28 Facebook Metrics Every Community Manager Should Track
28 Facebook Metrics
Manager should track
To showcase the strength of Simplify360 as the one stop
access point for addressing your Facebook Analytics
To illustrate how you can use Simplify360 to optimize your
To show how you can optimize your Facebook channel
using advanced insights.
Four Key Performance Areas
• Analyze individual post made by the page and sort
• Understand the growth and demographics of your
• Identify the most active fans.
• Understand the trend in the activities on the page.
• Analyze the impact of the posts.
Engagement and Response
• View detailed engagement and responses metrics.
Simplify360 Facebook Analytics
Facebook Analytics have 6 separate
Engagement and Response
Note: You can saves graphs/charts as
image or download in excel sheets. You
can also filter the information by dates.
#1 Benchmark your Engagement
Facebook Engagement Score measures the activity of the
fans on page.
Influence Score measures the reach of the page.
#2. Measure your Post’s performance
Detailed analytics for every post made by the page and posts by
(Likes, Comments, Shares, Engagement Rate, Sentiment, Demographics)
If you have added the page as admin than you can even like, comment, share and delete
#3. Keep a check on your community growth
Trend Graphs of Facebook Community growth and Fan Engagement
#4. Know how your fans are discovering
Trend in the distribution of the Fan Sources along with the list
of Top cities and their growth rates.
#5. Know your community’s language
Distribution of the Top Languages of the Fan base and trend
of the people talking about the page and their friends of Fans
#6. Discover your fan’s activity trends
Interaction trends based on Days, Gender and Age.
#7. Know the interaction pattern of
your audience as per their gender
Time wise distribution of the interaction of Male and Female.
#8. Know the gender and age
distribution of your community
Fan Gender and Age Distribution
#9. Monitor weekly fan growth
Fan growth trends and pattern for different days. Along with
the list of top 10 cities.
#10. Know Your Top Fans
List of top fans based on engagement for last 7 days, 30 days
and all time.
#11. Know how your fans perceive
you (based on sentiment)
Filter the Fans based on positive/negative sentiments,
gender, posts made, comments and likes. You can also
download the list in EXCEL sheet.
#12. Know the activity trend on
your Facebook page
Trend of Admin posts, fan posts, comments and likes.
#13. Monitor Engagement Ratio
Trend of the engagement ratio of the Page and the average
#14. Know what type of content
works best for your page
Trend of the Page posts with respect to types and interactions
#15. Check page impressions and how
people interact with your content
Trend of the Page Consumption and Impression Trend
#16. Keep a check on the negative
feedback on your page
Trend of the negative feedback received by the page along
with their types.
#17. Know the countries where your
page has maximum presence.
Distribution of the language of people talking about the page
and their Region.
#18. Know the gender/age of audience
who are talking about you
Gender and Age of people talking about the Page.
#19. Check how your engagement
and influence score is changing
Trend of the Engagement and Influence Score for the page.
#20. Check the time when your Facebook
page receives maximum comments
Timeline trend of the comments made on the page.
#21. Know which are the most active
days for your page in the week
Day wise trend of the comment made on the Page.
#21. Keep a check on the engagement
rate day by day.
Trend of the Daily Page Engagement Rate
#22. Check the moving average value of
your engagement rate
Trend of the Page Engagement Rate.
#23. Check when are your fans most active
and what type of posts they like most.
Metrics chart for identifying the best time and day for getting
maximum engagement, along with the engagement according
to the post types.
#24. Keep a check on various engagement
metrics and sentiment trend.
Distribution of Engagement and Sentiment of Fans on
#25. Check how often people interact with you on a weekly
basis and the number of answered/unanswered
Trend of daily interaction and general response rate for User
#26. Check how often page communicates
with its audience in case of any query.
Daily Response Rate and trend of responded/Not responded
messages on Facebook page.
#27. Check how fast the page responds to
queries from audience.
Response time for user response and admin posts. And
response rate versus number of user posts.
#28. Analyze how competitors are doing and
where you need to improve.
The dashboard allows you to compare multiple Facebook
Pages and view the complete comparison of metrics.
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