10 Easy Steps
For Reliable Brand Building
In 2014
Prerna Jaswant
@prernajustwant
Prerna Jaswant
Account Manager
Simplify360
prerna@simplify360.com
1
Self- Promote

Image courtesy: www.tckpublishing.com
Image courtesy: abaskmarketing.com
 Make yourself heard!

 No harm in propagating your strengths, it is
healthy.
 Your clients should know that you are he...
2
Don’t be desperate!

Image courtesy: management.fortune.cnn.com
Image courtesy: www.quoteswave.com
 While self-promoting, make sure you don’t
shout.
 Desperation in your communication is a big
no-no as you might lose yo...
3
Build credibility

Image courtesy: www.alleywatch.com
Image courtesy: www.quotehd.com
 Credibility comes from trust and trust can be
built through transparency.
 Know your brand promise before educating
oth...
4
What is your USP?

Image courtesy: projectai.wordpress.com
Image courtesy: www.iliketoquote.com
 Identify your Unique Selling Proposition.
 Any interesting trait/feature you wish to
highlight adds to your brand.
5
Client is not always
the King!

Image courtesy: leanresults.eu
Image courtesy: www.searchquotes.com
 It is important to know what your
client/customer doesn’t know.
 He is not always right.
 Talk to him, tell him the fa...
6
Don’t settle for
success!

Image courtesy: contentequalsmoney.com
Image courtesy: brianstraining.wordpress.com
 Don’t get carried away by success. Strive for
excellence.
 Go beyond your target. Do things people don’t
expect from yo...
7
Rejuvenate!

Image courtesy: www.wikihow.com
Image courtesy: ikoaamblessed.com
 It is very essential to self-motivate from time
to time.
 Listen to your heart – inner voice.

 Travel < meet people <...
8
Learn to Learn

Image courtesy: www.supportblueridge.org
Image courtesy: www.mediawebapps.com
 Be your own critic.
 Listen before you speak.
 Learn from your mistakes and move on.
 Observe your competition and le...
9
Say NO to short cuts!

Image courtesy: www.prweb.com
Image courtesy: skinny2hunk.com
 Stop being lazy.
 Go the unpredictable way.
 Don’t miss out on the small details as they
may turn out to be the most i...
10
Believe in yourself!

Image courtesy: new-to-learning.deviantart.com
Image courtesy: www.hdwallpapersinn.com
 Never doubt your potential.
 Be hopeful and optimistic.
 Things happen when you least expect it!
Happy 2014!
THANK YOU
CONNECT WITH US
10 easy steps for reliable brand building in 2014
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10 easy steps for reliable brand building in 2014

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Discover 10 easy ways of building brand credibility and profitability in 2014

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10 easy steps for reliable brand building in 2014

  1. 1. 10 Easy Steps For Reliable Brand Building In 2014 Prerna Jaswant @prernajustwant
  2. 2. Prerna Jaswant Account Manager Simplify360 prerna@simplify360.com
  3. 3. 1
  4. 4. Self- Promote Image courtesy: www.tckpublishing.com
  5. 5. Image courtesy: abaskmarketing.com
  6. 6.  Make yourself heard!  No harm in propagating your strengths, it is healthy.  Your clients should know that you are here to speak/lead.  Self-promotion is required to maintain goodwill.  It helps in business growth.
  7. 7. 2
  8. 8. Don’t be desperate! Image courtesy: management.fortune.cnn.com
  9. 9. Image courtesy: www.quoteswave.com
  10. 10.  While self-promoting, make sure you don’t shout.  Desperation in your communication is a big no-no as you might lose your prospective customers/clients by losing credibility.
  11. 11. 3
  12. 12. Build credibility Image courtesy: www.alleywatch.com
  13. 13. Image courtesy: www.quotehd.com
  14. 14.  Credibility comes from trust and trust can be built through transparency.  Know your brand promise before educating others.  Use clear and compelling messaging.  Be truthful.
  15. 15. 4
  16. 16. What is your USP? Image courtesy: projectai.wordpress.com
  17. 17. Image courtesy: www.iliketoquote.com
  18. 18.  Identify your Unique Selling Proposition.  Any interesting trait/feature you wish to highlight adds to your brand.
  19. 19. 5
  20. 20. Client is not always the King! Image courtesy: leanresults.eu
  21. 21. Image courtesy: www.searchquotes.com
  22. 22.  It is important to know what your client/customer doesn’t know.  He is not always right.  Talk to him, tell him the facts. Communication helps!
  23. 23. 6
  24. 24. Don’t settle for success! Image courtesy: contentequalsmoney.com
  25. 25. Image courtesy: brianstraining.wordpress.com
  26. 26.  Don’t get carried away by success. Strive for excellence.  Go beyond your target. Do things people don’t expect from you.  Push yourself out of your comfort zone!
  27. 27. 7
  28. 28. Rejuvenate! Image courtesy: www.wikihow.com
  29. 29. Image courtesy: ikoaamblessed.com
  30. 30.  It is very essential to self-motivate from time to time.  Listen to your heart – inner voice.  Travel < meet people < gain experience < implement.  Your personality reflects on your brand, make it presentable.
  31. 31. 8
  32. 32. Learn to Learn Image courtesy: www.supportblueridge.org
  33. 33. Image courtesy: www.mediawebapps.com
  34. 34.  Be your own critic.  Listen before you speak.  Learn from your mistakes and move on.  Observe your competition and learn.
  35. 35. 9
  36. 36. Say NO to short cuts! Image courtesy: www.prweb.com
  37. 37. Image courtesy: skinny2hunk.com
  38. 38.  Stop being lazy.  Go the unpredictable way.  Don’t miss out on the small details as they may turn out to be the most important ones.  Go out of the way to make a mark!
  39. 39. 10
  40. 40. Believe in yourself! Image courtesy: new-to-learning.deviantart.com
  41. 41. Image courtesy: www.hdwallpapersinn.com
  42. 42.  Never doubt your potential.  Be hopeful and optimistic.  Things happen when you least expect it!
  43. 43. Happy 2014!
  44. 44. THANK YOU CONNECT WITH US

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