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10 easy steps for reliable brand building in 2014

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Discover 10 easy ways of building brand credibility and profitability in 2014

Discover 10 easy ways of building brand credibility and profitability in 2014

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  • 1. 10 Easy Steps For Reliable Brand Building In 2014 Prerna Jaswant @prernajustwant
  • 2. Prerna Jaswant Account Manager Simplify360 prerna@simplify360.com
  • 3. 1
  • 4. Self- Promote Image courtesy: www.tckpublishing.com
  • 5. Image courtesy: abaskmarketing.com
  • 6.  Make yourself heard!  No harm in propagating your strengths, it is healthy.  Your clients should know that you are here to speak/lead.  Self-promotion is required to maintain goodwill.  It helps in business growth.
  • 7. 2
  • 8. Don’t be desperate! Image courtesy: management.fortune.cnn.com
  • 9. Image courtesy: www.quoteswave.com
  • 10.  While self-promoting, make sure you don’t shout.  Desperation in your communication is a big no-no as you might lose your prospective customers/clients by losing credibility.
  • 11. 3
  • 12. Build credibility Image courtesy: www.alleywatch.com
  • 13. Image courtesy: www.quotehd.com
  • 14.  Credibility comes from trust and trust can be built through transparency.  Know your brand promise before educating others.  Use clear and compelling messaging.  Be truthful.
  • 15. 4
  • 16. What is your USP? Image courtesy: projectai.wordpress.com
  • 17. Image courtesy: www.iliketoquote.com
  • 18.  Identify your Unique Selling Proposition.  Any interesting trait/feature you wish to highlight adds to your brand.
  • 19. 5
  • 20. Client is not always the King! Image courtesy: leanresults.eu
  • 21. Image courtesy: www.searchquotes.com
  • 22.  It is important to know what your client/customer doesn’t know.  He is not always right.  Talk to him, tell him the facts. Communication helps!
  • 23. 6
  • 24. Don’t settle for success! Image courtesy: contentequalsmoney.com
  • 25. Image courtesy: brianstraining.wordpress.com
  • 26.  Don’t get carried away by success. Strive for excellence.  Go beyond your target. Do things people don’t expect from you.  Push yourself out of your comfort zone!
  • 27. 7
  • 28. Rejuvenate! Image courtesy: www.wikihow.com
  • 29. Image courtesy: ikoaamblessed.com
  • 30.  It is very essential to self-motivate from time to time.  Listen to your heart – inner voice.  Travel < meet people < gain experience < implement.  Your personality reflects on your brand, make it presentable.
  • 31. 8
  • 32. Learn to Learn Image courtesy: www.supportblueridge.org
  • 33. Image courtesy: www.mediawebapps.com
  • 34.  Be your own critic.  Listen before you speak.  Learn from your mistakes and move on.  Observe your competition and learn.
  • 35. 9
  • 36. Say NO to short cuts! Image courtesy: www.prweb.com
  • 37. Image courtesy: skinny2hunk.com
  • 38.  Stop being lazy.  Go the unpredictable way.  Don’t miss out on the small details as they may turn out to be the most important ones.  Go out of the way to make a mark!
  • 39. 10
  • 40. Believe in yourself! Image courtesy: new-to-learning.deviantart.com
  • 41. Image courtesy: www.hdwallpapersinn.com
  • 42.  Never doubt your potential.  Be hopeful and optimistic.  Things happen when you least expect it!
  • 43. Happy 2014!
  • 44. THANK YOU CONNECT WITH US