0
INDIAN ELECTIONS
100 DAYS SOCIAL MEDIA
BUZZ ANALYSIS REPORT
January 1, 2014 to April 09, 2014
Covered in
707,069
329,332
202,581
134,240
79,369
56,570
21,856
174,730
114,459
163,432
68,079
49,069
31,444
16,776
Corruption
Develo...
Trending topics on economy
1. Finance Minister P Chidambaram blamed the most for the state
of the economy
2. There were co...
Rahul Gandhi
Sample conversations:
Rahul gandhi and I are almost same. Witless, shameless,
talentless and famous.
Rahul Ga...
Good or bad leader - for Modi
Development: Narendra Modi’s proven track
record of developing Gujarat
Vision & change leade...
Modi vs Gandhi vs Kejriwal
72
70
7272 71
7373
74
76
SSI Score SSI Score SSI Score
Rahul Gandhi Arvind Kejriwal Narendra Mo...
Modi vs Gandhi vs Kejriwal
82
56
77
62
72
80
52
77
61
70
82
50
76
72 72
88
46
85
52
72
88
46
83
50
71
88
33
88
67
73
85
40...
Rahul Gandhi is popular among youths,
Nandan Nilekani among older people.
In the share of interest for the politicians at
...
Youth vs Old – demographic; who favors which leader
25.1%
22.4%
11.5%
21.9%
7.8%
21.5%
24.2%
22.6%
19.0%
25.2%
11.0%
19.2%...
Youth vs Old – demographic; who favors which party
18.94%
21.05%
3.42%
16.13%
14.71%
19.99%
19.96%
16.12%
22.94%
13.77%
16...
SOCIAL MEDIA BUZZ OF POLITICIANS IN THE LAST 100 DAYS
4,601,615
3,589,650
1,174,331
372,629
221,804
210,272
208,672
184,74...
SOCIAL MEDIA BUZZ OF POLITICAL PARTIES IN THE LAST 100 DAYS4,799,330
2,248,338
1,431,518
121,399
55,186
43,577
39,644
34,6...
543 Million conversations on politics in the last 100 days
0
20,00,000
40,00,000
60,00,000
80,00,000
1,00,00,000
1,20,00,0...
Top cities, India vs Abroad
84%
16%
India Abroad
22.96%
18.32%
9.99%
4.62%
3.91%
3.12%
3.10%
1.96%
1.76%
1.32%
1.25%
1.24%...
Simplify360 Social Index (SSI)
AWARENESS SPREAD PROMINENCE FAVORABILITY
A POLITICIAN/PARTY IS RANKED BASED ON FOUR BROAD P...
About the authors
Mohan Krishna
Social media research analyst, Simplify360
Mohan Krishna has a talent of plugging in
Mathe...
Key Terminology used:
Awareness: Based on total mentions and unique people talking about a party/politician
Spread: Measur...
