahrukh Khan has changed his Twitter Profile name as...
HOW SHAHRUKH KHAN IS PROMOTING HIS UPCOMING MOVIE “HAPPY NEW YEAR”
Top Hashtags No.of times used Overall mentions
#HNYTrai...
HOW DEEPIKA PADUKONE IS PROMOTING HER MOVIES ON TWITTER
• Deepika Padukone has changed her Twitter Profile name as
Finding...
HOW DEEPIKA PADUKONE IS PROMOTING HER MOVIES ON TWITTER
Top Hashtags No.of times used Overall mentions
#FindingFanny 5 10,...
HOW SALMAN KHAN IS PROMOTING HIS MOVIES ON TWITTER
• Salman Khan has also shared Kick Trailer on Twitter. Updates
on Kick ...
HOW AJAY DEVGN IS PROMOTING HIS MOVIES ON TWITTER
• Ajay Devgn has changed his profile picture. Further to
sharing updates...
HOW AJAY DEVGN IS PROMOTING HIS MOVIES ON TWITTER
Top Hashtags No.of
times used
Overall mentions
#AataMajhiSatakli 20 11,7...
Methodology
Simplify360’s proprietary listening tool is used for collecting the data and counting the
number of mentions f...
Simplify360 – The Leader of Social Business Intelligence
 Most admired brand for Social Media Research on Slideshare
 To...
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Intelligence
www.simplify360.com
Simplify360 is the leading social business intelligence firm.
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Leaders use Simplify360
Clients
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Worldwide
Brazil and LatAM Saudi Arabia
USA
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CONNECT WITH US
Bollywood Stars trying the 'new' thing to promote their movies
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Bollywood Stars trying the 'new' thing to promote their movies

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Most Bollywood stars are doing a new thing to promote their movies on Twitter.

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Transcript of "Bollywood Stars trying the 'new' thing to promote their movies"

