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16 Twitter Metrics Every Community Manager Should Track

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This deck is about how Simplify360 can make a community manager's life easier by providing meaningful insights from the twitter activity. It will provide everyone with 16 must track KPIs for measuring …

This deck is about how Simplify360 can make a community manager's life easier by providing meaningful insights from the twitter activity. It will provide everyone with 16 must track KPIs for measuring your twitter strategy and improvising it further.

In 2013, Twitter emerged out to be the fastest growing social media platform and with its easy to use features and viral factor, the importance of twitter is sure to touch new heights in the eyes of social media marketers.

Let us know, if we have missed out on something in the comments section.

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  • 1. 16 Twitter KPIs Every Community Manager should track
  • 2. Objectives  To showcase the strength of Simplify360 as the one stop access point for addressing your twitter Analytics Requirements.  To illustrate how you can use Simplify360 to optimize your twitter strategy  To show how you can optimize your twitter channel using advanced insights.
  • 3. List of metrics for Twitter 3
  • 4. There 3 different types of metrics Account Statistics • You can view the trend in the followers and identify your loyal followers. Tweet Statistics • You can view the trends in the activity on your account. Tweet Analytics • View the details of the individual tweets. Slide No. 4
  • 5. Twitter Analytics Dashboard Twitter analytics have 4 separate analytical dashboards; • • • • Account Statistics Tweet Statistics Tweet Analytics Compare Note: You can saves graphs/charts as image or download in excel sheets. You can also filter the information by dates. 5
  • 6. #1. Know your influence and engagement score in your community. Engagement Score measures the activity of the profile. Influence Score measures the reach of the profile. 6
  • 7. #2. Keep a check on your followers trend Trend in the growth and change of the Twitter Community. 7
  • 8. #3. Know the percentage change in followers growth day by day Percentile change in the community and the Ratio of Follower to Following. 8
  • 9. #4. Know the gender demographics of people interacting with you Demographic analysis of people Re-tweeting and mentioning you on Twitter. 9
  • 10. #5. Know the gender and age distribution of your community Age Distribution of people Re-tweeting and mentioning you on Twitter. 10
  • 11. #6. Know Your Top Followers List of people who are engaging with you most, on Twitter. 11
  • 12. #7. Know the activity trend of your twitter profile Trend of daily activities on your twitter profile 12
  • 13. #8. Know when your community is most active Day wise and Hour wise distribution of activities. 13
  • 14. #9. Know how your community is accessing twitter List of apps/devices used by people mentioning you on Twitter. And user profile for RTs/Mentions in terms of Follower Counts. 14
  • 15. #10. Keep a check on various engagement metrics and sentiment trend. Distribution of reactions from Followers and sentiment of the mentions. 15
  • 16. #11. Check effectiveness of your tweets as per the time span Virality of the tweets measure in the Time span for RTs and Replies. 16
  • 17. #12. Know the pattern of retweets and mentions received as per time span Distribution of Re-tweets and replies happening with respect to hours. 17
  • 18. #13. Check the geographies from where your community belongs Regional distribution of people mentioning and Re-tweeting your Tweets. 18
  • 19. #14. Know which are your most re-tweeted tweets List of Top Re-tweeted Tweets 19
  • 20. #15. Measure your tweet’s performance Detail analytics for each Tweets. (RT Count, Tweet Reach and Impressions) 20
  • 21. #16. Analyze how competitors are doing and where you need to improve. The dashboard allows you to compare multiple Twitter Accounts and view the complete comparison of metrics. 21
  • 22. ARE YOU LOOKING FOR A WORLD CLASS SOLUTION TO YOUR TWITTER ANALYTICS NEEDS..???
  • 23. Get in touch with us… contact@simplify360.com http://www.linkedin.com/in/iprashantjain
  • 24. ABOUT SIMPLIFY360 SIMPLIFY360 IS THE WORLD’S FIRST INTEGRATED ENTERPRISE SOCIAL MEDIA PLATFORM. OFFERINGS INCLUDE: •SOCIAL MARKETING SUITE FOR AGENCIES •SOCIAL CONTACT CENTRE FOR BPOS •SOCIAL COMMAND CENTRE FOR ENTERPRISES. www.simplify360.com
  • 25. Leaders use Simplify360 Clients Partners World wide Brazil and LatAM Malaysia Qatar USA India Singapore & India Saudi Arabia Worldwide Korea
  • 26. THANK YOU CONNECT WITH US