THANK YOU
CONNECT WITH US
BJP dominates social media in the last 100 days of indian elections
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  1. 1. INDIAN ELECTIONS 100 DAYS SOCIAL MEDIA BUZZ ANALYSIS REPORT January 1, 2014 to April 09, 2014 Covered in
  2. 2. 707,069 329,332 202,581 134,240 79,369 56,570 21,856 174,730 114,459 163,432 68,079 49,069 31,444 16,776 Corruption Development Religion & Caste Women safety/empowerment Economy Price Rise/Inflation Employment Buzz Count Unique People Talking Major issue talked about
  3. 3. Trending topics on economy 1. Finance Minister P Chidambaram blamed the most for the state of the economy 2. There were concerns of the Economic growth rate. 3. People wants a better Economy 4. Stable government with a stable economy in other words a better economy and stable government 5. Policies of political party on economy Top 5 trending topics
  4. 4. Rahul Gandhi Sample conversations: Rahul gandhi and I are almost same. Witless, shameless, talentless and famous. Rahul Gandhi uses the same sentences in all speeches,he has become so predictable...stale...no yuva josh at all Rahul Gandhi still "learning" after 10 yrs in politics If you ever feel like you're having a bad day, just remember that someone somewhere in the country is listening to Rahul Gandhi speech. Rahul Gandhi is made fun of for his speeches. Still “learning” after 10 years Humble leader Rahul Gandhi is criticized for his speeches. “If you ever feel like you're having a bad day, just remember that someone somewhere in the country is listening to Rahul Gandhi’s speech” tweeted Mohitraj on Twitter. There are others who indicated that even after more than 10 years in politics, he has not learnt much. He is admired for his humility as a leader. He is also called talentless
  5. 5. Good or bad leader - for Modi Development: Narendra Modi’s proven track record of developing Gujarat Vision & change leadership: Modi’s vision of making a ‘better India’ with the change leadership, better policies and practices WHAT MAKES PEOPLE THINK MODI AS GOOD LEADER? Communalism & overstated development of Gujarat: Few people said Narendra Modi’s track record in Gujarat is not the runaway success as he claims. They also indicated Modi practices communalism WHAT MAKES PEOPLE THINK MODI AS BAD LEADER?
  6. 6. Modi vs Gandhi vs Kejriwal 72 70 7272 71 7373 74 76 SSI Score SSI Score SSI Score Rahul Gandhi Arvind Kejriwal Narendra Modi In the last three months, Narendra Modi is always ahead of the trio. As polling begins, Modi extended the lead further. SIMPLIF360SOCIAL INDEX (SSI) OF NARENDRA MODI, ARVIND KEJRIWAL AND RAHUL GANDHI IN THE LAST THREE MONTHS
  7. 7. Modi vs Gandhi vs Kejriwal 82 56 77 62 72 80 52 77 61 70 82 50 76 72 72 88 46 85 52 72 88 46 83 50 71 88 33 88 67 73 85 40 84 71 73 85 48 85 68 74 88 40 88 77 76 Awareness Score Spread Score Prominence Score Favorability SSI Score Awareness Score Spread Score Prominence Score Favorability SSI Score Awareness Score Spread Score Prominence Score Favorability SSI Score January February March Rahul Gandhi Arvind Kejriwal Narendra Modi
  8. 8. Rahul Gandhi is popular among youths, Nandan Nilekani among older people. In the share of interest for the politicians at overall level, people in the age group of 40+ years constitutes 32.19% while among other different age groups it is in the range of twenty percent. Looking at the individual interests of different age groups among politicians, • Rahul Gandhi is the most popular among youths. The breakup of interests of people of different age group is 11.5%, 41.8%, 33.8% and 12.9% respectively for the four age groups. • Anna Hazare seems to be quite popular among the teenagers. • Nandan Nilekani is most popular among older generations of 40+ years. AAP is popular among youths, Congress among older people. Most of the political parties are popular among the older generations. Youths are more interested in individual politicians while older people seems to care more about the political party. • Congress is most popular among the older generations • AAP is most popular among youths.
