Discover 10 easy ways of building brand credibility and profitability in 2014

1. 10 Easy Steps
For Reliable Brand Building
In 2014
Prerna Jaswant
@prernajustwant

2. Prerna Jaswant
Account Manager
Simplify360
prerna@simplify360.com

3. 1

4. Self- Promote
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5. Image courtesy: abaskmarketing.com

6.  Make yourself heard!
 No harm in propagating your strengths, it is
healthy.
 Your clients should know that you are here to
speak/lead.
 Self-promotion is required to maintain
goodwill.
 It helps in business growth.

7. 2

8. Don’t be desperate!
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9. Image courtesy: www.quoteswave.com

10.  While self-promoting, make sure you don’t
shout.
 Desperation in your communication is a big
no-no as you might lose your prospective
customers/clients by losing credibility.

11. 3

12. Build credibility
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13. Image courtesy: www.quotehd.com

14.  Credibility comes from trust and trust can be
built through transparency.
 Know your brand promise before educating
others.
 Use clear and compelling messaging.
 Be truthful.

15. 4

16. What is your USP?
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18.  Identify your Unique Selling Proposition.
 Any interesting trait/feature you wish to
highlight adds to your brand.

19. 5

20. Client is not always
the King!
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21. Image courtesy: www.searchquotes.com

22.  It is important to know what your
client/customer doesn’t know.
 He is not always right.
 Talk to him, tell him the facts.
Communication helps!

23. 6

24. Don’t settle for
success!
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25. Image courtesy: brianstraining.wordpress.com

26.  Don’t get carried away by success. Strive for
excellence.
 Go beyond your target. Do things people don’t
expect from you.
 Push yourself out of your comfort zone!

27. 7

28. Rejuvenate!
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29. Image courtesy: ikoaamblessed.com

30.  It is very essential to self-motivate from time
to time.
 Listen to your heart – inner voice.
 Travel < meet people < gain experience <
implement.
 Your personality reflects on your brand, make
it presentable.

31. 8

32. Learn to Learn
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34.  Be your own critic.
 Listen before you speak.
 Learn from your mistakes and move on.
 Observe your competition and learn.

35. 9

36. Say NO to short cuts!
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37. Image courtesy: skinny2hunk.com

38.  Stop being lazy.
 Go the unpredictable way.
 Don’t miss out on the small details as they
may turn out to be the most important ones.
 Go out of the way to make a mark!

39. 10

40. Believe in yourself!
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42.  Never doubt your potential.
 Be hopeful and optimistic.
 Things happen when you least expect it!

43. Happy 2014!

44. THANK YOU
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