Analysis of Social Buzz on WhatsApp Acquisition by Facebook

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Analysis of Social Buzz on WhatsApp Acquisition by Facebook

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This is the analysis of how the World reacted to WhatsApp acquisition by Facebook. Mark Zukerberg is known for his aggression and ruthless acquisition but this went beyond that. He just made the......

This is the analysis of how the World reacted to WhatsApp acquisition by Facebook. Mark Zukerberg is known for his aggression and ruthless acquisition but this went beyond that. He just made the World's second largest Tech Acquisition in the history. And, this is the third jewel in Facebook's kitty after Facebook and Instagram. People have reacted in different ways, and the views are highly divided.

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  • 1. HOW SOCIAL MEDIA WORLD REACTED TO THE BIGGEST TECHNOLOGY ACQUISITION EVER? By Simplify360 1
  • 2. BE IT THE POPULARITY OF WHATSAPP AND FACEBOOK OR THE DEAL SIZE, DISCUSSIONS ON WHATSAPP ACQUISITION HAS BECOME ONE OF THE KEY TOPICS OF DISCUSSION ON SOCIAL MEDIA 7,88,909 Mentions On ‘WhatsApp Acquisition’ Over The Past 2 days* AGE OF PEOPLE TALKING 13-20 YEARS 21-30 YEARS 23% 18% 31-40 YEARS 27% GENDER OF PEOPLE TALKING 40+ 31% FEMALE MALE 31.4% 68.6% 68.6% 31.4% 2 Tweets as on 21st Feb 2014 3.00 pm IST
  • 3. DO PEOPLE PERCEIVE THAT FACEBOOK SPENT HEFTY AMOUNT IN WHATSAPP? Image credits: Economictimes.com 3
  • 4. PEOPLE’S PERCEPTION ON WHATSAPP ACQUISITION Worth Buying What does people think of WhatsApp Acquisition? Percentage of people who said WhatsApp acquisition is worth buying for the price Expensive Percentage of people who said WhatsApp acquisition is Expensive Others/ time will say Percentage of people who had neutral opinion on WhatsApp acquisition 17.1% 21.4% 61.5% Sample Analysis of conversations which mentioned worth buying or expensive 4
  • 5. WHATSAPP ACQUISTION IS WORTH TECH IS FUTURE BUYING MORE ACCESS TO YOUTH BIG FOR MOBILE MARKETING GREAT MILESTONE 5
  • 6. WHATSAPP ACQUISTION IS TOO EXPENSIVE EXPENSIVE WORTH MORE THAN A COUNTRY WORTH BUYING SOME OTHER GOOD COMPANY 6
  • 7. THANK YOU CONNECT WITH US 7