  9. 9. Youth vs Old – demographic; who favors which leader 25.1% 22.4% 11.5% 21.9% 7.8% 21.5% 24.2% 22.6% 19.0% 25.2% 11.0% 19.2% 20.5% 24.0% 26.3% 18.9% 24.2% 19.6% 29.6% 19.7% 30.3% 19.7% 56.1% 24.5% 19.5% 19.3% 25.0% 23.6% 12.6% 15.9% 18.6% 28.8% 21.8% 25.4% 22.2% 20.2% 17.3% 41.8% 18.6% 39.7% 22.5% 20.2% 15.7% 14.5% 16.6% 18.7% 17.8% 15.2% 19.0% 24.3% 17.9% 19.3% 16.4% 21.0% 14.4% 14.0% 21.5% 20.2% 13.1% 14.3% 15.8% 17.1% 19.9% 11.2% 37.4% 13.1% 17.0% 20.7% 16.8% 21.4% 23.2% 22.1% 33.8% 21.9% 36.1% 24.3% 23.4% 24.3% 27.5% 23.6% 28.9% 27.6% 26.5% 19.7% 16.6% 24.6% 20.0% 21.7% 20.5% 26.2% 19.6% 21.2% 4.6% 34.2% 27.8% 23.7% 24.0% 20.5% 22.2% 32.2% 18.9% 18.3% 24.8% 25.4% 19.9% 31.6% 38.2% 12.9% 37.6% 16.4% 31.7% 32.2% 37.4% 39.0% 34.7% 41.3% 35.4% 37.8% 37.3% 32.7% 38.7% 36.4% 42.3% 28.9% 39.7% 36.1% 37.6% 19.1% 28.1% 38.5% 41.2% 33.9% 36.0% 54.0% 14.6% 49.4% 35.9% 32.7% 32.4% 36.5% Arvind Kejriwal Narendra Modi Rahul Gandhi Subramanian Swamy Sonia Gandhi Manmohan Singh Yogendra Yadav Rajnath Singh Shashi Tharoor Sushma Swaraj P. Chidambaram Arun Jaitley Somnath Bharti Digvijay Singh Harsh Vardhan Kapil Sibal Omar Abdullah Atal Bihari Vajpayee Jagan Mohan Reddy Sharad Pawar Jaswant Singh Salman Khurshid Anna Hazare N. Chandrababu Naidu Sheila Dikshit Nitish Kumar LK Advani Mayawati Nandan Nilekani Varun Gandhi Mamata Banerjee Vinod Kumar Binny Milind Deora Anurag Singh Thakur Mulayam Singh Yadav 13 to 20 Years 21 to 30 Years 31 to 40 Years 40+ Years
  10. 10. Youth vs Old – demographic; who favors which party 18.94% 21.05% 3.42% 16.13% 14.71% 19.99% 19.96% 16.12% 22.94% 13.77% 16.22% 27.54% 14.10% 14.06% 19.62% 5.21% 8.63% 7.15% 12.33% 9.66% 10.07% 13.42% 12.10% 10.05% 12.73% 23.08% 22.89% 22.74% 17.95% 22.83% 16.04% 19.92% 28.60% 16.41% 22.29% 35.61% 25.96% 18.24% 21.61% 44.10% 36.59% 73.42% 52.40% 62.11% 47.75% 41.78% 57.39% 41.35% 38.51% 47.78% 41.49% 41.21% Bharatiya Janata Party Aam Admi Party Indian National Congress Nationalist Congress Party Bahujan Samaj Party Janata Dal (United) Dravida Munnetra Kazhagam All India Trinamool Congress Biju Janata Dal All India Anna Dravida Munnetra Kazhagam Communist Party of India (Marxist) Jammu & Kashmir National Conference Samajwadi Party 13 to 20 Years 21 to 30 Years 31 to 40 Years 40+ Years
  11. 11. SOCIAL MEDIA BUZZ OF POLITICIANS IN THE LAST 100 DAYS 4,601,615 3,589,650 1,174,331 372,629 221,804 210,272 208,672 184,749 136,057 131,045 107,924 106,500 105,788 104,990 93,694 89,625 67,613 64,073 60,317 55,696 54,474 53,806 48,747 47,970 45,933 45,738 45,724 41,844 37,716 32,330 31,446 31,346 29,613 26,099 25,703 24,553 20,392 20,252 20,027 17,674 17,547 15,083 14,842 13,910 11,661 10,673 ArvindKejriwal NarendraModi RahulGandhi SubramanianSwamy SoniaGandhi ManmohanSingh YogendraYadav RajnathSingh ShashiTharoor SushmaSwaraj JaganMohanReddy DigvijaySingh ArunJaitley P.Chidambaram HarshVardhan SomnathBharti KapilSibal OmarAbdullah AtalBihariVajpayee SharadPawar SalmanKhurshid JaswantSingh NitishKumar Mayawati AnnaHazare N.ChandrababuNaidu SheilaDixit LKAdvani AnuragSinghThakur VarunGandhi MamataBanerjee NandanNilekani VinodKumarBinny MilindDeora MulayamSinghYadav NaveenJindal AkhileshYadav Jayalalitha SyedShahnawazHussain ManishTewari BaijayantJayPanda AhmedPatel AjayMaken LaluPrasadYadav YashwantSinha SachinPilot
