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11 Lessons Marketers Can Learn From Movies
 

11 Lessons Marketers Can Learn From Movies

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Movies inspire us, they change us and sometimes they even change the society. We figured out a really exciting resemblance between some of very popular movie dialogues from Hollywood and how a ...

Movies inspire us, they change us and sometimes they even change the society. We figured out a really exciting resemblance between some of very popular movie dialogues from Hollywood and how a marketer thinks!

This deck is for every marketer who is ready to adapt, learn and succeed in life.

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    11 Lessons Marketers Can Learn From Movies 11 Lessons Marketers Can Learn From Movies Presentation Transcript

    • 11 Lessons Marketers Can learn from Movies
    • Image Source It ain't about how hard ya hit. It's about how hard you can get it and keep moving forward. How much you can take and keep moving forward. That's how winning is done!
    • LEARNING #1 As marketers, many times we fumble, many times our strategies don’t deliver. We should keep improving with every piece of content that we create while keeping our eyes and ears open!!!
    • Image Source “Remember who you are” – Lion King
    • LEARNING #2 In the end we are human beings, and when our campaigns fail to deliver, we tend to follow someone better than us – It’s completely fine being inspired, but just remember that every bird in the end fly using its own wings
    • Image Source "But this ship can't sink!" "She's made of iron, sir! I assure you, she can... and she will. It is a mathematical certainty."
    • LEARNING #3 You may have excellent credentials, a degree from a IVY league school – In this ever changing world of data, we often get too overwhelmed by our own experiences, thereby ending up in some not-so flattering surprises – We should always look at a problem from a fresh perspective with no preconceived notions.
    • Image Source "Mama always said life was like a box of chocolates. You never know what you're gonna get"
    • LEARNING #4 Never ever take your audience for granted – Sometimes you will get chocolates, sometimes you will be punched in your face – Never stop observing your customers, and you will never stop winning!
    • Image Source "Keep your friends close, but your enemies closer.”
    • LEARNING #5 It’s always a better practice to befriend your rivals; Connect with them, engage in discussions – Know what negatives they have in mind about you and your brand – By doing so, you will always be prepared for the ultimate war
    • Image Source "I'm king of the world!”
    • LEARNING #6 Come to work with a free spirit and vigor everyday – If yesterday’s stats made you feel begging for more, perhaps today you will be the “King of the world”
    • Image Source "I'm gonna make him an offer he can't refuse.”
    • LEARNING #7 Now comes the tricky part i.e., Customer Acquisition – Here you will have to sell without actually selling, make your brand attractive so that customers come to you instead of you following them – In short, Master Inbound Marketing
    • Image Source "There's a difference between knowing the path and walking the path "
    • LEARNING #8 We all know it pretty well – In every marketer’s life there comes a campaign which introduces him/her to the notion “Gap between execution and strategy”, unless you don’t go out and talk to your real customers you won’t be able to know what they really want to read/hear
    • Image Source “Winners forget they're in a race, they just love to run.” - With Honors
    • LEARNING #9 When apart from oxygen you start breathing content/branding day in, day out; Every task at hand seems fun and you enjoy it. And, when you yourself enjoy, you want everyone around to enjoy it too, so just like Steve Jobs – Bite that “Apple”
    • Image Source “Do or do not. There is no try.“
    • LEARNING #10 Clearly define your performance KPIs – This will give you a clear picture of what you exactly want out of every task you handle, which will give you a clear line of sight.
    • Image Source "A martini. Shaken, not stirred”
    • LEARNING #11 Every marketer have a USP – Some are excellent writers, some are great artists; In the whole process, don’t let that USP of yours diminish, always make a point you use it for helping yourself and so your organization.
    • As a marketer, I can indentify myself with #7 and #10.. So which one identifies you?? http://www.linkedin.com/in/iprashantjain
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