  1. 1. Celebs use of Twitter for promoting movies August, 2014
  2. 2. HOW SHAHRUKH KHAN IS PROMOTING HIS UPCOMING MOVIE “HAPPY NEW YEAR” • Shahrukh Khan has changed his Twitter Profile name as Charlie (name of his character in Happy New Year movie) • Sharing of trailers, links, updates and hashtags around the movie was prominent on Twitter. Promotion of #HNYTrailer PROMOTION OF HNY TRAILER https://twitter.com/iamsrk/status/499104490071408642 https://twitter.com/iamsrk/status/500229774548013056 Top Hashtags #HNYTrailer #HappyNewYear Top Links shared http://t.co/jEyKKxyA6t http://t.co/QkEHcSz4aY
  3. 3. HOW SHAHRUKH KHAN IS PROMOTING HIS UPCOMING MOVIE “HAPPY NEW YEAR” Top Hashtags No.of times used Overall mentions #HNYTrailer 3 194,308 #HappyNewYear 3 34,096 #Indiawaale 2 23,021 #TheSlamJam 2 11,288 #SLAMTheTour 1 10,311 No.of times used signifies number of times Shahrukh khan tweeted the hashtag Overall mentions represents Twitter mentions on the Hashtag over the last one month TOP LINKS SHARED BY SHAHRUKH KHAN Top Links shared No.of times used Content shared on YouTube YouTube Views http://t.co/jEyKKxyA6t 2 SLAM! The Tour (Official Promo) 252,486 http://t.co/QkEHcSz4aY 1 Happy New Year | Official Trailer | Shah Rukh Khan | Deepika Padukone 666,341 http://t.co/x9G2dHSqMx 1 Happy New Year (2014) | Official Motion Poster 220,878 http://t.co/EmnIfV1lE4 1 SLAM! The Tour- City Promo 105,788
  4. 4. HOW DEEPIKA PADUKONE IS PROMOTING HER MOVIES ON TWITTER • Deepika Padukone has changed her Twitter Profile name as Finding Fanny (name of an upcoming movie, she's acting in) PROMOTION OF FINDING FANNY TRAILER Top Hashtags #FindingFanny #FannyRe #HNYTrailer #HappyNewYear https://twitter.com/deepikapadukone/status/498816502322057216
  5. 5. HOW DEEPIKA PADUKONE IS PROMOTING HER MOVIES ON TWITTER Top Hashtags No.of times used Overall mentions #FindingFanny 5 10,361 #FannyRe 2 1,798 #HNYTrailer 1 194,308 #HappyNewYear 1 34,096 No.of times used signifies number of times Deepika Padukone tweeted the hashtag Overall mentions represents Twitter mentions on the Hashtag over the last one month TOP LINKS SHARED BY DEEPIKA PADUKONE Top Links shared No.of times used Content shared on YouTube YouTube Views https://t.co/TRms3KL0WH 1 Fanny Re - Finding Fanny | Deepika Padukone, Arjun Kapoor 460,715 http://t.co/4hBfGLwXUU 1 Finding Fanny | Official Trailer | Arjun Kapoor, Deepika Padukone 4,635,962
  6. 6. HOW SALMAN KHAN IS PROMOTING HIS MOVIES ON TWITTER • Salman Khan has also shared Kick Trailer on Twitter. Updates on Kick songs and his look in the movie. Very few hashtags were used by Salman PROMOTION OF KICK TRAILER https://twitter.com/BeingSalmanKhan/status/478131192273719296 Total clicks on the Bit.ly link shared across different social media platforms Over 17Millionviews in YouTube for the Kick trailer
  7. 7. HOW AJAY DEVGN IS PROMOTING HIS MOVIES ON TWITTER • Ajay Devgn has changed his profile picture. Further to sharing updates around Singham Returns he also had a Q&A session to interact with his fans. Usage of different hashtags around the movie was prominent PROMOTION OF SINGHAM RETURNS TRAILER Top Hashtags #AataMajhiSatakli #SinghamReturns #SinghamRoarsOnWeChat #JoinSinghamSquad https://twitter.com/ajaydevgn/status/487592669288202241
  8. 8. HOW AJAY DEVGN IS PROMOTING HIS MOVIES ON TWITTER Top Hashtags No.of times used Overall mentions #AataMajhiSatakli 20 11,782 #SinghamReturns 5 44,514 #SinghamRoarsOnWeChat 2 3,197 #JoinSinghamSquad 1 911 No.of times used signifies number of times Ajay Devgn tweeted the hashtag Overall mentions represents Twitter mentions on the Hashtag over the last one month TOP LINKS SHARED BY AJAY DEVGN Top Links shared No.of times used Content shared on YouTube YouTube Views http://t.co/ND0CA3xoYW 2 Exclusive: Aata Majhi Satakli | Singham Returns | Ajay Devgan | Kareena Kapoor | Yo Yo Honey Singh 6,139,391 http://t.co/BJxjrfLMog 3 Singham Returns Official Theatrical Trailer | Ajay Devgn & Kareena Kapoor 7,140,601
  9. 9. Methodology Simplify360’s proprietary listening tool is used for collecting the data and counting the number of mentions for each company. Geography considered: Global Period of analysis: July 18 to August 18, 2014
  10. 10. Simplify360 – The Leader of Social Business Intelligence  Most admired brand for Social Media Research on Slideshare  Top 10 Product Technology Company by TechSparks 2010  Listed amongst TOP 10 SMM tools by PR2020 and SocialMedia8
  11. 11. Social Business Intelligence www.simplify360.com Simplify360 is the leading social business intelligence firm. Offerings include: •Social Marketing Suite for agencies •Social Contact Centre for BPOs •Social Command Centre for Enterprises We enable businesses to perform Online Reputation Management, Customer Service, Community Management, Social Media Research & Brand Auditing; Online Sales Lead Generation, and Consumer Sentiment Analysis.
  12. 12. Leaders use Simplify360 Clients Partners Worldwide Brazil and LatAM Saudi Arabia USA Worldwide Singapore & India
  13. 13. THANK YOU CONNECT WITH US
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