  12. 12. SOCIAL MEDIA BUZZ OF POLITICAL PARTIES IN THE LAST 100 DAYS4,799,330 2,248,338 1,431,518 121,399 55,186 43,577 39,644 34,692 32,938 26,266 23,734 20,653 Bharatiya Janata Party Aam Admi Party Indian National Congress Nationalist Congress Party Bahujan Samaj Party Janata Dal (United) Biju Janata Dal Dravida Munnetra Kazhagam All India Trinamool Congress Communist Party of India (Marxist) Samajwadi Party All India Anna Dravida Munnetra Kazhagam
  13. 13. 543 Million conversations on politics in the last 100 days 0 20,00,000 40,00,000 60,00,000 80,00,000 1,00,00,000 1,20,00,000 1-Jan-14 15-Jan-14 29-Jan-14 12-Feb-14 26-Feb-14 12-Mar-14 26-Mar-14 Mentions of Politicians or Political parties
  14. 14. Top cities, India vs Abroad 84% 16% India Abroad 22.96% 18.32% 9.99% 4.62% 3.91% 3.12% 3.10% 1.96% 1.76% 1.32% 1.25% 1.24% 1.16% 1.16% 0.80% Delhi Mumbai Bangalore Pune Hyderabad Ahmedabad Chennai Kolkata Gurgaon NOIDA Chandigarh Nagpur Jaipur Lucknow Surat Top 15 Cities India vs Abroad
  15. 15. Simplify360 Social Index (SSI) AWARENESS SPREAD PROMINENCE FAVORABILITY A POLITICIAN/PARTY IS RANKED BASED ON FOUR BROAD PARAMETERS Weights Volume of buzz Unique People talking about X% Y% Quality of Spread Z% Number of images or videos and links P% Considers Opinion of people Q% SCORES ARE NORMALIZED AT EACH SUB PARAMETER LEVEL AND AT BROAD PARAMETER LEVEL TO GET THE FINAL SCORE FOR A POLITICIAN/PARTY IN CASE OF POLITICIANS HAVING THE SAME SSI SCORE, RANKING IS BASED ON AWARENESS Total Twitter mentions and unique people talking about a party/politician are considered for finding the Awareness score Measures the quality of Twitter mentions spread by considering total impressions, total buzz and unique people talking about A measure of how prominient a politician is on other social media platforms, which is measured through Twitter by considering the links shared, images and videos uploaded Measures the extent of Favourability of a politican/party. Considers Sentiment in to account for analyzing the Favorability score
  16. 16. About the authors Mohan Krishna Social media research analyst, Simplify360 Mohan Krishna has a talent of plugging in Mathematical and statistical techniques over qualitative social media data to get an insightful & actionable results makes him unique. He is intact with many clients across different verticals like Technology, FMCG, Media, Entertainment, Telecom, Sports, and Electronics etc. Contact me at @typicalkrish: Twitter Linkedin Vang Lian Head of Research, Simplify360 Vang Lian is an alumnus of IIM Bangalore. He has the ability to find insights in the midst of chaos. He believes data visualization is equally and even more important than the data itself. He is a weekend footballer.
  17. 17. Key Terminology used: Awareness: Based on total mentions and unique people talking about a party/politician Spread: Measures the quality of mentions spread by considering Total impressions, total buzz and unique people talking Prominence: A measure of how prominent a politician on other social media platforms, which is measured by considering the links shared, images and videos uploaded Favorability: The extent of favorability of a politician/party. Sentiment is used for arriving at the score
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